Latest updates from Whatagraph and the digital marketing world

Ever wanted to show combined data in your marketing reports, like total followers on different social media platforms? Here are 7 ways PPC and social media managers can use data blending in their marketing reports.

Top-of-the-line marketing performance reporting platform Whatagraph announces a partnership with TDA - an online platform that specializes in connecting companies with digital agencies.

What is OKR? A framework that originated at Intel in the late 70s and was later popularized by companies like Google, Objectives and Key Results are a way to set measurable goals and keep teams within an organization focused. We’ve been experimenting with OKRs at Whatagraph, and we’d love to share our story so far!

Although AR ads are relatively new in the digital marketing landscape, they proved their value to the advertisers who accepted the challenge of implementing them into their marketing campaigns. Learn more about what's coming to the augmented reality marketing landscape in the near future.

Almost 2 million daily active users worldwide spend about an hour a day using Facebook and its pilot apps — Messenger and Instagram. Marketers are giving more attention to Facebook engagement ads as it’s a powerful tool to skyrocket brand awareness.

One of the jobs marketing agencies have is to drive traffic to their client’s websites or certain platforms. Unfortunately, they run into issues when Google Analytics is unable to identify the source of user traffic and categorize it as direct traffic. We want to help out marketers by providing educational content about direct traffic, the factors that contribute to it, and whether or not marketing agencies should attempt to mitigate them.

In the present digital world, the fact that digital advertising is rapidly treading the path of a whirlwind of changes is not an understatement. In fact, it’s an excellent assessment.

On September 30, 2019, Google will deprecate Average Position and replace it with four new metrics. Learn how to adjust your reporting and bid management once the changes take place.

Year after year, techies and digital marketers bite their nails in anticipation of Mary Meeker’s annual Internet Trends report. Since 1995, Meeker, a well-known venture capitalist, has been sharing big-picture technology trends, and 2019 is no exception. We've compiled six highlights from this year’s Internet Trends report that every marketer should be aware of.

A story on how moving away from Excel sheets can bring new clients & keep existing ones loyal.

A story on how a freelancer social media consultant from Mississippi made hotels fall in love with their data.

Check out this roundup of the best marketing infographics. Visually engaging and easily shareable, these infographics offer insights on social media, SEO, email marketing trends, content marketing statistics, and more!

Content has come to transform the way businesses go about marketing their products today.

Influencer marketing is a great way to generate leads, sales, and engagement. What’s more, you can get quick results without burning a hole in your pocket.