The Ultimate SEM Reporting Tool for All Your SEO & PPC Reporting Needs

Report on your clients’ paid marketing and organic search campaigns with Whatagraph’s SEM reporting tool. Just connect their account and create an automated performance report in minutes. Connect your Google Ads, Google Analytics, Bing Ads, Facebook ads, SEMRush, Ahrefs and many others in a consolidated SEM report that covers both paid and organic marketing efforts.

    Whatagraph marketing reporting tool
    Join marketing agencies and teams worldwide who use Whatagraph to work with marketing data!
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    Explore Our SEM Reporting Solution And Effortlessly Monitor Your Client’s SEO & Paid Ads Performance

    Whatagraph's SEM Reporting Software Allows You To Visualize All Your Organic & Paid Campaign Data in One Place

    Combine All Your SEO & PPC Reporting Tools & Optimize your Marketing Efforts

    Instead of creating just a PPC or SEO report, you can create a cross-channel report covering organic search, SEM strategy, social media and more. Whatagraph lets you choose from 40+ different integrations so you don’t have to do time-consuming digging for data. Just connect your clients’ accounts and watch as the data populates in real-time.  
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    Whatagraph marketing reporting tool

    Easily Report on Your Client’s Search Engine Marketing Performance in a Single Dashboard

    Unlike other tools, Whatagraph allows you to create one SEM report for all your paid and organic channels. No more complex graphs or formats your clients can’t understand - just connect your marketing tools and watch as the widgets get populated with live data.
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    Whatagraph marketing reporting tool

    Customize Your SEM Reports & Enjoy Our White-labeling Options

    Don’t like the default Whatagraph marketing reports? Just use our white label option to remove all Whatagraph branding and replace the logos with your own. You change the colors, images, fonts and much more to fully customize your reports for a specific client or marketing campaign.
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    How to Get Started with Whatagraph?

    1. Sign up for your free account
    1. Sign up for your free account
    All it takes is a few bits of information and you’re ready to create reports in under 10 minutes. No credit card info is needed!
    2. Connect your data sources
    2. Connect your data sources
    Add the data sources you want to use in your clients’ marketing reports. We have 45+ available to choose from.
    3. Choose a report template
    3. Choose a report template
    Select a template that best shows the work you do for your clients. With a few clicks, your template becomes a fully finished client report!
    Start The 7-day Free Trial

    No credit card required

    All reporting features your agency needs

    45+ data sources
    45+ data sources
    Create a true cross-channel digital marketing dashboard in Whatagraph. Over 45 integrations for your cross-channel marketing campaigns.
    Cross-channel reports
    Cross-channel reports
    Combining cross-channel data is intuitive and takes a few clicks. Create a single client report for all channels instead of one report for each.
    Full report automation
    Full report automation
    Schedule your reports at desired intervals or share a live link to a report so your clients can check for updates at any moment.
    White-label reports
    White-label reports
    Customize colors and logos in each report to align it with your agency’s or clients’ branding and style.
    Start 7-day Free Trial

    No credit card required

    FAQs

    All your questions answered. And if you can’t find it here, chat to our friendly team.

    How do I create a SEM Report?
    All you need to do is sign up for Whatagraph and get a free account. Once you’re in, you can grab an SEM report template with all the most important KPIs and create a report in minutes. Alternatively, you can use our smart builder and create a report from scratch.


    What metrics to include in a SEM report?
    It depends on your client’s needs. Some of the main metrics to include are: cost per click (CPC), return on ad spend, click through rate (CTR),  impressions, conversion rate, rankings and others.
    What integrations Whatagraph has for SEM reporting?
    Whatagraph has over 40 different integrations. The ones you can use for SEM reporting include: Google Analytics, Google Ads (Adwords), LinkedIn Ads, SEMRush, Ahrefs, Google Search Console, Facebook Ads, Twitter ads, Tiktok ads, Bing (Microsoft) ads and others.

    It’s good to be loved! Our clients are not shy about expressing it.

    I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

    Mindaugas S., Marketing Consultant Capterra logo for Whatagraph review

    Capterra verified review by

    Mindaugas S., Marketing Consultant

    Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

    Nico T., Media Planner Capterra logo for Whatagraph review

    Capterra verified review by

    Nico T., Media Planner

    The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

    Rasmus Bernt K., External Senior Management Consultant Capterra logo for Whatagraph review

    Capterra verified review by

    Rasmus Bernt K., External Senior Management Consultant

    We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

    Stephanie S., Digital Director Capterra logo for Whatagraph review

    Capterra verified review by

    Stephanie S., Digital Director

    We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

    John S., SEO Strategist Capterra logo for Whatagraph review

    Capterra verified review by

    John S., SEO Strategist

    The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

    Erman E., Marketing Specialist Capterra logo for Whatagraph review

    Capterra verified review by

    Erman E., Marketing Specialist

    Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

    Brent N., Director of Operations Capterra logo for Whatagraph review

    Capterra verified review by

    Brent N., Director of Operations

    Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

    Orsolya S., Online Marketing Manager Capterra logo for Whatagraph review

    Capterra verified review by

    Orsolya S., Online Marketing Manager

    Need more help with getting started?

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    We can set up your report campaign for you!

    If you need help with setting up Whatagraph - our team can create your campaign reports!

    Ready for insights?

    It's time to focus your time on the tasks that really matter, and let us worry about your marketing analytics. Start your free 7-day trial.

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    Cross channel reporting template with Whatagraph