Whether you’re an account manager who has to create weekly or monthly performance reports for your clients, or an executive who has to review those reports and align your marketing strategy accordingly, or a small business owner who has to do both – you can majorly benefit from real-time reporting. Even if you don’t think so yet.
Whatagraph gives you the ability to easily create real-time reports now with even more flexibility than before. So let’s learn more about this feature and what it can do for your business.
Real-time reporting is a business intelligence (BI) feature that enables users to check the status of their performance at any given moment to get the most up-to-date results possible. To put it simply, looking at real-time data and report on it is the easiest way for businesses to make decisions fast.
For one, real-time reports are shared online and can be accessed anywhere, anytime by anyone with a valid link. Static reports, sometimes also called batch reports, are generated periodically (daily, weekly, monthly…) and generally come in PDFs or another downloadable file format.
Secondly, whereas static reports hold historical data that showcases performance results for chosen criteria within a specific date range, real-time reports update continuously to display the most current data.
The main benefit of real-time reporting is that it saves time for everyone. And, as we all know very well, time is dollars, euros, pounds, pesos, you get the idea. It provides more clarity and speeds up course correction. See how real-time reports benefit different stakeholders:
While real-time reporting is amazing in its own way, static reports that hold historical data are by no means obsolete. In fact, many professionals suggest basing your long-term strategy on historical data rather than real-time information.
Our recommendation – use both to get the most thorough and actionable evaluation of your performance. Whatagraph helps you do just that :)