Static and dynamic reports are indisputably the best ways to present and analyze valuable business data.
Access to relevant business data is key to making important commercial decisions, no matter the sector or niche. And, using the right report tool allows you to handle it effectively.
Whatagraph provides static reports, and recently it released the new version of dynamic, real-time reports.
To help you understand the importance of static and dynamic reports, we’re going to explain them separately, and then the things that make them different. In that way, you’ll figure out what’s best for your needs.
Static reports offer an insight into data that’s relevant to a specific time period to support business decisions. They share a moment in the past, hence the name static.
These reports are usually found in prints or emails and include static data about a specific area of business.
They are generated in Word, Excel, or PowerPoint and exported into PDF or HTML format.
The static historical data presented in the report helps the user understand and assess performance as it tells a more unified, simpler, and strategically important story than looking at real-time data.
Static, historical data is useful in:
Even though these reports provide valuable information about a specific time period, there’s no way to investigate further into the insights presented on them.
In other words, static reports have a short shelf-life, so after being used, they are most often filed away and used for analyzing historical data.
One of the most common examples of static reports are daily reports. They present the statistics for a production day to help understand what has happened. So, they deal with data in the past that reveal how the process has changed and what to focus on to get better results.
Sending automatic emails with daily reports to employees or team will provide them with the right information at the right time. This, in turn, ensures they all get one version of the truth which will help them make collaborated conclusions and decisions.
Reporting on a monthly or weekly basis is another good way to use historical data. The static reports will provide employees and managers snapshots of their performance so that they can plan ahead and come up with a long-term strategy.
Real-time or dynamic reports provide access to the most up-to-date information or real-time information, allowing the user to interact with data through interactive features and other functionalities to conduct basic and advanced data analysis.
They update data 24/7 like streaming video, which means the audience can share the experience, looking at it in real-time, and influence or participate in the determination of the process outcome.
The dynamic real-time data is available online to anyone who was given permission, anytime, and anywhere. It is easily accessible, always up-to-date, and easy to share.
Most dynamic reporting software is powered by ML or machine learning capabilities, so it’s intuitive and insightful, allowing the user to use data as past and predictive resource that helps them make better decisions in real-time. In fact, many businesses can’t make a decision without dynamic reports.
Thanks to dynamic reporting dashboards’ interactive nature, they allow businesses to react more quickly to sudden problems or changes by having access to data as it unfolds. This, in turn, saves time for everyone, including users, agencies, and clients.
Now that you know what static reports and dynamic reports are, let’s discuss more about the differences between them:
Static reports are based on important business data so they offer a certain value. However, dynamic reports allow the user to squeeze every last drop of value from the data presented.
They give the user an opportunity to investigate further into the information they know and help them spot potential opportunities for their business they thought never existed. This will help them make better decisions and respond effectively to changes in their business.
Published on Apr 17, 2020
Wendy is a data-oriented marketing geek who loves to read detective fiction or try new baking recipes. She writes articles on the latest industry updates or trends.
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