Reddit Ads Connector

No, you don’t need Looker Studio to visualize your Reddit Ads data. Whatagraph is an all-in-one marketing data platform to connect, organize, visualize, and share all your data.

If you use two or three tools to get your data from sources to reports, you should definitely consider switching to a platform that does it all. 

Having one platform to connect, organize, visualize, and share insights from your marketing data saves time and allows faster decision-making.

However, having options is even better. If you want, you can share organized Reddit Ads data with Looker Studio or any BI tool you want.

Creating custom reports with Reddit Ads data is easy if you use Whatagraph. 
 

- Once you connect your Reddit Ads account, you get the pre-made metric widgets you can drag and drop to your report page. 
 

- This way, you can present only those data points that you want to see. Apart from all metrics available from the Reddit Ads API, you can also create new metrics using simple formulas. 
 

- You can also use our customizable goal widget to show the completion of the KPI goals you agree with your client.
 

- To make sure your clients understand what specific data means for their business, you can add custom text boxes with comments or next steps for each graph, table, or chart.   
 

- If you choose to add data from other channels, you can also organize your reports using tabs for easier navigation.

- Finally, when you customize the content of your report, you can just as easily customize the looks. 

- You can completely remove any mention of the Whatagraph brand and use your or your client’s logo and colors instead. You can even host the reports on a custom domain. 

The specific metrics will depend on each client or your internal needs, but those that you shouldn’t leave out are:

• Impressions: This metric shows how many times your ad was displayed to Reddit users. Although not a money metric, monitoring Impressions helps you see at what scale your ad is reaching potential customers.
• Clicks: An inevitable PPC metric that gauges user interest and engagement with your ad’s content. A starting point for optimizing your ad copy and visuals. 
• Click-Through Rate (CTR): Calculated by dividing clicks by impressions, CTR helps you understand the relevance and appeal of your ads on a 1-100 scale.  
• Cost per Click (CPC): CPC measures the cost of each click on your ad. Tracking CPC helps you assess cost efficiency and optimize your campaign budget, especially if you aim to lower the cost of each user interaction.
• Conversions: The number of desired actions (such as sign-ups, downloads, or purchases)completed by users after clicking on your ad. Tracking conversions is crucial for understanding how your campaign is good at driving specific business outcomes.
• Conversion Rate: The percentage of conversions divided by clicks gives a more palpable measure of your campaign’s success in driving users to desired actions. 
• Cost per Conversion (CPA): This metric measures the cost to acquire each conversion. It’s crucial for determining the cost-effectiveness of your campaign in driving results. 
• Spend: Tracking this metric lets you gauge your campaign from the financial perspective and adjust your strategy to keep it within budget limits.
• Return on Ad Spend (ROAS): A measure of revenue generated for each dollar spent on ads. ROAS gives you a glimpse into campaign ROI.
• Engagement Rate (Comments, Upvotes): The engagement rate on Reddit is especially important for brand awareness and sentiment. Higher engagement rates show that the ad resonates with Reddit users, driving conversations and boosting community interest.
• Video Views (for Video Ads): If your ad includes video content, video views help measure how many users watched the video. This metric tells you how engaging and relevant the video is to Reddit users.
• View-Through Conversions: This metric measures the number of users who didn’t click on the ad but converted later after seeing it. It’s valuable for assessing ad effectiveness in building brand awareness and influencing user actions over time.

Yes, you can blend Reddit Ads data with other data on Whatagraph. And the best part is…you don’t need any coding or data science knowledge to do it. 
 

You can easily blend data sources together or create custom metrics and dimensions using a simple calculator on Whatagraph.