Top 14 Whatagraph Alternatives in 2024

The truth is, even leading marketing reporting tools like Whatagraph have alternatives that marketers may find of better use. Today, we'll be open and honest with you about other solutions you could implement in your workplace. You'll discover their benefits and drawbacks and the opportunity to make an informed decision about which reporting tool is best for you, your team, or your client.

All you need to know about Whatagraph

Before discussing our alternatives, here are the features and help you should know that Whatagraph provides.

Pros

To begin with, Whatagraph provides everything you need to create a professional, personalized, automated marketing report or dashboard. Here are some features to consider.

• 45+ integrations with the ability to request more;
• 95+ pre-made marketing report templates;
• Account manager to help you solve bugs, answer your business intelligence questions, and provide tips & tricks for creating the best report for you;
• Cross-channel reporting;
• Automated report delivery to your or your client’s inbox;
• Customization and white-label allow you to remove our logo from your reports. You can also change the report colors, domains, fonts, etc.
• No-code data transfer to Google BigQuery data warehouse

Whatagraph also provides access to 2 additional products to improve your reporting efficiency:

• Overview - this product gives you an overview of ALL your clients’ KPIs in one place. This means comparing your marketing performance across different clients and seeing a bird’s eye view of your marketing performance.
• Smart builder - this product is a two-step report creation tool allowing you to 1) connect data sources; 2) choose metrics you want to analyze. In no time, the report will be created, and you can present your initiative’s progress.

Cons

Whatagraph is not yet perfect, however. Our tool has some cons that you need to consider before getting started.

• Whatagraph doesn’t track UTMs;
• You don’t have the option to drill down (filter) live dashboards.

Who is Whatagraph for?

Due to Whatagraph’s features, it’s mainly focused on marketing agencies that want to improve their reporting and client reporting processes. But it would also benefit businesses as it has eCommerce integrations such as Shopify, BigCommerce, etc.

Whatagraph pricing

Reach out to us for a pricing plan just for you.

The top 14 Whatagraph alternatives

Now, if you are considering switching from Whatagraph to another tool, or you want to see which tools are better than Whatagraph - here are 14 of them:

1. Looker Studio (Google Data Studio)

The very first alternative to Whatagraph is Looker Studio.

It only seems fair to start with Looker Studio, as this data visualization tool is most commonly used among markers and businesses.

Looker Studio has become the most common choice of many marketers looking for a cloud-based BI tool that transforms complex data into aesthetically tailored reports.

Here are some reasons to consider this business analytics platform.

Pros

• First, Looker Studio is known for its many connectors. In total, it provides 670 connectors (and the number keeps growing), 659 of which are paid and 20 - free. Looker Studio pricing is a bit complex as they claim to be free but to take advantage of the tool fully - you need to purchase third-party platforms such as data storage or report development tools. The only free tools are those in the Google ecosystem, such as Google Analytics, Looker Studio, and others.
• Second, you can easily share reports by creating a shareable link or giving access permission to other Looker Studio users. You can’t automate the report, but if you don’t feel the need to do so - sharing links may be just enough.
• Lastly, Looker Studio offers customizable interactive dashboards:
  1. They offer 50 charts per page, 20 conditional formatting rules, and 12 widgets per dashboard;
  2. Reports are updated in real-time;
  3. Widgets can be dragged and dropped wherever you want;
  4. Provides many filter tools such as date range, campaign, account, etc.
  5. Offers drill-down capabilities for actionable reports.

Cons

Regarding cons, it depends on what you expect the tool to execute, but here are some we find significant:

• Report customization options are limited. At some point, when creating web analytics reports, you can face a decision - which charts or widgets to keep and which ones to delete. This is quite limiting when you want to create an in-depth report.
• Their pricing is not transparent. Even though Looker Studio is popular for being known as a free tool, it’s not, in fact, entirely true. Only when you are using platforms provided by Google is the tool free. But if you want to connect any of the social media platforms or eCommerce tools - you’d have to pay a fee.
• They don’t have customer support. As you can imagine, the tool being free, they don’t have an appointed group of people to solve your problems and bugs.

In our Looker Studio review, we covered and cleared up their complex pricing so that you know what you are getting yourself into.

Who is Google Data Studio for?

Google Data Studio is ideal for marketing companies, freelancers, and small businesses. However, if you run a marketing agency and need to add a lot of connectors and data sources, you'll find that this tool isn't free and can cost a lot more than the other entries on this list.

Google Data Studio pricing

Google Data Studio claims to be completely free.

