Top Advertising Trends of 2020
Apr 23, 2020 ● 3 min read
In the present digital world, the fact that digital advertising is rapidly treading the path of a whirlwind of changes is not an understatement. In fact, it’s an excellent assessment.
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The world of advertising, in general, is continuously evolving and adapting as new regulations and technologies continue to step into the limelight. While we have the publishers, brands, and content creators on one side, the advertisers aren’t relenting on the other end.
Indeed, advertisers will continue to witness shifts in their businesses as the industry continues to extend its tentacles.
We have compiled the lists of hopeful things for reshaping the world of advertising in the coming months. Here are the top digital advertising trends to watch out for in 2020:
Competing for Generation Z’s Attention
Generation Z-targeted advertising remains one of the most encompassing trends in the digital advertising industry today. This is because Gen Z is one of the specific demographics that will remain in existence for years to come.
For several reasons, there seems to be a huge value in this advertising opportunity. Firstly, the demographics recorded between 1996 and 2010 are regarded as the largest in the world. This constitutes about 32% of the global population or 2.47 billion of the estimated 7.7 billion population.
One of the practical changes that will face the advertising trend is the efforts to appeal to the needs and sensibilities of a generation that makes extensive use of both audio and video as profitable advertising channels. For everyone out there, the possibility of extending through such a broad audience is a no-brainer.
For most of the modern-day advertising trends, creating a mobile-centric user experience is highly effective. The effectiveness of this is achievable, as many people spend a tremendous amount of time only specifically on their mobile devices. And that doesn’t seem to be changing anytime soon, but it will continue to expand. Many people are also adjusting their social media habits to keep in touch with more platforms like emerging TikTok.
Because the Gen Z-ers are largely regarded as the digital pioneers of the 21st century, we can expect more significant user-friendly innovation in video advertising with branded content, new ad formats, and CGI product placement to augment the viewing experience.
Audio Advertising Takes Flies to a Higher Level
While the video and gaming advertising industry might appear flashy and exciting, audio advertising is unarguably one of the most simple and straightforward to implement.
Though you might have come across the voice industry trends specifically, audio advertising seems like a different beast. Of course, it packs a punch of different benefits, specifically if you can incorporate it into your marketing strategies.
As the world continues to adopt digital advertising, audio advertising seems to fill a significant gap in the much-touted screenless media. This fosters a more robust avenue for brands to reach their specific demography through the visual media.
From the dynamically inserted native ads to the pre-recorded ad creative, sound logos, and personalized in-app ads, there is an endless list of opportunities in the world of audio advertising. Whether you are a brand, publisher, content creator, or already established business, do not ignore this opportunity. Utilize audio advertising to engage and monetize your customers or prospects.
According to surveys, audio advertising boasts of massive potentials. Statistics revealed that digital audio revenue rose to $1.2 billion during the first half of the year 2019, up to 30.1% from the $935 million recorded during similar periods in the previous year.
Real-Time In-Game Advertising Gains Traction
When it comes to the list of emerging media trends in 2020, in-game advertising cannot be overlooked as it is perhaps one of the most intriguing ones.
Typically, traditional ad formats in the mobile advertisement world like banners have been utilized with video games, laying the foundation of an entirely new advertising ecosystem. Without disrupting the gaming experience, adverts are now being incorporated into the gameplay as part of the existing environment.
So, what are the opportunities abound in the in-game for advertisers?
According to various research studies, the world boast of over 2.5 billion gamers. Furthermore, this report also included a whopping amount of $148.8 billion spent on games, which translates to a growth increase of 7.2% compared to 2018. There is an extensive range of available and in-obstructive formats that doesn’t break immersion.
Apart from that, it also enhances and authenticates the world of digital marketing. Examples of these include the banners, native in-game ads, product placements, and so forth. With the current widespread advanced 5G technology set to hit the global market, every device is projected to become a real-time gaming device. This will increase help more brands and businesses to engage their seemingly hard-to-reach targeted audiences.
The Bottom Line
The advertising industry wouldn’t continue to grow without its associated challenges. Struggles with privacy regulation and the resultant problems related to the supply chain are the main factors that’ll likely affect the advertising industry's growth.
However, the fact remains that there are categories of people who will gain from this upward surge. These are those who pounce and employ these innovations to develop meaningful connections with their audiences. The resultant effect is that they’ll stand out and drive more revenue to their business. And it’s not only in 2020 alone, but it will extend through the end of the entire decade.