Social Media Report Template for Marketing Agencies
A robust social media report template to monitor the overall progress of your clients' overall social media marketing campaigns and evaluate their effectiveness for each client. Get all social media KPIs, top-performing posts, and channels on one page for clear social media performance takeaways.
What is a social media report template?
A social media report template is a business document outlining the key metrics related to your or your client's social media performance. It is a pre-made report that contains all the right metrics and social media data so you can create a complete report in a matter of minutes. Just connect the social media accounts, choose this template, and watch as the report is populated in front of your eyes.
The ideal social media report template for social media marketing campaigns
Monitor all vital KPIs & metrics in a single report
Try Whatagraph and get your vital KPIs & metrics in a single report. Our reporting tool pulls data from multiple social media platforms, aggregates it, and presents it in an easy-to-understand way. Analyze and compare Instagram Ads with Facebook Ads or any other social networks. Find out which channels bring the best results in just a few clicks.
Create insightful social media reports using our pre-made templates
A social media report template that covers all the critical metrics and presents valuable insights for your clients. Connect the channels you want to analyze and pull data from. Find out what type of content performs the best and optimize social media strategies for your clients’ accounts. Blend the existing and create new metrics using simple custom formulas. Effortlessly bring cross-channel data into a unified view.
Track social media analytics & paid campaign performance
Launched ads on multiple platforms? Our report will save you the hassle of reporting them separately. Connect your channels to Whatagraph, and visualize the key performance indicators from all your platforms in a single report. Get an overview of each ad campaign’s conversion rate and quickly learn which ad copy, visual, and CTA generate the most leads. Share the reports with your clients or stakeholders via automated email cadence or live links for on-demand access.
Social Media Report Template Examples
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FAQs
All your questions answered. And if you can’t find it here, chat to our friendly team.
How often should you report on social media?
It depends on your client’s goals and industry. However, a rule of thumb is to create at least a quarterly report or even a monthly report if there are significant changes or events in the client’s market.
What makes Whatagraph a good social media reporting tool?
Several features make Whatagraph a good social media reporting tool:
1. All-in-one marketing data platform — you don’t need any other tool to connect your social media channels, visualize the data, and share the reports. Everything takes place within one user-friendly environment.
2. Native integrations for the most popular social media and 40+ other marketing platforms
3. Effortless cross-channel insights from multiple social media platforms, including paid social ads. Compare Instagram analytics data with Facebook insights in a multi-source table or a custom formula graph.
4. Custom metrics and data blending.
5. Save any widget or report you create as a template.
6. Quick report sharing with automated emails or live links.
7. Export your social media data to Google BigQuery for safekeeping and historical analysis
How to choose a social media analytics template?
First of all, you should choose a social media analytics template that provides the most value to your marketing strategy.
The template should allow your marketing team to create reports specific to your needs depending on your goals and aims of social media campaigns.
In this day and age, a template should let you connect your social media accounts and fill in data automatically.
Yes, you can download free social media report templates created in Excel, PowerPoint, or Google Slides, but that means adding data manually every time you need to report, not to mention the possibility of errors.
On the other hand, with Whatagraph’s social media templates, you only need to connect sources once, and data is automatically updated every time you create a report.
Here is a list of the most common and popular Whatagraph templates to consider:
- Cross-channel Social Media Analytics Report,
- Facebook Analytics Report Template,
- YouTube Report Template,
- Monthly Social Media Report.
What should a social media marketing report include?
A social media report should allow marketing agencies to assess and track their social strategy and initiatives. It should present key metrics and highlight the areas that need improvement.
Ultimately, it should reveal more data about your clients’ paid channels, demographics, the progress of paid ads, and conversion rates.
Depending on what you agree with your clients, there are key components of the social media report that you should consider to show your digital marketing efforts:
Goal widget: To always stay on track with your performance and see how you are reaching your goals, such as your number of posts in a specific timeframe;
Social media metrics: the number of followers, click-through rate, bounce rate, referrals, follower growth rate, engagement rate, influencer results, new followers, etc.
Notes: Add a couple of sentences to the report explaining any performance spikes or drops;
Tables, graphs, charts: To easily spot customer behavior and immediately learn about current trends.
It’s good to be loved! Our clients are not shy about expressing it.
I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.
Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.
The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.
We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!
We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.
The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.
Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.
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