While you can drill through traffic data with custom reports without any constraints, the dashboard report format is report summaries, which include a maximum of 12 boxes or widgets.
Data is highly relevant when it comes to making an informed decision, most notably within the eCommerce context.
However, it always requires a considerable amount of time to sieve through the volume of data in Google Analytics.
Two options whereby you can easily navigate critical metrics are -
Custom reports and dashboards.
Below are 8 Google Analytics Ecommerce Dashboards you can use.
This dashboard, created by Justin Cutroni, maximizes all the 12 boxes and offers both mobile and tablet ecommerce data, which you can quickly grasp.
Here are some top widgets which you can customize:
This ecommerce dashboard is created by Portent.
This dashboard is created by ResponseTap.
This quick-to-grasp eCommerce dashboard deals with transaction metrics.
Notable ones are 'Transactions by the Day of Week Name' Bar charts, which showcase transactions by weekdays as well as the 'Transactions by hour' widget, which depicts transaction details by each hour of the day.
You can utilize this dashboard to apportion more live chat assets over active periods generated by this report.
SEO dashboard is handy with the departure of keyword data. It shows keyword data for 5-10% of organic traffic.
It is a dashboard you need to have in your arsenal as it showcases:
This dashboard is created by Paolo Margari.
This dashboard offers a clearer insight into the performance of your social media campaign strategy and its impact on your business. The vital reports in this dashboard are new visitors acquired from social media channels.
Email marketing is highly essential in business planning and strategy. You need it to boost your sales most effectively.
You can utilize the Blast Analytics Dashboard to generate critical insights relating to traffic coming to your store. It also provides critical data points about email marketing procedures.
This dashboard provides reports relating to:
This dashboard offers on device-specific vital metrics. However, its focus is on generating engagement metrics relating to tablet, desktop, and mobile devices instead of transactional data.
It is an easy and fast way to know how site visitors engage content on your website from the standpoint of a device.
It covers these metrics:
The primary aim of this dashboard is to offer all you need to perform analysis for traffic growth and also to enhance loyalty and engagement on your website.
Dashboards are an efficient means of deriving optimal value from Google Analytics to bolster your eCommerce business.
Having these customized Google Analytics eCommerce dashboards at your beck and call handles tedious data sourcing and organization endeavors.
This will ensure you channel your efforts on other important things such as critical metrics that improve your eCommerce business' bottom line.
Published on Apr 05, 2020
WRITTEN BYGintaras Baltusevičius
Gintaras is an experienced marketing professional who is always eager to explore the most up-to-date issues in data marketing. He is always in search of new and unexplored angles to share with his readers.
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