However, as we previously stated, it is free if you use the tool with one of Google's 20 available platforms.

2. Supermetrics

Another tool on the list is a bit different than Whatagraph or Looker Studio as it is an ETL (extract-transform-load) tool.

This means it is a solution for marketers who only move data from one tool to another.

Why is this Whatagraph alternative on the list, then?

Because of its other features:

Pros

• One of the reasons why marketers like Supermetrics is that it gives access to multiple data sources.
• It accurately and quickly moves data to your preferred data report development tools. It tracks even the smallest things, such as how the primary ad texts or headlines perform.
• Moreover, Supermetrics conveniently supports around 60 data sources from which you can move data. This gives marketers flexibility and access to many API connections.
• The last reason Supermetrics is one of the most popular choices is due to its automation feature. This functionality tracks key metrics and KPIs with an automated report or dashboard email. They also allow you to set up notifications whenever changes or progress are made with your PPC, ad, or marketing campaign.

Cons

• Similar to Looker Studio, Supermetrics' pricing is far from transparent. Their pricing is confusing as when you visit the “pricing” page, you aren’t directed to pricing packages but to the page where you must select separate integrations. To add, the majority of those integrations don’t have pricing displayed.
• Not only that, but their cost seems to be a bit pricey as their cheapest plan starts at €39 per month, giving you access to only one data source.
• Another con of Supermetrics is its slow and inadequate support. In our 4 things to know about Supermetrics, we covered client complaints about how they take long hours to respond and even longer to solve issues. Moreover, when it comes to onboarding, apparently, there is a lack of it, as many users face steep learning curves due to the complexity of the tool’s interface if you want to get custom data.
• Lastly, if you can create reports within the platform, you must purchase another tool to execute the simplest reporting form - creating reports and analyzing data.

Who is Supermetrics for?

Supermetrics is ideal for small businesses due to its pricing structure. The tool may not be as expensive if you are only tracking data from one or two data sources.

Supermetrics pricing

• Single connector - €39 [1 data source];
• Essential - €99 [9 data sources];
• Core - €199 [24 data sources];
• Super - €499 [45 data sources].

3. Databox

Next, we have a tool with similar features to Whatagraph.

To begin with, Databox is also a data reporting and visualization tool. Their reports can also be customized and white-labeled.

They offer the same cross-channel reporting capabilities plus an automation feature. So, where do they differ?

Pros

• Databox offers access to 70+ data integrations, making it one of the leaders in the market in this department.
• This gives slightly bigger flexibility to companies, marketing agencies, and marketing teams.
• Moreover, they offer 200 pre-built reports.
• Databox conveniently offers:
  1. Insight notifications;
  2. Desktop, Mobile & TV view;
  3. KPI scorecards.

Cons

• Even though Databox offers a white labeling and customization add-on, it costs an additional $250.
• There is also a limit to the number of data sources you can connect to and pull data from simultaneously.
• Finally, most of Databox's features are add-ons, and you must select your plan accordingly, as your data will be stored differently depending on your chosen plan.

Who is Databox for?

According to the reviews on G2, we can identify that the tool is the most commonly and appropriately used by small businesses needing data analytics software.

Databox pricing

Databox offers 3 customizable plans:

• Starter - $72/mo [4 data sources, 4 dashboards, 12 standard features];
• Professional - $135/mo [3 data sources, 9 dashboards, all features];
• Performer - $231/mo [ 3 data sources, unlimited dashboards, all features].

4. DashThis

The fourth tool on the list of Whatagraph alternatives is DashThis.

It’s also a data reporting tool that visualizes data, automates and white-labels reports.

They offer IT services and consulting. They also provide client reporting tools and marketing-related integrations to agencies and marketers.

Pros

When it comes to pros, DashThis offers standard features like Whatagraph:

• Customer support;
• Cross-channel reporting;
• Unlimited number of client accounts to include in a single report;
• White-label and customization;
• 34 data integrations;
• Automated sharing via email, through a link or PDF file.

Cons

• One of the biggest disadvantages of DashThis is that it doesn’t store data. You’d need to get a data warehouse or storage tool to take full advantage of the tool and do data discovery properly.
• Second, DashThis doesn’t offer advanced business insights or forecasting capabilities.
• Lastly, each report has customization limitations and the number of widgets and graphs you can include per report.

Who is DashThis for?

Marketing agencies could use DashThis due to its report customization and creation features. However, because it doesn’t store data and doesn’t provide advanced analytics, small businesses find the tool the best choice for their needs.

