What is a Facebook Ads reporting tool?
Facebook Ads reporting tool is a marketing reporting software or data platform that allows marketers to track the performance of their Facebook paid ads by tracking metrics such as ad spend, cost-per-click, click-through rate, and conversion rate. This tool should make the whole data collection, visualization, and report-sharing process seamless while also offering user-friendly cross-channel and advanced analytics capabilities.
Facebook Ads reporting — where to start?
Any marketing reporting aims to provide hindsight of particular activities and identify both positive and negative trends that have emerged during your campaign. When it comes to Facebook Ads reporting, your goal is to understand the effect of the money spent on your advertising campaign.
But that’s just the beginning. When you dive deeper into data, you’ll discover more insights provided by our Facebook Ads analysis tool.
The data generated by your Facebook ad campaigns is stored in the Facebook Ads Manager. But how do you turn data into reports? You may transfer this data to the native Facebook reporting tool and build your reports there. This tool offers three layouts: pivot tables, trends, and bars. It also lets you share reports with users both inside and outside your ad account and export them in different formats, such as Excel.
Another way is to build your reports outside the native Facebook reporting software. Many in-house marketers and even agencies struggle with spreadsheets, and some even choose to use a complex tool like Tableau as their Facebook Ads tracking software.
Other marketers may use a dedicated Facebook reporting platform like Whatagraph.
Whatagraph — more than a reporting tool
If you shop around for the best Facebook advertising reporting software, you will quickly realize that Whatagraph outruns the competition by a length!
Whatagraph is an all-in-one marketing data platform that allows you to connect data from your Facebook Ads Manager and blend it with data from any marketing platform or software you use for cross-channel insights.
What does that mean?
If you’re running Facebook Ads and three more paid ads campaigns, you can easily aggregate and summarize key metrics and KPIs from all channels and compare their performance.
This might sound complicated, but it’s actually pretty easy and straightforward. Whatagraph has native integrations with 45+ popular marketing platforms, allowing you to connect different channels to your reports in just a few clicks.
You can then organize this data by applying different rules and formulas, blending similar metrics for total value, or displaying them in multi-source tables. Through simple data transformations, you can ensure that the data is displayed in a way that is easy for your clients to understand.
Visualization is a huge part of Whatagraph’s user-friendly reporting environment. While some Facebook Ads tracking tools require you to manually push data to the visualization layer every time you transform or connect a new source, in Whatagraph, everything happens automatically and instantly. Any change in your data organization takes effect immediately in the graph or table, so you can quickly isolate the data points you need.
Finally, Whatagraph enables you to automate the whole reporting process so that your clients and stakeholders get monthly, weekly, or daily reports without your intervention. Once the process is set up, the data is extracted automatically, and the software sends scheduled emails to pre-set addresses at precisely selected times and the chosen frequency.
