Microsoft Ads Integration

Connect your Microsoft Ads data and use Whatagraph’s advanced visualization to analyze and share the performance of your Microsoft Ads campaigns. A fully managed Microsoft Ads integration pulls data directly from your Bing Ads account to our stunning custom reports. Effortlessly analyze the attribution, CTR, CPC, and other metrics for different ad groups. Blend and organize paid ads data before visualization to present only the most impactful KPIs. Share insights from your marketing data automatically as scheduled emails or live links.

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Trusted by 1,000+ marketing agencies and brands around the world

Manage all your Microsoft Ads data with a direct connector to Microsoft Ads API

Connect

Connect to your sources with a stable, native integration that doesn't break. No extra connectors or set up needed.

Organize

Manage and transform your data without a single line of code. Ask AI to create custom blends, metrics, and dimensions.

Visualize

Ask AI to create stunning reports from your cross-channel data in seconds. Customize reports instantly from just a screenshot or a prompt.

Transfer to BigQuery

Move data from this source to BigQuery for safer storage and faster analytics. Easily set up automated data flow in Whatagraph.

Blend your Microsoft Advertising metrics with actionable insights from other ad platforms

Quickly and securely combine demographics and conversion data from all your advertising platforms and other marketing tools. An out-of-the-box Microsoft Ads connector lets you link any Microsoft Ads source without help from developers and create a comprehensive analysis- or presentation-ready cross-channel display. Blend and organize your data to see which ad campaigns generated the most phone calls and leads. Automate the way you report to your clients or stakeholders.

Microsoft Ads Report

PPC Overview Report

Microsoft Ads metrics available instantly in Whatagraph

All

Microsoft Ads Account Performance

Microsoft Ads Campaign Performance

118

Microsoft Ads Ad Performance

Microsoft Ads Keyword Performance

Search...

Absolute top impression rate

All conversation rate

All conversions

All qualified conversions

All cost per conversion

All revenue

All revenue per conversion

Assists

Average CPC

Average CPM

Average position

Clicks

Conversion rate

Conversions

Qualified conversions

Cost per assist

Cost per conversion

Click through rate

Impressions

Return on ad spend

Revenue

Revenue per assist

Revenue per conversion

Spend

Top impression rate

View through conversions

Absolute top impression share lost to budget

Absolute top impressions share lost to rank

Absolute top impressions share

All return on ad spend

Audience impression lost to budget

Audience impression lost to rank

Audience impression share

Click share percent

Impressions lost to rank

Impression share percent

Impressions lost to budget

Phone calls

Phone impressions

Phone-through rate

Top impression share lost to budget

Top impression share lost to rank

Top impression share

Exact match impression share

Low quality clicks

Check out related integrations:

Explore marketing automation and custom report features

Linked reports

Create team templates and connect as many reports as needed. Never again manually edit hundreds of similar reports one by one.

Data blending

Combine metrics from multiple data sources in a widget or table to track cross-channel campaigns in one place.

Overview reports

Monitor your overall performance across regions or accounts and find new opportunities for growth.

Custom branding

Add any logos, color themes, and link reports to your own domain name.

Explore all features

Pick a template and start reporting

Microsoft Ads Report Template

PPC Report Template

PPC Dashboard Template

Frequently Asked Questions

All your questions answered. And if you can’t find it here, chat to our friendly team.

What other marketing data sources can I connect alongside Microsoft Ads?

Apart from Microsoft Ads sources, you can connect other paid ads tools like Google Ads and Facebook Ads, Google Analytics 4, social media like Facebook and LinkedIn, search engine optimization tools like Semrush and Ahrefs, CRMs like Salesforce and HubSpot, e-commerce platforms like Shopify and WooCommerce, and email marketing apps like Mailchimp and Klaiviyo.

If you can’t find the integration for your data source, connect it via a Custom API or export it to Google Sheets docs or BigQuery data warehouse and add it as a source.

Do I need a separate tool to visualize Bing Advertisment data?

No, you don’t need any other tool to visualize your Bing Ads data. Whatagraph is an all-in-one marketing data platform to connect, organize, visualize, and share all your data.

This makes Whatagraph a better choice than other data platforms that provide only the connection functionality, so users need to use a separate reporting platform to visualize ad performance data. Having one platform to connect, organize, visualize, and share insights from your marketing data saves time and allows faster decision-making.

How to connect Microsoft Ads API to Whatagraph?

Whatagraph has a pre-built Microsoft Ads connector, so you don’t have to purchase and configure third-party data connectors. Adding a new Microsoft Ads source is simple:

1. Go to the Data Sources menu and locate Microsoft Ads among the channels.

2. Click +Add new in the Accounts column.

3. Give your Microsoft Advertising account a name and click Add account

4. From there, you’ll be redirected to log in into your Microsoft Ads account

5. All done.

You have successfully created a new integration to your Bing Ads API, which allows you to use Microsoft Ads data in your reports and dashboards.

When you connect data from your account to Whatagraph, you can organize ad sets to get more granular insights into your advertising campaign performance metrics. You can visualize data in various widgets and share the insights via automated email attachments or live links for near real-time access.

Effortlessly create reports and dashboards

Bing Ads Dashboard

PPC Reporting Tool

Advertising Dashboard

What others think about Whatagraph

I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

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Mindaugas S., Marketing Consultant

Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

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Nico T., Media Planner

The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

Rasmus Bernt K., External Senior Management Consultant

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Rasmus Bernt K., External Senior Management Consultant

We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

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Stephanie S., Digital Director

We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

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John S., SEO Strategist

The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

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Erman E., Marketing Specialist

Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

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Brent N., Director of Operations

Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

Capterra verified review by

Orsolya S., Online Marketing Manager

Microsoft Ads Integration

Manage all your Microsoft Ads data with a direct connector to Microsoft Ads API

Blend your Microsoft Advertising metrics with actionable insights from other ad platforms

Microsoft Ads metrics available instantly in Whatagraph

All

Microsoft Ads Account Performance

Microsoft Ads Campaign Performance

Microsoft Ads Ad Performance

Microsoft Ads Keyword Performance

Absolute top impression rate

All conversation rate

All conversions

All qualified conversions

All cost per conversion

All revenue

All revenue per conversion

Assists

Average CPC

Average CPM

Average position

Clicks

Conversion rate

Conversions

Qualified conversions

Cost per assist

Cost per conversion

Click through rate

Impressions

Return on ad spend

Revenue

Revenue per assist

Revenue per conversion

Spend

Top impression rate

View through conversions

Absolute top impression share lost to budget

Absolute top impressions share lost to rank

Absolute top impressions share

All return on ad spend

Audience impression lost to budget

Audience impression lost to rank

Audience impression share

Click share percent

Impressions lost to rank

Impression share percent

Impressions lost to budget

Phone calls

Phone impressions

Phone-through rate

Top impression share lost to budget

Top impression share lost to rank

Top impression share

Exact match impression share

Low quality clicks

Low quality clicks percent

Low quality conversions

Low quality conversion rate

Low quality qualified conversions

Low quality general clicks

Low quality impressions

Low quality impressions rate

Low quality sophisticated clicks

View through conversions qualified

Ad relevance

Expected CTR

Historical expected CTR

Historical Ad relevance

Historical quality score

Landing page experience

Quality score

Relative click-through rate

Ad Group Performance

Check out related integrations:

Explore marketing automation and custom report features

Pick a template and start reporting

Frequently Asked Questions

What other marketing data sources can I connect alongside Microsoft Ads?

Do I need a separate tool to visualize Bing Advertisment data?

How to connect Microsoft Ads API to Whatagraph?

Effortlessly create reports and dashboards