DashThis pricing

DashThis has four pricing tiers:

• Individual: $39/month;
• Professional: $129/month;
• Business: $249/month;
• Standard: $399/month.

5. Funnel.io

Funnel.io is another data reporting tool that offers cross-channel reporting and monitors and tracks KPIs.

This Whatagraph alternative has wide data visualization, providing customization, data blending, and custom formula creation features.

Pros

• One of the biggest pros of the tool is that it has 500+ integrations, which gives it high flexibility.
• Another great feature is that it stores data with a built-in data warehouse. You can keep track, store, and access data created 2 years ago.
• Moreover, Funnel.io offers two report-sharing options:
  1. Download a report and send it to whoever you want;
  2. Manually give people access to the report.

Cons

• The biggest con of the tool is that you can’t white-label reports compared to Whatagraph. Their customization options are flexible, yet you can’t use your own branding elements in the report. So when it comes to client reporting, Funnel.io doesn’t allow you to send high-quality personalized reports across marketing channels.
• Moreover, there are many complaints that the tool has many download source errors and data transformation issues. They do have customer support, but they take a long time to respond and help you out.
• Lastly, their pricing packages are expensive. Their cheapest plan starts at €359.

Who is Funnel.io for?

If you own a big company or are a marketing agency with multiple clients managing multiple accounts, this reporting platform might be ok for you. Depending on what you can pay for a reporting tool and your expectations, you can take advantage of this solution.

Funnel.io pricing

Funnel.io offers three plans:

• Essential - €359 [260 data sources];
• Plus - €899 [500 data sources];
• Enterprise - €1799 [everything is unlimited].

6. AgencyAnalytics

AgencyAnalytics is another excellent example of a modern and powerful client reporting tool, making it a viable alternative to Whatagraph.

You can use AgencyAnalytics not only to pull marketing data and create beautiful reports but also to manage your team and their work. This allows you to collaborate with your team, track their progress, and streamline workflows across marketing platforms.

Pros

• AgencyAnalytics has many great features.
• For example, it provides over 350 templates you can customize, white-label, and automate.
• You can also perform cross-channel reporting by connecting to any or all of their provided 70 integrations.
• Lastly, if you are an SEO specialist or your team focuses on improving website performance, note that AgencyAnalytics can work as a keyword research tool.

Cons

There are three key drawbacks of the tool that you may find significant:

• Only higher-paying plans have access to custom calculations.
• Custom metrics cannot be created;
• Charts and graphics are not customizable.

Who is AgencyAnalytics for?

AgencyAnalytics would be a great addition to marketing agencies due to their report customization capabilities, the number of integrations they offer, and their automation features.

AgencyAnalytics pricing

There are three pricing options available from AgencyAnalytics:

• Freelancer - $12 per month;
• Agency - $18 per month;
• Enterprise - Custom.

7. Klipfolio

Klipfolio is a modern marketing data reporting tool with a user-friendly interface, data documentation, and visualization features.

As a Whatagraph alternative, Klipfolio allows you to create pixel-perfect real-time data visualizations and share effective tailored dashboards and reports. To transform and streamline your data, use advanced customization, formulas, and functions to bring your team together.

Pros

• Klipfolio offers cross-channel reporting by allowing you to integrate with over 300 data sources. These reports can then be customized and automated, with data pulled from them for convenient storage in the metric warehouse.
• Just like Whatagraph or Google Data Studio, Klipfolio offers data blending and filtering capabilities.
• Lastly, Klipfolio offers 90+ interactive live dashboard examples, 32 chart types to include, and customer support to get you started.

Cons

• First, depending on your pricing plan, you will receive different data refresh times. Obtaining real-time data could take an hour. By that point, it's no longer real-time;
• Second, a Data Source Limit of 10MB restricts most Klipfolio users who work with Excel and CSV files.
• Furthermore, the white-label option is only available on the higher-priced plans.
• Finally, although Klipfolio includes numerous solid integrations, it may be difficult to use without intermediate-level knowledge.
• There is also a steep learning curve, which means that understanding the platform and its features and setting up the platform takes time.

Who is Klipfolio for?

Due to Klipfolio’s features and capabilities, it may be a great platform for marketing agencies and businesses. It’s got a great number of integrations and convenient automation features.

However, it limits the number of visual elements you can upload per report. Moreover, you can’t personalize client reporting.

Even though marketing agencies may find some beneficial features, they’d be limited to others.

Klipfolio pricing

Klipfolio offers three plans:

• Grow $99/mo;
• Team $199/mo;
• Team+ $399/mo.

