Marketing analytics & reporting

34 Best Digital Marketing Software for 2024

Are you searching for digital marketing software? There are over 7000 of them you can consider. But how do you find out the best digital marketing software when you have over 7000 tools you can use?

Whatagraph marketing reporting tool
Mile Zivkovic

Mar 20 2020 9 min read

 Best Digital Marketing Software

Table of Contents

  • What is Digital Marketing Software?
  • Reporting Tools
  • 1. Whatagraph
  • 2. Google Analytics
  • SEM Tools
  • 3. Ahrefs
  • 4. Keywords Everywhere
  • 5. KWFinder
  • 6. SEMrush
  • 7. Moz
  • 8. Netpeak Spider
  • Project Management Tools
  • 9. Basecamp
  • 10. Jira
  • 11. PandaDoc
  • 12. Samepage
  • 13. Asana
  • Email Marketing Tools
  • 14. Calendly
  • 15. Right Inbox
  • 16. Seventh Sense
  • 17. Respona
  • 18. WiseStamp Email Signature Manager
  • 19. Pabbly Connect
  • Content Marketing Tools
  • 20. Visme
  • 21. Beacon
  • 22. Contentools
  • 23. Drip
  • 24. Grammarly
  • 25. SEObility
  • 26. SE ranking
  • Extra Helpers
  • 27. Fotor
  • 28. Drift
  • 29. Leadfeeder
  • 30. Loom
  • 31. Aiva
  • 32. BuzzStream
  • 33. JotForm
  • 34.

What is Digital Marketing Software?

Digital marketing software is a set of solutions and tools that assist marketing agencies and in-house marketing teams in various aspects of their everyday work.

Those tools can be divided into 5 categories:

  • Reporting;
  • SEM;
  • Project management;
  • Email marketing;
  • Content marketing.

These categories have in common that they enable agencies and in-house marketers to improve their marketing efforts. We'll go over how they do it in more detail below ↓

40 data sourcesReporting Tools

Reporting tools are solutions for marketing agencies and in-house marketers that allow measuring, visually displaying, and reporting on the performance of their marketing campaigns and efforts. These tools provide huge volumes of data in an easy-to-understand format for easy ad, copy, campaign, and strategy optimization.

Reporting tools usually have data reporting, report templates, automation, cross-channel reporting and white-label features. Here you’ll find free reporting tools, automated tools and tools for agency reporting.

1. Whatagraph

Whatagraph is one of the best marketing automation software for agencies with many clients who want access to clear and simple marketing analytics. It provides accurate real-time and historical data that is helpful for marketers when creating digital marketing strategies.

Whatagraph has many integrations with other tools:

  • Instagram;
  • Facebook Ads;
  • Google Analytics 4;
  • Google Ads;
  • CallRail.

And many others. Simple integrations help to extract necessary information from different sources and represent it in a single visual report.

Top Features

Whatagraph builds cross-channel reports and reports allowing agencies to compare social media platforms’ to each other or other marketing channels.

It’s also a popular marketing reporting software because of its automation feature. You can easily set the report to be sent out to multiple recipients regularly.

You can easily customize each dashboard and report by using the drag-and-drop feature, removing logos, and changing domains. Other features include:

  • 40+ integrations;
  • A gallery with 95+ pre-built ready-to-go templates;
  • White-label;
  • Helps with performance marketing reporting;
  • 24/5 customer support and a dedicated account manager;
  • Automation;
  • Client reporting software;
  • You can download it as a desktop app and use it as a native app.


Whatagraph offers three pricing packages that are customizable and flexible to meet the needs of any user.

There are currently three tiers:

  • Professional ($199)
  • Premium ($299)
  • Custom

Whatagraph is available on an annual basis with a 30-day money-back guarantee.

How about you try Whatagraph for 7 days for free?

Book a personalized walkthrough to learn more about its features or request a free trial today.

2. Google Analytics

Google Analytics is the best digital marketing software to manage your web analytics requirements.

Your site remains your best marketing infrastructure. And GA is the best tool to track your performance - from the first traffic origin to the last conversion. Without Google Analytics, you can't find a proficient digital marketing professional working efficiently.

Google Analytics introduces indispensable additional data compared with other tools. You can determine what pages are not converting, discover issues, and which page is bringing the best traffic.

Google Analytics offers you a clear insight into the performance of your different channels. If you want to know to create and run a practical A/B test or understand the origin of the traffic to your sites, you cannot joke with Google Analytics.

Top Features

Allows marketers to segment the audience on multiple criteria and identify the impact of any page on the desired metric.

