Microsoft Ads Integration

Connect your Microsoft Ads data and use Whatagraph’s advanced visualization to analyze and share the performance of your Microsoft Ads campaigns. A fully managed Microsoft Ads integration pulls data directly from your Bing Ads account to our stunning custom reports. Effortlessly analyze the attribution, CTR, CPC, and other metrics for different ad groups. Blend and organize paid ads data before visualization to present only the most impactful KPIs. Share insights from your marketing data automatically as scheduled emails or live links.

    Microsoft Ads API Integration
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    Manage all your Microsoft Ads data with a direct connector to Microsoft Ads API

    Native integration
    Native integration
    Ready-made connection. No additional set up or connectors needed. Just log in and get data connected to your reports and dashboards.
    Manage and transform your data without code or technical knowledge. Blend, unify, aggregate, and group data points with ease.
    Create stunning visualizations of your connected and prepared cross-channel data. Quickly turning it into full reports, or standalone graphs, charts, funnels, and tables.
    Share and automate
    Share and automate
    Share a link to live report with interactive data and date range picking. Schedule report send out customizing emails and notifications to review.

    Blend your Microsoft Advertising metrics with actionable insights from other ad platforms

    Quickly and securely combine demographics and conversion data from all your advertising platforms and other marketing tools. An out-of-the-box Microsoft Ads connector lets you link any Microsoft Ads source without help from developers and create a comprehensive analysis- or presentation-ready cross-channel display. Blend and organize your data to see which ad campaigns generated the most phone calls and leads. Automate the way you report to your clients or stakeholders.
    Microsoft Ads Report
    PPC Overview Report
    Microsoft Ads Report

    Everything you need to visualize and share paid advertising insights

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    Bing Ads Dashboard

    Our Bing Ads Dashboard is the only dashboard you’ll ever need for Microsoft Advertising. Whether you use just Bing Ads or combine multiple PPC platforms, you can show all your paid ads campaign data in one dashboard.
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    PPC Reporting Tool

    Automatically pull data from all your PPC platforms to track impressions, click-through rate, ROAS, and overall campaign costs for different paid advertising campaigns. Keep an eye on vital PPC KPIs and present them in one detailed report.
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    Advertising Dashboard

    Easily connect and aggregate data from multiple advertising sources with our Advertising Dashboard. See all of your advertising performance in a single place, complete with ad spend and the ROAS generated.
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    Explore marketing automation and custom report features

    Linked reports
    Linked reports
    Create team templates and connect as many reports as needed. Never again manually edit hundreds of similar reports one by one.
    Data blending
    Data blending
    Combine metrics from multiple data sources in a widget or table to track cross-channel campaigns in one place.
    Overview reports
    Overview reports
    Monitor your overall performance across regions or accounts and find new opportunities for growth.
    Custom branding
    Custom branding
    Add any logos, color themes, and link reports to your own domain name.

    Pick a template and start reporting

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    Microsoft Ads Report Template

    Impress your clients with a custom Microsoft Ads (Bing Ads) report template. Effortlessly present and share the performance of your paid ad campaigns.
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    PPC Report Template

    Use this free report template for your PPC campaign performance overview. Get all your pay-per-click channels consolidated in one report.
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    PPC Dashboard

    Keep track of your ad spend on multiple channels. Take full control of your budget and ad success with live data monitoring in a single dashboard.
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    All your questions answered. And if you can’t find it here, chat to our friendly team.

    What other marketing data sources can I connect alongside Microsoft Ads?

    Apart from Microsoft Ads sources, you can connect other paid ads tools like Google Ads and Facebook Ads, Google Analytics 4, social media like Facebook and LinkedIn, search engine optimization tools like Semrush and Ahrefs, CRMs like Salesforce and HubSpot, e-commerce platforms like Shopify and WooCommerce, and email marketing apps like Mailchimp and Klaiviyo.


    If you can’t find the integration for your data source, connect it via a Custom API or export it to Google Sheets docs or BigQuery data warehouse and add it as a source.

    Is Microsoft Ads integration available in all pricing plans?

    Yes, Microsoft Ads integration is available in all pricing plans, along with 45+ more integrations.

    Do I need a separate tool to visualize Bing Advertisment data?

    No, you don’t need any other tool to visualize your Bing Ads data. Whatagraph is an all-in-one marketing data platform to connect, organize, visualize, and share all your data.


    This makes Whatagraph a better choice than other data platforms that provide only the connection functionality, so users need to use a separate reporting platform to visualize ad performance data. Having one platform to connect, organize, visualize, and share insights from your marketing data saves time and allows faster decision-making.

    How to connect Microsoft Ads API to Whatagraph?

    Whatagraph has a pre-built Microsoft Ads connector, so you don’t have to purchase and configure third-party data connectors. Adding a new Microsoft Ads source is simple:


    1. Go to the Data Sources menu and locate Microsoft Ads among the channels.


    2. Click +Add new in the Accounts column.


    3. Give your Microsoft Advertising account a name and click Add account


    4. From there, you’ll be redirected to log in into your Microsoft Ads account


     ​5. All done.


    You have successfully created a new integration to your Bing Ads API, which allows you to use Microsoft Ads data in your reports and dashboards.


    When you connect data from your account to Whatagraph, you can organize ad sets to get more granular insights into your advertising campaign performance metrics. You can visualize data in various widgets and share the insights via automated email attachments or live links for near real-time access.

    Microsoft Ads metrics available instantly in Whatagraph

    Microsoft Ads Account Performance


    Microsoft Ads Campaign Performance


    Microsoft Ads Ad Performance


    Microsoft Ads Keyword Performance

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    Find a metric for you

    Need more help with getting started?

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    We can set up your report campaign for you!

    If you need help with setting up Whatagraph - our team can create your campaign reports!

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