8. ReportGarden

ReportGarden is a full-suite reporting and dashboarding software. The platform is well-structured, intuitive, and user-friendly, making it fairly straightforward.

It has many reporting and dashboarding features, including pre-set and custom report and dashboard templates, drag-and-drop widgets, customization, white labeling, and automated report scheduling.

With powerful extras like an SEO tool for website audits and backlink analysis, keyword tracking, automated invoice management for tracking ad spend, budget tracking, and alerts, it’s a Whatagraph alternative to consider.

However, keep in mind that by switching to ReportGarden, you lose the ability to connect any source via a custom API and use BigQuery as a data source.

Pros

• Dashboards have options for clients to log in with their own accounts
• Budgeting tools that help keep track of your ad spend
• Easy to customize the report visuals to keep them on brand
• Reporting templates for quick starting off
• White-labeling options so you can remove the ReportGarden logo and use your own. Great for monetizing client reports.

Cons

• No email marketing integrations. At least Mailchimp and Campaign Monitor would be nice to have.
• Multi-channel reporting is not as easy as with Whatagraph.
• Reports lack details and granularity even with the top-tier pricing plan.

Who is ReportGarden for?

Due to its simplicity and lack of advanced visualization features, ReportGarden is a good choice for smaller agencies or businesses looking for a simple, affordable reporting tool. It’s easy to use and integrates well with most tools and platforms. However, the reporting part tends to be glitchy sometimes and lacks detailed insights.

ReportGarden pricing

ReportGarden offers four pricing plans:

• Basic – $89/mo;
• Standard – $149/mo;
• Professional – $299/mo;
• Enterprise – custom.

9. Salesforce Marketing Cloud Intelligence (Datorama)

Formerly known as Datorama, Marketing Cloud Intelligence is a Whatagraph alternative that allows companies and agencies to customize every aspect of their customer relationship, save time and money on data preparation and uncover forward-moving insights for stakeholders.

Teams can use Marketing Cloud Intelligence either as a standalone unit that supports data storage, data modeling, ETL, and visualization, or in conjunction with potentially competitive platforms such as Databricks, Azure, or Looker.

Pros

• Easy to use and navigate
• Large number of data sources and destinations
• Great customer support

Cons

• Expensive pricing plans
• Platform complexity can cause human errors
• Little flexibility for complex data manipulation and analysis
• Server can time out on long data journeys

Who is Marketing Cloud Intelligence for?

Marketing Cloud Intelligence was conceived as a platform for ad agencies, with some of the biggest media holding companies in the US using it for automated client- and agency-side reporting. Agencies especially use its premium feature called Media Cost Center, which they use to connect media plan data to delivered impressions. Its price is, unfortunately, out of reach for many marketing agencies and SMEs.

Marketing Cloud Intelligence pricing

Marketing Cloud Intelligence comes in three pricing plans:

Starter — $3,000/month;

Growth — $10,000/month;

Plus — Quote available at request.

10. NinjaCat

NinjaCat is a one-stop-shop marketing reporting tool for data management, performance analysis, and call tracking. It allows agencies and marketing teams to connect data from multiple platforms, create marketing reports and track their business performance via real-time data analysis.

As a Whatagraph alternative, NinjaCat integrates with over 150 marketing channels, so that users can pull metrics from multiple data sources into a single source of truth.

Pros

• One platform to connect, visualize, and share
• Large number of integrations
• Mobile-friendly reports

Cons

• Complex navigation by search queries
• A lot of manual work around each template
• Load speed issues
• Cross-channel reports are only available through workarounds
• PDF export only

Who is NinjaCat for?

NinjaCat is used by marketing agencies, media companies, and brands who need to keep their clients, partners, and decision-makers in the loop with the most recent and accurate data. However, the product is still being developed, with new features constantly added, which sometimes causes current sources to stop working.

NinjaCat pricing

NinjaCat pricing is available only upon request.

11. Adverity

Adverity is another Whatagraph alternative positioned as a platform for next-generation marketers. Similarly to Whatagraph, Adverity features an integrated data platform for connecting, managing, and using data at different levels.

This data solution helps businesses combine disparate data sources, such as sales, finance, marketing, and advertising platforms, to create business intelligence.

With automated connectivity to hundreds of data sources, Adverity is a serious choice for scaling and automating your data operations.

Pros

• Outstanding customer support
• Configuration mapping suitable for non-tech teams
• User-friendly data integration

Cons

• Native visualization is not available
• UI struggles when adding a lot of metrics
• Needs multiple tools to complete the data journey
• Data extraction takes time
• Steep learning curve

Who is Adverity for?

