Google Analytics is the most popular tool to track the data of your website. It helps you measure and monitor the performance of your site and make improvements.
Now with Google Analytics heat map, it comes with an even easier way to understand all that data. It is visual and not only tells you which pages your users are interacting with the most but also shows the areas where they are spending most of their time and clicking.
Google Analytics heat mapping can help you place the necessary information at the exact place most of your users are interested in.
Google now has released Heatmap that you can create using Google Analytics data through a chrome extension called page analytics. Heat maps are the visual representation of the individual values on a metric.
A heatmap gives you a graphical representation of your site data. It allows you to see how people engage with your website, such as what links they click on, which section of your page they are most interested in. It is essential to understand your users' behavior and use it to your advantage if you want an engaged audience and a higher conversation rate.
Google analytics heat map is easy to set up and easier to use. Set it up in three simple steps, and if you already have a google analytics account, skip the first part.
Your Heatmap shows the most clicked linked percentage. For the more visually appealing representation of your data, you can click show colors. Your data percentage will change to the various shades of different colors, such as the most visited in red and least clicked links in blue.
You can also build a heatmap if you want to go a little further and create your in-depth google analytics heatmap that you can monitor by the hours.
You may want to create a custom report according to your specific needs to get the most benefits out of your heat map.
Remember, a heat map works best with a large amount of data; for instance, a higher percentage of page views and session duration is better when you use a heat map. It is not reliable to use with small data.
In case you want to analyze your data more deeply, try our Google Analytics reporting tool.
Google analytics provide in-depth data on your website, but heat maps give a more visual overview of how users interact with your webpage. There are different types of heat maps available, but if you use google analytics, then it's the best and most convenient to use the Google Analytics heat mapping.
Click maps show you where users are clicking the most on your page. It uses colors to distinguish between data, such as the blue color indicate the fewer click while the red color means the more clicked segments of the page. This is a quick and easy way to know which contents are more engaging and where you need to improve on your page to attract your users.
There are many ways you can make your page more appealing, such as you may need to change the designs of your website if some elements of it are causing users to ignore it.
Moreover, when you know which section of your page engages your users the most, you can focus on that section and place your most relevant information there for users to notice. Likewise, you can see the links users are most interested in and going to a great length to reach and make these links more easily accessible.
Google analytics heat map helps you visualize your data and make it easier to monitor the performance of your site. Furthermore, it gives you a more in-depth insight into your users’ behavior that, in return, allows you to improve to attract your targeted audience.
Published on Jan 26, 2021
Wendy is a data-oriented marketing geek who loves to read detective fiction or try new baking recipes. She writes articles on the latest industry updates or trends.
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