Cross-Channel Analytics Report Template

Use this report template to show your marketing performance across different channels. From social to email, SEO and PPC, you can show all your marketing strategy results in one place. Show your customer data with attractive visuals in Whatagraph.

Whatagraph - The Ultimate Cross-channel Analytics Report
You are in good company with 1,000+ marketing agencies and in-house teams worldwide
Ogilvy logo
n365 logo
House dentsu logo
upstick logo
thrive logo
Power digital logo
havas logo
mc cann logo

Use a pre-built cross channel report template

Stay up-to-date with acquisition overview

Find out which marketing channel drives the best results instead of looking at platforms in isolation. Use automation to discover your top-performing channels for acquisition by comparing the results in one report. Make your marketing teams data driven and support them with the attribution data they need for true omnichannel marketing reporting.

SVG image
 cross channel report template to track kpis

Keep close track of your website

Watch all of your most important website metrics in a cross-channel analytics report. Bounce rate, sessions, conversion rate, demographics, messaging - everything you need to keep a pulse on your customer engagement and customer journey.

SVG image
 cross channel report template to track kpis

Review performance by channel

Examine and optimize the performance of individual channels without digging into detailed reports for each channel like SEO, PPC, ecommerce or social. Highlight just the most important KPIs you need for key stakeholders in a multi-channel marketing report.

SVG image
 cross channel report template to track kpis

How to Create a Cross-channel Analytics Report?

1. Sign up for your free account

All it takes is a few bits of information and you’re ready to create reports in under 10 minutes. No credit card info is needed!

2. Connect your data sources

Add the data sources you want to use in your clients’ marketing reports. We have 45+ available to choose from.

3. Choose a report template

Select a template that best shows the work you do for your clients. With a few clicks, your template becomes a fully finished client report!

All reporting features your agency needs

50+ data sources

Create a true cross-channel digital marketing dashboard in Whatagraph. Over 50 integrations for your cross-channel marketing campaigns.

Cross-channel reports

Combining cross-channel data is intuitive and takes a few clicks. Create a single client report for all channels instead of one report for each.

Full report automation

Schedule your reports at desired intervals or share a live link to a report so your clients can check for updates at any moment.

White-label reports

Customize colors and logos in each report to align it with your agency’s or clients’ branding and style.

It’s good to be loved! Our clients are not shy about expressing it.

I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach.

Mindaugas S., Marketing Consultant Capterra logo for Whatagraph review

Capterra verified review by

Mindaugas S., Marketing Consultant

Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

Nico T., Media Planner Capterra logo for Whatagraph review

Capterra verified review by

Nico T., Media Planner

The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed. It is very easy to use, has a lot of integration, and let get started very fast.

Rasmus Bernt K., External Senior Management Consultant Capterra logo for Whatagraph review

Capterra verified review by

Rasmus Bernt K., External Senior Management Consultant

We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

Stephanie S., Digital Director Capterra logo for Whatagraph review

Capterra verified review by

Stephanie S., Digital Director

We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.

John S., SEO Strategist Capterra logo for Whatagraph review

Capterra verified review by

John S., SEO Strategist

The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.

Erman E., Marketing Specialist Capterra logo for Whatagraph review

Capterra verified review by

Erman E., Marketing Specialist

Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.

Brent N., Director of Operations Capterra logo for Whatagraph review

Capterra verified review by

Brent N., Director of Operations

Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. I especially like the automated report function, so I don't have to check on the same thing repeatedly.

Orsolya S., Online Marketing Manager Capterra logo for Whatagraph review

Capterra verified review by

Orsolya S., Online Marketing Manager


All your questions answered. And if you can’t find it here, chat to our friendly team.

How do you create a cross-channel marketing report?

All you need to do is create a Whatagraph account. Once you’re in, grab a cross-channel report template. Connect your different accounts (we have 40+ data sources) and watch as the report populates in front of your eyes in real-time with graphs, bar charts and more.

What are cross-channel marketing examples?

Any mix of marketing channels with different touchpoints can make up a cross-channel marketing report. For example, you can combine email marketing, SEO, PPC, content marketing, web analytics, social media and literally any other digital marketing channel that comes to mind.

What are the benefits of cross-channel marketing?

The biggest benefit is showing all of your marketing efforts in one place. No matter what marketing platform they’re on, just plug your results in one report and you can get an overview of your target audience, your buyer’s journey and all your aggregate data in one place. It’s also a superb way to upsell your clients since they can see all their marketing analytics data and marketing ROI in one report.

Need more help with getting started?

An image of the Whatagraph dashboard, with a custom reporting template

We can set up your report campaign for you!

If you need help with setting up Whatagraph - our team can create your campaign reports!

Ready for insights?

It's time to focus your time on the tasks that really matter, and let us worry about your marketing analytics. Start your free 7-day trial.

  • Free for 7 days
  • No credit card required
  • Live chat support
  • Cancel anytime
Start Reporting For Free

No credit card required

Cross channel reporting template with Whatagraph