Do you have multiple clients you create reports for? Do you find it overwhelming because you must go through every single marketing channel and campaign to extract data? Not to mention that the report itself must be professionally created in order to include your company's branding, be personalized, and be visually appealing.
For many marketing agencies, this bottleneck costs significant time and money.
There is a more efficient way to handle multiple reports. The method is known as report automation. This blog will explain report automation and what it entails, its benefits and drawbacks, and the best ways to approach it.
Report automation is a process or a method that allows marketing agencies and in-house marketers to automatically create, update and send reports to their clients.
For marketers to enjoy the benefits of this process, they need to find a report tool, such as Whatagraph, that has an automation feature.
For example, Whatagraph allows marketers to send reports:
Report generation and automation is a modern, recently developed process that completely eliminates the need to send reports traditionally, a.k.a manually.
72% of successful and only 18% of unsuccessful companies already use some automated processes.
You can use automated reports for tasks such as:
Let’s cover more benefits and this process drawback more in-depth:
You keep reading the article only to find out that report automation is a God-sent gift to marketers.
Well, it sort of is.
Why not invest some money in a product, automate as much of your process as possible, and use the time saved to improve your strategies, client-customer relationships, and so on?
Reporting systems can also generate business reports for your stakeholders, displaying business data and allowing for better decision-making. A single report can display data sets of business performance, and update them on how their investments are paying off and what outcomes they should expect.
The size and number of cloud platforms are increasing. The number of marketing channels and campaigns is increasing, and tracking their metrics is becoming more complex. An agency must build a personalized, detailed, and precise report using multiple channels for each client. Naturally, it takes a significant amount of time and resources.
Reporting tools with automation features can assist in keeping track of everything.
Whatagraph's goal is to assist marketing agencies and in-house marketers in reducing this analytics tech stack by minimizing the number of tools our customers must use. Furthermore, it is necessary to centralize all data from various channels into a single location.
So, no matter how many different channels you want to combine, aggregate data from, build a cross-channel report or an automated dashboard - you can do it with Whatagraph.
A generated client report can then be scheduled so Whatagraph sends it out when your clients need it. Once a week, once per month, or at any custom interval you desire for data reporting.
Schedule reports and improve your client experience.
By sending regular, clean and personalized client reports, you are keeping yourself accountable, clearly communicating your achievements and allowing clients to take a sneak peek at your work. When Excel reports no longer cut it, you need to go one step further.
Can we just say that more than 40% of clients who receive account manager reports are dissatisfied with their level of insight?
We found that clients expect to see:
Not only that, but clients appreciate personalization. According to Adweek, personalization efforts can boost revenues by up to 15% and reduce CAC by up to 50%. Moreover. According to Clickz, advanced personalization reports can expect a $20 return for every $1 spent.
You can easily implement personalization by using marketing report automation software that also has flexible customization and white-label features.
These features in Whatagraph allow marketers to
1. Customize their automatic report emails in the following ways:
2. Customize the branding theme
Do you know how you can automate reports and save time? Well, if you are using white-label and customization features, you can also… charge for the extra work that you do.
Show clients the value you bring to their business, including straightforward and clear data and high-level insights.
“We see our customers as invited guests to a party, and we are the hosts. It’s our job daily to make every important aspect of the customer experience a little bit better.” –Jeff Bezos.
To make extra cash, you can either charge an hourly rate or set a fee per report. Talk to your clients and inform them about your charges.
Learn more about it in our guide and you can find out how a single change you make can bring in hundreds of dollars of extra revenue per month.
It was hard to find the cons of report automation, but just so you are aware of all the drawbacks this could bring you, we covered them too.
As you might expect, automated reports are most effective when you are not making significant changes during the launch of your strategy.
This means a change in the goal, metrics, channels, and campaigns.
Sometimes small changes or small tweaks are required, but as you can imagine, making last-minute changes in the report can be confusing for the client and time-consuming for you.
You’d need to edit the report by adding new data sources, creating new widgets, and re-building an easy-to-read report.
The second and final disadvantage we identified was a lack of in-depth data analysis.
Not every tool can work with multiple channels and generate a cross-channel report.
Not only that, but automated reports imply that there will be no summaries explaining specific jumps, drops in numbers, and client behavior patterns.
However, with Whatagraph, you can receive a notification a few minutes (or whenever you want) before sending the report. This will allow you to review the metrics and data and scan for trends quickly. Then, simply drag and drop a note widget to provide a summary to your clients. We guarantee that they will appreciate these small tokens of extra effort.
Marketing agencies, in-house marketers, and companies in general generating reports have three powerful ways to automate their reports.
Choosing the best one means identifying your reporting needs, goals, KPIs you need to integrate, and channels to pull data.
Here are your options:
Datapine, Looker, Tableau, and Microsoft Excel spreadsheet software are business intelligence tools that help marketers create reports. They use AI, robotic process automation, and business process management. Furthermore, they make use of data visualization, customization, and, on occasion, white-label features.
BI tools provide flexibility that no other tool can match:
On the other hand, it is widely accepted that BI tools are incredibly difficult to use for a marketer who has no tech background. Their UI looks more like a spreadsheet that requires you to know certain coding, how to properly connect data sources, etc.
Google Analytics, Funnel.io, and Adverity are marketing data analytics tools that are simpler to use than BI tools but provide less flexibility.
Data analytics tools are better for marketing agencies and in-house marketers because their UI is easier to understand and actually helps them to optimize their performances.
Data analytics tools offer:
If you are a marketer looking for a simple solution to tasks such as creating a monthly report, white-labeling a dashboard, and so on, data analytics tools are ideal for you.
Lastly, we got automated reporting tools that mainly focus on helping marketers to improve their efficiency and take the benefits mentioned above. These tools are hidden under the names like Whatagraph or SolveXia.
Automated reporting tools pave the way for:
If you closely work with your clients, it’s advised to use tools that specifically focus on saving your time, improving efficiency, and sending regular nicely built reports.
Marketing teams can use report automation tools to not only save time on manual tasks but also to streamline their workflows. Say hi to better team efficiency and transparency.
There are many available tools that can help marketers in numerous ways. But when it comes to automating your processes, only some are true leaders.
Get started with Whatagraph. Discover and uncover the potential our automated reports can bring to your business and your client. Start our free 7 day trial and try out all of our platforms’ features.
Published on Oct 19, 2022
WRITTEN BYDominyka Vaičiūnaitė
Dominyka is a copywriter who uses simple words to explain tough ideas. Her content is inspired by the good old brand “For Dummies.” Anyone can read and learn all things marketing with her.
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