Facebook Reporting Software

Stay on top of your social media performance with our Facebook reporting software. Get all your KPIs in one place and transform them into actionable insights with Whatagraph. Easily visualize your audience growth, interactions, engagement metrics, and more.

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Effortlessly report, monitor and analyze your campaigns. Build your Facebook ads report in minutes.

Automatically collect Facebook performance data for all your KPIs

Connect your account to Whatagraph and you'll never have to check your Facebook KPIs separately. Our Facebook Ads reporting tool automatically pulls up-to-date reach, impressions, cost-per-click, ROI, and other performance metrics.

Use customizable, pre-made widgets to create a performance report in 10 minutes or less.

Get a 360º campaign overview with cross-channel reports

Compare your Facebook performance with other marketing channels to see the full picture. Build cross-channel reports to deliver a thorough analysis of how a particular campaign has performed or how the chosen marketing channel mix is working.

Keep clients in the loop with report automation and scheduling

Transparency is the key to any professional relationship. With Whatagraph, you can keep your clients updated on how their campaigns are performing – automatically deliver reports at their preferred frequency, in their selected format.

What makes Whatagraph stand out?

“Whatagraph is an easy to use drag-and-drop reporting tool that helped us automate our client reports. We've got huge time savings thanks to it. Furthermore, the styling options and customer support are great!“

Matthew Callahan, Founder & CEO

“The customization options allow us to do lots of different kinds of reports and we can integrate Google Ads and Facebook all into one client report, which is something hard to do generally. Saves me time so I can work on other things.”

Charles Douglas, Director of Social

“Great list of data sources to pull from, ability to drill down into the data, segmenting, sorting, etc. Whatagraph is a great reporting software without many similar alternatives. Plus, it has great customer service that has always been helpful.”

Guy Azouri, CEO

Frequently Asked Questions

How to create a Facebook report with Whatagraph?

There are several ways to create a Facebook Pages report with Whatagraph. You can build it from scratch using the drag-and-drop editor, or you can use the pre-made Facebook report templates. Whichever you choose, you will be able to see the following data:

The number of paid and organic likes for your Page, as well as Likes vs. Dislikes.
The demographic breakdown of your audience.
Total interactions and engagements your Page received.
Your top-performing Facebook posts in rich media format.
Organic and paid Facebook video stats and more.

How much does Facebook analytics cost?

The best free Facebook analytics tool is, of course, Facebook Insights. The tool becomes available in the admin section of your company page once you get more than 30-page likes. You can find detailed insights about your audience, page, and posts performance.

However, if Facebook is just part of your social media strategy and you need software that automatically pulls performance data from several marketing channels into a single report, you can try Whatagraph. With its free 7-day trial, you’ll be able to build unlimited reports and test out the functionality. With our flexible pricing, you’ll be able to find a plan that suits your needs.

What is a good engagement rate on Facebook?

There are several ways to benchmark your Facebook engagement rates.

First, you can look at the overall average of all brand posts shared on Facebook in a specific timeframe. This will give you a rough estimate of how well the platform compares to other social media channels, although it won’t be precise when it comes to your business.

The second way is to look at the average engagement rate amongst the brands within your industry. Although still a bit vague, this will give you a better understanding of just how much engagement you can typically expect from people interested in your niche.

The third and by far, the best way would be to look at your competitors' average engagement rate. You can easily compare yourself to the competition by using the Facebook Insights Overview tab. Under Pages to Watch, you will see your Page's performance and posts with similar Pages on Facebook.

In the scenario where you’ve had your Facebook page for quite a long time and have accumulated a good chunk of performance data, you can even benchmark against yourself. Going into the Facebook Insights subsection Reach, you see benchmarks for Post Reach, Story Reach, Reactions, etc.

By clicking on the hamburger icon that is visible in the top right-hand corner of the mobile Instagram app and selecting Insights;
By clicking View Insights on an individual post or the eye icon on an individual Instagram Story;
By opening the Creator Studio tab via Facebook Business Manager.

Ready to start reporting?

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