What To Include in a Property Management Weekly Report Template for Marketers
Based on property management weekly marketing reports created by marketers on Whatagraph, these are the sections, widgets, and chart types we recommend including in your report:
1. Summary Section
This section provides a high-level view of marketing and leasing performance across your entire property portfolio. It’s designed to answer weekly questions like “How are our units performing?” before diving into channel specifics.
Include:
- Widgets: KPI counters, line charts, stacked bar charts
- Metrics:
- Total leads, applications, signed leases
- Ad spend and cost per lead
- Occupancy rate
- Inquiry-to-show and show-to-lease conversion rates
- Weekly change indicators (e.g., ↑5.2% leads vs last week)
- Visuals:
- Weekly trends of leads and conversions
- Channel breakdowns (Google Ads, Facebook Ads, website, email)
- Vacancy trends across properties
2. Google My Business Section
This section focuses on local visibility and discovery of properties via Google Search and Maps, especially for prospects looking for rentals nearby.
Include:
- Widgets: Table widgets, bar charts, line graphs
- Metrics:
- Search impressions, map impressions
- How potential clients find your property - through search vs. maps
- Clicks to website, phone calls, driving direction requests
- Booking requests and message conversations
- Week-over-week performance trends
3. SEO Section
This section shows how organic traffic contributes to rental inquiries, especially from prospects searching for apartments or rentals online.
Include:
- Widgets: Line graphs, traffic share pie charts, ranking tables
- Metrics:
- SEO key metrics like sessions, users, clicks, impressions, click-through rate, bounce rates, engagement rates e.t.c
- Top 1-10 keyword rankings (how you’re showing up on Google)
- Top-performing keywords (e.g., “studio apartment downtown”)
- Top-performing pages (pages with the highest traffic)
4. Google Ads Section
This tab tracks how paid search campaigns drive weekly inquiries and conversions for your properties.
Include:
- Widgets: Bar graphs, tables, performance trend lines
- Metrics:
- Ad spend, impressions, clicks
- Cost per lead, click-through rate, conversion rate
- Campaign- and keyword-level performance
- Lead form completions from landing pages
5. Facebook Ads Section
This section evaluates weekly paid social media performance and lead generation from Meta platforms.
Include:
- Widgets: Performance tables, CPM/CPC breakdowns, creative insights
- Metrics:
- Reach, impressions, clicks
- Ad spend, cost per result
- Leads generated from listing promotions or video tours
- Top-performing ads and formats
6. Organic Social Media (Facebook & Instagram)
Track the weekly engagement and follower growth of your property management brand across Facebook and Instagram.
Include:
- Widgets: Follower trend graphs, top post previews, engagement tables
- Metrics:
- Post reach, likes, shares, and comments
- Follower count and growth rate
- Top-performing posts (especially new listings or move-in announcements)
7. Email Marketing Section
This section connects email outreach to lead activity, especially for campaigns like open house invites, move-in specials, or vacancy alerts.
Include:
- Widgets: Campaign tables, click-through rate charts
- Metrics:
- Emails sent, opened, clicked
- Leads or applications from emails
- Unsubscribes and bounce rates
- Most engaged segments (e.g., by property interest)
