PPC Report Template for All Marketing Agencies | Whatagraph

PPC Report Template for Digital Marketing Agencies

Modern and high-level PPC report template to meet your and your client’s reporting needs. Show a high-level report from platforms such as Google Ads, Bing ads, Instagram ads and more. Gather relevant metrics in one place, such as CPC, conversions, and click-through rates. Create engaging PPC reports for your clients in Whatagraph in minutes instead of hours and deliver them automatically.

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PPC report template

Over 15,000 agencies and brands worldwide get their marketing performance analyzed with Whatagraph!

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What Is a PPC Report?

A PPC report is a tool marketing agencies use to showcase and analyze their PPC campaign results. It’s an effective way to present your clients with key PPC metrics and KPIs from different data sources. With Whatagraph’s comprehensive PPC report template, report multiple channels, compare their performance and highlight the key info for your clients. 

Use Whatagraph’s Comprehensive PPC Report Template and Track All Paid Media Campaigns in a Single Report

All your PPC KPIs in a Single Report

Improve your PPC strategy by having access to accurate, automatically pulled data. Track and analyze clicks, CTR and CPC. Learn about customer behavior and their demographics. With Whatagraph, you can identify which ads generate the most clicks and conversions, across different platforms. Show your most important KPIs in one place.

PPC KPIs in a single chart.

Easily Monitor All Your Paid Campaign Results

Curious to know how your PPC ads are performing on Facebook and Google? Try Whatagraph and analyze any and all paid campaign channels. Highlight your campaign results in a PPC report to quickly identify ad effectiveness. Measure real-time and historical performance data to recognize key trends and customer behaviour patterns.

Paid campaign result monitoring in Whatagraph.

Create an Automated PPC Report

Daily, weekly, biweekly, monthly, yearly… these are all the time frequencies you can report on without lifting a finger! Set up a perfect automated client PPC report once and forget about it. One great feature - the report is interactive. Your client can just change the date in the report and get the data they need immediately!

Automated PPC report feature in Whatagraph.

PPC Report Template Examples

View all report templates

No credit card required

Google Ads Report Template
Keep your essential Google Ads KPIs and performance metrics in one place and get an in-depth analysis of your ads and ad campaigns.
View template
Facebook Ads Report Template
Keep an eye on your clients' CTR, CPC and many other critical Facebook ads metrics with our detailed Facebook ads report template.
View template
Instagram Report Template
Get all of your key Instagram metrics and KPIs in one place so your clients can get a clear view of their Instagram marketing performance.
View template
Linkedin Ads Report Template
Grab this report template to show your most important LinkedIn ads KPIs. Quickly and easily find out how your campaigns are performing.
View template

An All-in-One PPC Report Template for All Your Paid Marketing Data

Use Whatagraph to collate and share your PPC campaign results. No more copying and pasting marketing data. Creating a stunning PPC report will take you just minutes.

All reporting features your agency needs

40+ integrations
We integrate with more than 40 marketing platforms, such as Google Analytics, Ahrefs, SEMRush, Facebook, MailChimp, Klaviyo, and many others.
Cross-channel reports
SEO, SEM, social media, performance marketing, email marketing - create a singular client report for all channels instead of one report for each.
Full report automation
Start from a report template, add your sources and you can create a report in under 10 minutes. You can automate the delivery too - and send reports automatically at your desired intervals.
White-label reports
Make your reports align with your agency branding and style. Customize each report with your agency logo, colors and branding and every detail you need to make your report truly your own.
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FAQs

All your questions answered. And if you can’t find it here, chat to our friendly team.

