How do you scale your marketing reporting for 150+ clients with just 15 people in your agency? By switching from Powerpoint presentations as your reports to a modern reporting solution.
This is the story of MarketSolutions, a marketing agency operating in Sweden. They offer services such as media planning, analysis, leading projects, media buying and many others. Before trying out Whatagraph, they created marketing reports using Powerpoint, wasting precious time and resources.
Today, we’ll show you how they get to manage 150+ clients with a team of just 15 people and save 30-70% of time on reporting by using Whatagraph, depending on the sources being used.
Market Solutions used Powerpoint presentations for reporting on their results, which was far from practical. According to Karl-Viktor Jorkby who is in charge of digital media planning at the agency, it took them an average of 5-10 hours to create a single report. As a result, the agency could not scale and get new clients as that meant even more time spent on reports.
According to Karl-Viktor, the biggest downside to creating manual reports is that because so much time was spent on creation, they had no time left for analysis. In other words, they want to analyze and explain the results of the report instead of just presenting raw data.
Market Solutions knew that they needed a tool to automate their report creation process, with the following criteria:
Out of all the reporting tools in the market, Market Solutions chose Whatagraph because it met all of the criteria above + more. Because of the wide range of services they provide and the variety of clients, they need access to a myriad of different platforms and Whatagraph fit the bill perfectly.
If you’re wondering how a team of 15 can serve 150+ clients, the answer is efficiency. And much of that ability to scale comes from the time freed up with marketing reports. Karl-Viktor says that they could save even more time if some reports did not require additional images and screenshots.
As Karl-Viktor says, the time they need to create a report varies by client because some reports require more hands-on work. However, they currently save 30-70% of the time on each report (depending on how many sources are provided by the API) with Whatagraph compared to creating reports manually.
Speaking of which, the time the agency saves on reports is spent on clients who are much happier with clear and insightful reports. The agency achieves this by doing small things such as grouping the report items according to the channel. This way, all social media channels are in one place, for example.
However, the one area where Market Solutions excels is insights. After each segment in the report, they add a few comments about the results - what went wrong, what worked well and what can be improved.
This gives clients a much better idea of the work that was done compared to plain numbers. When they finish with all the segments, they take the comments and add them all together at the beginning of the report as a summary:
Saving time and increasing productivity is just one aspect of choosing a robust reporting tool such as Whatagraph. With the time they won back, Market Solutions expanded their client base but also ensured that they provide more value to their clients, not just with their work, but also with improved and personalized reports.
Do you want to scale your agency, win more clients and create better reports today? Sign up for a free trial of Whatagraph to get started!
Published on Sep 09, 2022
WRITTEN BYMile Zivkovic
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