Latest updates from Whatagraph and the digital marketing world

Ever wanted to show combined data in your marketing reports, like total followers on different social media platforms? Here are 7 ways PPC and social media managers can use data blending in their marketing reports.

Top-of-the-line marketing performance reporting platform Whatagraph announces a partnership with TDA - an online platform that specializes in connecting companies with digital agencies.

What is OKR? A framework that originated at Intel in the late 70s and was later popularized by companies like Google, Objectives and Key Results are a way to set measurable goals and keep teams within an organization focused. We’ve been experimenting with OKRs at Whatagraph, and we’d love to share our story so far!

The best way to define a sell-through rate is the percentage of inventory you managed to sell. But, let’s dig deeper and examine how we can use sell-through rates, and also find out how to determine a satisfactory sell-through rate.

Following your gut feeling is not the way to measure your company’s performance. It takes a lot more than that to run a successful business. What you need is a thorough analysis of the sales, work, and financial results, and the only way to achieve that is to track relevant KPI metrics, including operational metrics.

CPA on Facebook is an acronym for ad cost on the fastest growing ad network in the world, with over 7 million advertisers. Social media marketers must be aware of the CPA and its importance when it comes to running Facebook ads and ad campaigns.

On September 30, 2019, Google will deprecate Average Position and replace it with four new metrics. Learn how to adjust your reporting and bid management once the changes take place.

Year after year, techies and digital marketers bite their nails in anticipation of Mary Meeker’s annual Internet Trends report. Since 1995, Meeker, a well-known venture capitalist, has been sharing big-picture technology trends, and 2019 is no exception. We've compiled six highlights from this year’s Internet Trends report that every marketer should be aware of.

Did you know that now you can create Gallery Ads on Google? This is a slew of other updates were announced during the Google Marketing Live 2019 conference. In this article, we will provide new insights about the upcoming digital marketing products from Google.

A story on how a marketing agency in Ireland finally found the best tool for their reports.

A story on how an advertising agency simplified the communication process and impressed their clients with visual reports.

A story on how a creative agency in Italy found the best solution for their reports.

Check out this roundup of best marketing infographics for 2019. Visually engaging and easily shareable, these infographics offer insights on social media, SEO, email marketing trends, content marketing statistics, and more!

Infographic guide on making the most of mobile vs. desktop statistics

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