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#case-study

TOP 3 challenges of analyzing marketing performance - and how digital marketing agencies tackle them

Data is complicated, and we are sure — almost every marketing professional will agree with us. And just imagine what you can do if someone would take over all those labor-intensive, time-consuming tasks. Luckily, marketing agency from Texas has found their ultimate solution to save time & easily track their performance.

Indrė Jankutė-Carmaciu
swash-labs-case-study_i9lrora

Data analysis is a challenge. No one knows it better than marketers. In fact, they know it so well, here are the TOP 3 challenges marketers face when it comes to analyzing marketing performance: 

  1. Inability to connect and analyze across applications and platforms;
  2. Data is a mess;
  3. Not enough resources. 

Sound familiar? Perhaps you’re facing these same challenges right now? To defeat this challenge, you will need some good practices. 

Take a look at Swash Labs - a full-service digital marketing agency from Texas. Working with Whatagraph, they’ve been able to tackle all three challenges by implementing a single platform. 

In brief: 

  • A digital marketing agency from Denton, Texas, Swash Labs offers a full range of digital marketing services. 
  • Swash Labs would spend around 40 hours per month on just maintaining and updating existing reports with data incoming from multiple marketing channels.
  • With Whatagraph, Swash Labs reduced their reporting maintenance time to just around 4 hours per month.  

In-depth: 

Say no to manual analytics

Few things are as mind-numbing as tedious manual work. Swash Labs were quite familiar with this frustration, as they had to pull and upload data to their own spreadsheets manually. The process continued in the Art department to give old reports a better look. 

This process took 2-3 hours per report. 

Several factors contributed to this state of analytics: data from multiple sources, incomplete tech stack, both of which led to messy data and a complex analytics process. 

“We’re able to spend more time analyzing rather than cleaning data thanks to the connected sources.” - Stephanie Delk, Director of Media & Planning

Swash Labs now take less than 1 hour building each new report. 

This monumental change was made possible by Whatagraph’s direct source connection, easily customizable report builder and the functionality of saving and reusing report templates. Swash Labs took over the best Whatagraph has to offer and improved their analytics processes. 

Freed-up resources

So Whatagraph helped with overcoming the first two challenges: complex cross-channel analytics and messy data. But what about resources? 

Swash Labs dedicated a lot to analytics. As a performance-based, data-driven shop, marketing analytics and insights gives them an edge in planning and implementing campaigns. With a streamlined analytics process, Swash Labs could direct their resources on different aspects of marketing. 

With Whatagraph, Swash Labs lightened their onboarding process. Instead of endless spreadsheets coupled with Google Data Studio, Swash Labs use only one platform with all their channels connected directly. 

With more time available to analyze data, Swash Labs took the opportunity to look into their own marketing campaigns. 

“We’ve made decisions about our own advertising, blog topics and social content calendar based on things we see in our reporting for Swash Labs.” - Stephanie Delk, Director of Media & Planning

With internal struggles eased or solved entirely, Whatagraph’s positive impact was felt on the client-side too. 

Ease over frustration

Swash Labs run Co-Lab sessions - monthly collaborative meetings with their clients. Preparing for these meetings, performance reports had to be top-notch. With Whatagraph’s visual-centric platform, Swash Labs can incorporate ad and social post imagery into their reports. This, coupled with key metrics, helped showcase what works and what doesn’t better than any previous report. 

“Whatagraph helps us highlight our clients' work as well as the progress our team makes on their accounts.” - Stephanie Delk, Director of Media & Planning

No doubt their clients are happy to receive impressive and comprehensive reports made with ease rather than frustration. 

Raise a glass

Swash Labs are successfully tackling the TOP 3 challenges of marketing analytics. Whatagraph gave way to more effective ways to utilize available resources and gain deeper insights into marketing data. Here’s to more challenges to come! 

Published on Oct 06, 2021

Indrė Jankutė-Carmaciu

WRITTEN BY

Indrė Jankutė-Carmaciu

Indrė is a copywriter with an undulating passion for reading and finding gems of information. Indrė writes according to a simple motto: a picture is worth a thousand words, but somebody had to write that phrase down for us to read it.

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