Google Analytics reports are customizable and provide an opportunity to customize channel grouping. Other features include:

  • Event tracking;
  • Notifications of changes in metrics;
  • Site speed report;
  • Site search tracking;
  • Behavior flow.


Google Analytics 360, also known as Google Analytics premium, costs $150,000 annually.

They also have a free version under the Standard plan.

Today, we’ll show you our selection of the very best digital marketing software, sorted according to use cases and listed with their top features. But before that, let's discuss an important matter.

SEM Tools

SEM tools are marketing agency solutions that include a keyword research feature, whether for organic or paid traffic. They are extremely important in search engine optimization, optimizing blog content, landing pages, or digital marketing campaigns.

Note: SEM tools differ from SEO tools in that SEO focuses on improving organic search engine rankings, whereas SEM focuses on increasing paid search engine results. Nonetheless, both are beneficial for site owners to boost website visibility and increase rankings.

3. Ahrefs

Ahrefs is the best digital marketing software to navigate your SEO metrics.

Ahrefs possesses a helpful and rich set traffic reports, domain-based links, and keywords to streamline your content marketing and SEO efforts. You can research top-notch content for blog posts using Ahrefs, among many other things. It is highly useful to perform competitive analysis and track your competitors' activities.

Ahrefs' SEO audits help detect issues with your site, both technical and in terms of your content.

Top Features

Ahrefs is the only keyword research tool on the market providing additional KPIs. One of the most beneficial KPIs is the ‘estimated number of clicks on search results’. This is useful when determining if a keyword is worthwhile to target.

They also conveniently provide total search traffic estimations for the top 10 ranking pages. This is beneficial when examining how each page ranks for multiple keywords.

Ahrefs is an all-in-one tool for your client's website SEO. They cover everything you need, from your site's technical performance to backlinks and keywords. Not only that, but they emphasize community education. If you want to start your SEO career or improve the SEO of your website, Ahrefs is the only tool you need. Other features include:

  • Allows agencies to do keyword research for 10 search engines;
  • Provides backlink growth graph with daily granularity;
  • Allows agencies and SEO specialists to see click distributions for individual keywords;
  • Provides full SERP history.


  • First off, they do not provide a free trial of the tool.
  • Yet, you can get all the features mentioned above from $99 with a Lite plan.
  • You can also choose monthly - Standard $199; Advanced $399; and Enterprise $999 plans.

4. Keywords Everywhere

If you continuously run SEO campaigns, this tool is indispensable.

Typically, you go through the process of identifying the volumes of keywords and LSI keywords and check the historical costs of each click. That's not quite easy, if you agree.

If you require a significant volume of data on your target keywords, you must access the dashboard to find the details and then export them to Excel spreadsheets. With Keywords Everywhere, the process is streamlined. You only need a browser extension to check for LSI keywords, CPC data, and volume directly in your search results. That way, you have three steps reduced to just one.

Top Features

Keywords Everywhere works as an add-on for Firefox and Chrome. This feature allows agencies to adjust their marketing activities and PPC campaigns by providing real-time data on the keyword’s CPC.

This SEM tool gives marketers a chance to get inspired as it provides lists of keywords related to your client’s business that are currently getting the most attraction. Other features include:

  • Allows agencies to save all keywords on a specific page for future research;
  • Provides 16 APIs;
  • Offers country segmentation;
  • It allows you to add keywords together and see their volume metrics.


Keywords Everywhere provide a free version.

They also offer 6 different monthly plans:

  • $10;
  • $50;
  • $100;
  • $200;
  • $500;
  • $1000.

5. KWFinder

KWFinder is another tool your agency can use to search for organic keywords. It's a simple, powerful, and user-friendly keyword research tool.

A notable feature is that of the proprietary keyword difficulty parameter or metric.

This metric provides insight into the level of difficulty in ranking a keyword on the Google search results page. It examines the link profile and other sites on the first page. A lot of studies have confirmed the accuracy of this tool and the metrics they provide.

It also includes a search for semantic keywords (like question keywords and autocomplete), browser extension, and a lot of relevant content that you can easily understand.

Top Features

Because KWFinder is a search marketing keyword research tool, it satisfies the demand for keyword expansion by generating more keywords to rank a site for.

KWFinder provides data on historical data, search volume, keyword rankings, etc.

It also allows access to .XML files containing keyword and longtail keyword rankings and CPC values.

Lastly, it’s worth knowing that KWFinder is a tool where you can manually create and filter lists of keywords according to their historical and real-time search volume. Not only that but the tool estimates CPC in paid search. Other features include:

  • Integrates with Mangools tools like SiteProfiler, SERPWatcher or SERPcheker;
  • Allows you to explore competitors’ keyword positions;
  • