A picture is worth a thousand words...

Companies rely on Google BigQuery data warehouse to store and manage their business data. Once visualized, this data helps teams focus their actions on relevant issues. With a number of online data visualization tools, users are often confused as to which tool to use for BigQuery reports.

On July 1st, 2023, Universal Analytics will stop processing hits, and whether you like it or not, you will have to get familiar with Google Analytics 4. But it’s not just about website analytics and data — there are other implications when you switch. Most notably, Looker Studio (formerly Google Data Studio) has issues loading data from Google Analytics 4. Here is why that happens and how you can overcome it.

Hero conf London, the world’s largest two-day all-PPC conference, just took off on the 18th of July. The 5th annual event offered 44 sessions, 40+ paid search experts and high-level content. There were quite a few interesting guests on the list, including three from the Whatagraph team: Liza Leikina, Mantas Malūkas and Linas Zemaitis.

In the present digital world, the fact that digital advertising is rapidly treading the path of a whirlwind of changes is not an understatement. In fact, it’s an excellent assessment.

Analyzing business data is one of the keystones of modern data-driven commerce. Through data transformation, organizations can alter the structure and format of raw data to run more efficient data analytics operations. Let’s explore the role of data transformation for digital businesses in 2023.

Whether you’re an ecommerce business owner looking for investment, or a sales and marketing leader pitching for a bigger budget, you’ll need to show evidence of recent growth and a positive return on investment.