How do I create a PPC report with Whatagraph?
In three super quick and easy steps:
1: Create Whatagraph account 
No credit card is needed, and you can try it for free for 7 days! It will take you less than 5 minutes to do so.
2: Connect your client’s tools 
Are they promoting their business on Instagram and Google? No problem. Aggregate data from both into a single page.
3: Customize and automate the PPC report

Now you can play around with our features. First, alter the report as needed (change colours, fonts, domains and logos). Then, automate the report to be sent out on needed time frequencies. 
What should be included in a PPC report?
Depending on the metrics and KPIs you agreed to track with your client, here is the list of the most common ones you should consider, including:

  • Goal widget. To always stay on track with your performance and see how you are reaching your goals;
  • Key metrics. Cost, impression, conversions, keyword performance, clicks, CPC;
  • Notes. Add a couple of sentences to the report explaining any performance spikes or drops;
  • Tables, graphs, charts. To easily spot customer behaviour and immediately learn about current trends.
What is PPC campaign reporting?
It’s a process of pulling accurate data from channels where you run PPC campaigns and then analyzing it to improve the overall PPC strategy. 

Need more help with getting started?

getting-started

We can set up your report campaign for you!

If you need help with setting up Whatagraph - our team can create your campaign reports!
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Ashley S, Social Media & Content Co-ordinator

We have found it provides our clients quick reports that they can analyze and ingest easily. It cuts down on our explanations and walkthroughs with clients. Overall, it has been a tremendous time-saver, along with exceeding our clients’ expectations with reporting.

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Jasper C, Social Ads Specialist

Whatagraph is exactly what we were looking for in order to collect and organize data from multiple accounts (clients) with multiple data sources. It is the perfect tool to analyze data, to change the strategy, and also to create reports clients will understand.

thiago

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Thiago A, Digital Marketer

Whatagraph does not require someone to be “techy” to use the software. The learning curve is so minute, and when you do have issues- the support team will help you in a kind and efficient manner.

liam

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Liam R, Digital Marketing Campaign Manager

You just need a few hours of clicking and trying things to understand it. I like the interface, the way you makeup formulas and edit them, I like that you can build your own widgets.

mich

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Mich C, Digital Leader

What really makes Whatagraph shine is the way it breakdown data to your clients. Most of our clients want to see their metrics, but they don't really want to take the time to learn all about understanding them.

daniel

G2.com verified review by

Daniel W, General Manager

We're able to streamline our social media marketing into a report that has proper metrics that clients can understand. We're literally able to select from social media platforms to ads, to stories etc. You name it.

andrea

G2.com verified review by

Andrea R, Marketing Executive

This is exactly what I was looking for when I set out to find a better way of collating and sharing our social media analytics with internal stakeholders. Goodbye spreadsheets and the tedious task of copying + pasting analytics from each social media account!

ashley

G2.com verified review by

Ashley S, Social Media & Content Co-ordinator

We have found it provides our clients quick reports that they can analyze and ingest easily. It cuts down on our explanations and walkthroughs with clients. Overall, it has been a tremendous time-saver, along with exceeding our clients’ expectations with reporting.

kyle

G2.com verified review by

Kyle R, Digital Marketing Specialist

The SUPPORT. Whatagraph has THE BEST support team, ultra-responsive, ultra-helpful. They clear your roadblocks, update their platform to suit your needs, implement awesome new features (on user suggestion and on the back of their own ambition). AWESOME.

jasper

G2.com verified review by

Jasper C, Social Ads Specialist

Whatagraph is exactly what we were looking for in order to collect and organize data from multiple accounts (clients) with multiple data sources. It is the perfect tool to analyze data, to change the strategy, and also to create reports clients will understand.

thiago

G2.com verified review by

Thiago A, Digital Marketer

Whatagraph does not require someone to be “techy” to use the software. The learning curve is so minute, and when you do have issues- the support team will help you in a kind and efficient manner.

liam

G2.com verified review by

Liam R, Digital Marketing Campaign Manager

You just need a few hours of clicking and trying things to understand it. I like the interface, the way you makeup formulas and edit them, I like that you can build your own widgets.

mich

G2.com verified review by

Mich C, Digital Leader

What really makes Whatagraph shine is the way it breakdown data to your clients. Most of our clients want to see their metrics, but they don't really want to take the time to learn all about understanding them.

daniel

G2.com verified review by

Daniel W, General Manager

We're able to streamline our social media marketing into a report that has proper metrics that clients can understand. We're literally able to select from social media platforms to ads, to stories etc. You name it.

andrea

G2.com verified review by

Andrea R, Marketing Executive

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