What is a social media dashboard?
A social media dashboard is a centralized display that consolidates performance metrics from different social networks, such as Facebook, LinkedIn, and TikTok. It provides insights into engagement, follower count, and audience demographics, helping marketing agencies and in-house teams make data-driven decisions.
A social media dashboard that your clients want
Before you start building a social media performance dashboard, try to answer these questions:
- Who will be looking at the dashboard? (Social media managers, executives, data analysts...)
- What information do they need?
- What do they already know about the marketing metrics?
- Do they have experience with marketing data?
- What social media channels should you include?
The answers will help you optimize the dashboard and identify the top social media marketing metrics to track.
Flexible social media engagement dashboard software like Whatagraph allows you to customize the ready-made social media metrics dashboard template to communicate a clear message in a way your clients or stakeholders can understand.
How to make your social media dashboard even better?
A really useful social media KPI dashboard should include helpful features and data that allow your team to manage clients’ content, analyze follower growth and engagement rate, and overall make smarter choices while you execute your social media strategy. Connect more data sources: Instead of looking at multiple analytics tools, connect all your client’s social media platforms, plus Google Analytics 4 and even PPC platforms like Google Ads or Facebook Ads, to monitor the entire digital marketing strategy from one place.
5 sections to include in your social media marketing dashboard
Our social media dashboard template shows you how to easily track common social media metrics from one dashboard and analyze the data.
Consolidated social media overview
The topmost section is an executive summary, providing the overall progress and goal completion for all your social media channels. To create total goal completion and goal conversion rate widgets, use a multi-source formula that blends data from all your social media accounts. The section provides high-level metrics such as Users and Sessions sourced from Google Analytics 4.
Once you connect your Facebook page account, the data will populate the Page Impression vs. Total Page Likes graph, and the media widgets will come to life with the best social media posts for the selected period. Apart from displaying the creative for each post, the media widget can include Post Impressions, Post Reactions, or any other metric available for Facebook posts.
This section lets your social media team quickly present clients their Followers, Impressions, Engagement, and Reach on Instagram. As in every section, any of these metrics is replaceable with another, and you can even create a new metric by combining two existing ones or adding a formula, for example, impressions per day, etc. As with the Facebook section, here you can also see the top-performing content for this social media channel.
Twitter (X)
Followers, Retweets, and Impression Count is the first thing a client sees in the X section. For deeper analysis, however, the most useful is the tweet performance table, which shows the key metrics for all the tweets for the selected period, such as: Engagements, Retweets, Favorites, Impression Count and Like Count.
If you manage your client’s LinkedIn account as well, the final section of our analytics social media dashboard will give you a quick glimpse into Total Followers, Clicks, Likes, Comments, and Shares. However, to analyze this structure of followers, there’s a handy table widget that segments your clients’ followers by seniority, from Assistant to Head of Department to CEO. Another widget shows the countries that most of your followers come from.