With a library of over 600 data connectors and a custom pricing model, Adverity is a reasonable marketing analytics choice for agencies and industries with a wide range of goals and budget sizes. However, the lack of visualization options and the ability to share data only with other tools and platforms makes it a bad choice for agencies looking to reduce their tech stacks and get reports to their clients fast.

Adverity pricing

Adverity has a custom pricing model.

12. TapClicks

TapClicks is a marketing data platform that provides end-to-end business intelligence workflows, including social and PPC reporting, SEO, marketing performance analysis, automated order entry, and interactive visual reports.

This Whatagraph alternative integrates with more than 250 data sources through its Connector Marketplace, allowing teams to analyze data from the most popular marketing tools in the industry.

TapClicks allows users to combine their marketing campaigns and performance results in a single digital dashboard. You can then share results via scheduled emails or export them as Word, Excel, or PDF files.

Pros

• All-inclusive data platform with connecting, visualization, and sharing capability.
• Large number of databases for data transfer
• Unlimited reports in all pricing plans

Cons

• Limited metrics for some integrations
• Separate environment for cross-channel metrics
• No custom folders to organize report storage

Who is TapClicks for?

TapClicks users vary from digital marketing individuals to big agencies and businesses that have a large number of data sources to report on. Companies of all sizes can reach out to TapClicks for customized pricing plans. Still, due to the steep learning curve and the extra effort needed to create clean visualizations, it might not be the ideal choice for teams that need a solution they can implement quickly.

TapClicks pricing

TapClicks has a custom pricing model.

13. Swydo

Swydo is a cloud-based marketing dashboard software that allows professional marketers to create interactive reporting dashboards that help teams and agencies visualize and share the impact of the essential KPIs in real time.

Swydo operates similarly to other Whatagraph alternatives — it has a data extraction step where you connect data from various channels and a data upload step that automatically transfers your data to a selected dashboard template.

Pros

• Multi-language dashboard optimization
• Custom API for connecting data sources such as CRMs
• White-labeling

Cons

• Reported changes in billing terms
• No paused campaign stats for some sources
• Difficult to share sources with team members
• Lacks cross-channel formulas

Who is Swydo for?

With its flexible pricing model, Swydo is a great tool for freelancers serving a single client, or a small agency.

Swydo pricing

Swydo pricing is custom-based but starts at $49 per month, which allows users to connect up to 10 sources.

14. Cyfe

A part of Traject now, Cyfe is an all-inclusive data connecting and reporting platform that lets you collect all your client’s marketing data in one location and present it in interactive business dashboards.

Supporting more than 100 integrations, this Whatagraph alternative helps teams deliver data insights to decision-makers faster by eliminating the need to manually log into, analyze and report data from multiple services each and every day. Sharing automated email reports is available in PNG, JPEG, PDF, and CSV formats.

Pros:

• A large number of integrations
• Support for 15+ languages
• White-labeling
• Great customer service

Cons

• Limited choice of visualization widgets
• Difficult to set up first time
• No mobile support
• Real-time statistics can lag

Who is Cyfe for?

With its price/capability ratio, Cyfe is a good choice for mid-market businesses and small-sized agencies with less than 50 employees and up to 20 client accounts.

Cyfe pricing

Cyfe offers four pricing plans:

• Starter — $19/month, 2 dashboards, 1 user;
• Standard — $29/month, 5 dashboards, 2 users;
• Pro – $49/month, 10 dashboards, 5 users;
• Premier — $89/month, 20 dashboards, unlimited users.

Do you need a Whatagraph alternative?

This question boils down to really one thing - do you want to improve your client reporting or not?

Because all of these tools are pretty similar, offering customization, automation, and cross-channel reporting.

Whatagraph can offer you an advantage if you seek to amaze and send reports your clients would love to see. By sending reports that match their branding - they’d be even more inclined to engage with the metrics and your progress and maybe even offer their insights.

Our current clients save 30% of their time creating reports while managing 150+ clients.

Other clients can save 40 hours per month on creating reports.

Bottom line

All of the above-provided marketing data reporting tools are the alternatives to Whatagraph we suggest you consider. They all have their own pros and cons and reasons why each product is the best at what they offer.

But in one category, Whatagraph wins hands down — we are the best at improving client reporting and creating white-label reports and dashboards.

Sign up for our 7-day free trial to see what Whatagraph can do to make your client report even more engaging and easy to share. Your clients will appreciate your extra efforts!