Microsoft Ads Integration

Connect your Microsoft Ads data and use Whatagraph’s advanced visualization to analyze and share the performance of your Microsoft Ads campaigns. A fully managed Microsoft Ads integration pulls data directly from your Bing Ads account to our stunning custom reports. Effortlessly analyze the attribution, CTR, CPC, and other metrics for different ad groups. Blend and organize paid ads data before visualization to present only the most impactful KPIs. Share insights from your marketing data automatically as scheduled emails or live links.

Microsoft Ads API Integration
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Manage all your Microsoft Ads data with a direct connector to Microsoft Ads API

Native integration

Ready-made connection. No additional set up or connectors needed. Just log in and get data connected to your reports and dashboards.


Manage and transform your data without code or technical knowledge. Blend, unify, aggregate, and group data points with ease.


Create stunning visualizations of your connected and prepared cross-channel data. Quickly turning it into full reports, or standalone graphs, charts, funnels, and tables.

Transfer to BigQuery

Move data from this source to your warehouse for safer storage and faster analytics. Setting up the automated data flow in Whatagraph is fast and intuitive.

Blend your Microsoft Advertising metrics with actionable insights from other ad platforms

Quickly and securely combine demographics and conversion data from all your advertising platforms and other marketing tools. An out-of-the-box Microsoft Ads connector lets you link any Microsoft Ads source without help from developers and create a comprehensive analysis- or presentation-ready cross-channel display. Blend and organize your data to see which ad campaigns generated the most phone calls and leads. Automate the way you report to your clients or stakeholders.
Microsoft Ads Report
PPC Overview Report
Microsoft Ads Report

Microsoft Ads metrics available instantly in Whatagraph

Microsoft Ads Account Performance


Microsoft Ads Campaign Performance


Microsoft Ads Ad Performance


Microsoft Ads Keyword Performance

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Find a metric for you

Explore marketing automation and custom report features

Linked reports

Create team templates and connect as many reports as needed. Never again manually edit hundreds of similar reports one by one.

Data blending

Combine metrics from multiple data sources in a widget or table to track cross-channel campaigns in one place.

Overview reports

Monitor your overall performance across regions or accounts and find new opportunities for growth.

Custom branding

Add any logos, color themes, and link reports to your own domain name.


All your questions answered. And if you can’t find it here, chat to our friendly team.

What other marketing data sources can I connect alongside Microsoft Ads?

Apart from Microsoft Ads sources, you can connect other paid ads tools like Google Ads and Facebook Ads, Google Analytics 4, social media like Facebook and LinkedIn, search engine optimization tools like Semrush and Ahrefs, CRMs like Salesforce and HubSpot, e-commerce platforms like Shopify and WooCommerce, and email marketing apps like Mailchimp and Klaiviyo.


If you can’t find the integration for your data source, connect it via a Custom API or export it to Google Sheets docs or BigQuery data warehouse and add it as a source.

Is Microsoft Ads integration available in all pricing plans?

Yes, Microsoft Ads integration is available in all pricing plans, along with 45+ more integrations.

Do I need a separate tool to visualize Bing Advertisment data?

No, you don’t need any other tool to visualize your Bing Ads data. Whatagraph is an all-in-one marketing data platform to connect, organize, visualize, and share all your data.


This makes Whatagraph a better choice than other data platforms that provide only the connection functionality, so users need to use a separate reporting platform to visualize ad performance data. Having one platform to connect, organize, visualize, and share insights from your marketing data saves time and allows faster decision-making.

How to connect Microsoft Ads API to Whatagraph?

Whatagraph has a pre-built Microsoft Ads connector, so you don’t have to purchase and configure third-party data connectors. Adding a new Microsoft Ads source is simple:


1. Go to the Data Sources menu and locate Microsoft Ads among the channels.


2. Click +Add new in the Accounts column.


3. Give your Microsoft Advertising account a name and click Add account


4. From there, you’ll be redirected to log in into your Microsoft Ads account


 ​5. All done.


You have successfully created a new integration to your Bing Ads API, which allows you to use Microsoft Ads data in your reports and dashboards.


When you connect data from your account to Whatagraph, you can organize ad sets to get more granular insights into your advertising campaign performance metrics. You can visualize data in various widgets and share the insights via automated email attachments or live links for near real-time access.

Need more help with getting started?

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If you need help with setting up Whatagraph - our team can create your campaign reports!

What others think about Whatagraph

I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

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Mindaugas S., Marketing Consultant

Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

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Nico T., Media Planner

The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

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Rasmus Bernt K., External Senior Management Consultant

We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

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Stephanie S., Digital Director

We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

John S., SEO Strategist Capterra logo for Whatagraph review

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John S., SEO Strategist

The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

Erman E., Marketing Specialist Capterra logo for Whatagraph review

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Erman E., Marketing Specialist

Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

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Brent N., Director of Operations

Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

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Orsolya S., Online Marketing Manager

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