SEM Reporting Tool

Create insightful, automated SEM reports in minutes with a user-friendly SEM reporting tool. Combine all your SEO and PPC data from Google Analytics, Google Search Console, Google Ads, Semrush, and more sources to display the full result of your agency’s marketing effort. Automatically monitor web traffic, click-through rate, cost per click, return on ad spend and other key metrics. Save time on SEM reporting with Whatagraph’s scalable and automated reporting features.

SEM Reporting Tool for Marketers
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All-in-one SEM reporting software to monitor and analyze all your search ads

Effortless SEM campaign metrics

Instead of creating a separate PPC or SEO report, create a cross-channel SEM dashboard that covers organic search, SEM strategy, social media, and more. Your clients are easily overwhelmed by too many metrics. Build a simple yet effective SEM report or use a pre-made SEM report template that includes high-level metrics from Google Ads, Bing Ads, and other paid advertising data sources alongside their organic performance. Strip your report templates from all the clutter to highlight only the most important KPIs clients need to see your progress.

SEM Reporting Tool - Effortless SEM campaign metrics

Detailed performance analytics for each channel

Take a deep dive into your SEM campaigns using advanced SEM analytics. Connect data from all your digital marketing tools and organize it to uncover the combination of pages, keywords, and search queries that work best. Instead of wrangling time-consuming Excel spreadsheets, plug Whatagraph directly into your client’s marketing data sources. Combine organic and PPC marketing campaign data to show the impact of each channel on conversions and your client’s business.

SEM Reporting Tool - Detailed performance analytics for each channel

Integrate all your SEM campaign sources

Whatagraph connects data from all popular SEO and PPC platforms and aggregates it in a single report. No matter how many platforms your client uses, get all their results in Whatagraph with just a few clicks. This way, they can assess the quality of your work and easily see what works and what needs to be improved.

Visualize PPC and SEO metrics with drag-and-drop widgets

You don’t need training to create stunning, big-picture search engine marketing reports to drive informed decisions and get more conversions from your search ads. Use ready-made charts, graphs, and table widgets to analyze paid search metrics such as clicks, impressions, ad spend, campaign costs, CPC, conversion rate, and more. Grab our SEM reporting template and track real-time updates on essential search engine optimization metrics such as backlinks, keyword rankings, website analytics, and SEO site health. Include custom goal widgets to track your agency’s progress against daily or monthly targets in real time.

SEM Reporting Tool - Visualize PPC and SEO metrics with drag-and-drop widgets

Deliver client SEM reports with custom branding

If you’re looking for a search engine marketing reporting tool for your agency, this is the right place. Whatagraph lets you create white-labeled custom reports that pull your client’s key performance metrics into intuitive, visually appealing SEM reports or dashboards. Replace the Whatagraph logo with your own and use true color codes to give every report your exact color scheme. Share every dashboard on a custom domain that looks like yours.

SEM Reporting Tool - Deliver client SEM reports with custom branding

Save time with report automation and live links

Schedule your SEM reports to be delivered whenever your clients need them - daily, weekly, or monthly. Keep everyone on the same page with their search engine marketing results by sending them client reports on autopilot. Instead of spending hours on reporting every week, you can focus on driving revenue and value to your clients while they can focus on timely and accurate decision-making.

Share a link to a live SEM dashboard so clients can check their data whenever they want, even change the date range to see how numbers have changed. Need to analyze any specific KPIs? Export any widget or whole report in a spreadsheet format.

Start automating your SEM insights!
SEM Reporting Tool - Save time with report automation and live links

All reporting features your agency needs

50+ sources to report

Create a true cross-channel digital marketing report in Whatagraph. Over 50 integrations for your cross-channel marketing campaigns.

Cross-channel reports

Combining cross-channel data is intuitive and takes a few clicks. Create a single client report for all channels instead of one report for each.

Full report automation

Schedule your reports at desired intervals or share a live link to a report so your clients can check for updates at any moment.

White-label reports

Customize colors and logos in each report to align it with your agency’s or clients’ branding and style.

FAQs

All your questions answered. And if you can’t find it here, chat to our friendly team.

What is SEM reporting?

SEM (Search Engine Marketing) reporting is a process of monitoring and sharing the results of your paid campaigns and their organic performance. There are many variations and options where to collect data — ranging from Google Analytics to different SEO and PPC tools — depending on the KPIs you want to track.
 

What integrations does Whatagraph have for SEM reporting?

Whatagraph has direct integrations with all the popular sources for SEM reporting. You can easily add Google Analytics 4, Google Ads (Adwords), LinkedIn Ads, Semrush, Ahrefs, Google Search Console, Google My Business, Facebook Ads, (Twitter) Ads, TikTok Ads, Bing (Microsoft) Ads, Pinterest Ads, YouTube Ads, SearchAds 360, and many others.

What is an SEM tool?

An SEM tool is software that can help you launch, monitor, and improve your search ads. This broad category includes paid ad platforms with in-app analytics and scheduling, SEM analytics and smart ad creators, and ad retargeting platforms for prospecting and reaching audiences across multiple touchpoints.

It’s good to be loved! Our clients are not shy about expressing it.

I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

Mindaugas S., Marketing Consultant Capterra logo for Whatagraph review

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Mindaugas S., Marketing Consultant

Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

Nico T., Media Planner Capterra logo for Whatagraph review

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Nico T., Media Planner

The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

Rasmus Bernt K., External Senior Management Consultant Capterra logo for Whatagraph review

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Rasmus Bernt K., External Senior Management Consultant

We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

Stephanie S., Digital Director Capterra logo for Whatagraph review

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Stephanie S., Digital Director

We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

John S., SEO Strategist Capterra logo for Whatagraph review

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John S., SEO Strategist

The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

Erman E., Marketing Specialist Capterra logo for Whatagraph review

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Erman E., Marketing Specialist

Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

Brent N., Director of Operations Capterra logo for Whatagraph review

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Brent N., Director of Operations

Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

Orsolya S., Online Marketing Manager Capterra logo for Whatagraph review

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Orsolya S., Online Marketing Manager