Mobile Marketing Strategy for Beginners
May 08, 2020 ● 4 min read
In the present modern market, mobile-friendly websites and marketing methods are critical factors that will determine the success of any business.
Mobile Marketing Strategy
Whether your goal is to increase the bottom line of your brand or business or you aim to improve your level of engagement with your customers, mobile marketing strategies shouldn’t be left out of your online marketing efforts if you are looking towards enhancing your marketing strategies.
What Does Mobile Marketing Entails?
In the shortest possible term, mobile marketing is a marketing term used to describe the act of sharing your brand or business in a way that is optimized and friendly for smartphones and a host of other mobile devices. These can include applications, websites, and social media channels.
Undoubtedly, mobile marketing is one of the subdivisions of business marketing strategies. And with the aid of desktop marketing processes, mobile marketing provides businesses with the opportunity to reach a broader audience than they would initially.
As reported by SiriusDecisions, 67% of every purchase processes now takes place through digital marketing platforms. Apart from that, Flurry also reported that an average American spends nothing less than 5 hours on their mobile devices every day.
Marketing teams are taking a huge leap of advantages of the amount of time every individual spends on their mobile devices every day. This is to corroborate the report by Flurry that everyone gets on the phone every day and spends a reasonable number of hours surfing through the internet. This made it possible to specifically target mobile viewers with marketing campaigns across various modern digital platforms.
Frankly, the digital world of today specifically, the mobile device has continued to disrupt the ways brands and businesses engage with people. Everything that can be done traditionally is now available on mobile devices. Whether you want to open an email, visit your website, or check your content, no doubt, everything is accessible through the small screen of your mobile devices.
Effective mobile marketing strategy implies that you must understand your mobile audience, mobile-friendly design content, and make strategic use of SMS and MMS marketing as well as mobile applications.
Why is Mobile Marketing Important in the Present Digital World?
From desktop to mobile, you must understand that the pattern in which your customers consume digital content has witnessed radical changes. And as a business, you must take this into cognizance if you are really after the success of your business.
According to a report published in 2015, the number of mobile users surpassed that of desktop users, with a 51% increase in internet time being utilized on mobile and smartphone devices.
For many business marketers of today, you should seek online marketing skills that go hand in hand with the optimization of mobile marketing strategies. Regardless of the size of your business or organization, it is high time that you level up your mobile marketing strategies and adopt the digital marketing skills coupled with high-value mobile marketing skills.
How to Setup Your Mobile Marketing Strategies
If you are a newbie in the world of mobile marketing, we’ll be revealing a few practical strategies that you need to create well-round mobile marketing strategies with absolute ease.
In line with all business marketing strategies, your mobile marketing campaigns should be centered on your customers alone. In reality, the traditional or conventional methods of selling products and services are long gone. Instead, customers are in search of brands with the right strategies to provide a lasting solution to the specific aspects of their lives.
When it comes to the required skills for digital marketing, understanding the right strategies to effectively market your business to the fingertips of your customers is highly essential. This begins by ensuring that you have the right strategy in place to evoke the hearts of your customers to take action by purchasing your products or services. The content displayed to your customers is what will help you increase your online visibility and brand awareness, which will ideally pull your prospects into your sales funnel.
Let’s take a look at a few of the effective ways to set up your mobile marketing strategies:
Ensure that Your Web and Landing Pages are Mobile-Friendly
When it comes to the best mobile marketing strategy for your brand or business, one thing you need to do is to ensure that the content or information being displayed to your customers are mobile-friendly. For instance, optimizing your website for mobiles requires specific designs for smartphones, tablets, and other smaller screen devices. This alone provides your prospects with the opportunity to browse effortlessly through your web page in the same way they would on a desktop.
High converting landing pages often include well-designed visual aspects to display your message to your audience quickly and effectively. However, as it takes more time to load heavy page web pages, ensure that your landing pages and web pages are mobile-friendly to minimize the loading time. Apart from that, ensure that the photos and videos are mobile-friendly, and they are updated regularly to communicate new messages, streamlining your mobile marketing strategy effectively.
Find the Right Target Audience
If you want your mobile marketing strategies to be successful, then you should connect with the right target audience. Chances are, your brand or business has ideally developed client profiles and target buyer personas.
To grow your business with these pre-developed strategies, you should make use of these ideal clients and personas as a guide to determine the kinds of platforms you should focus your marketing campaigns on. For instance, if you can track the specific social media platform where your prospects spend more of their time, you can use these to create well-optimized mobile content for these channels. Make use of market segmentation to categorize your audience and apply the right marketing tactics to each segment.
Furthermore, social media platforms like Instagram are specifically designed to be most effective on mobile devices. So, you should conduct your research as regards the content that has high levels of engagement on these platforms.
Other mobile marketing strategies include optimizing your email marketing for mobile, utilizing the mobile capabilities to your advantage, setting a business goal, establish Key Performance Indicators, monitoring your mobile metrics, and so forth.
With the earlier listed tactics, no doubt, you would attain success in enabling a perfect connection between your brand or business and your target audiences. Whether you are an online brand or storefront based business, now is the time to ensure that your marketing efforts are reaching the mobile devices of your target audiences.
Of course, you should consistently conduct market research, redesign your marketing materials, and optimize your sales funnel. That is when you can be successful at generating more leads, increase your conversion rates, and grow your business exponentially.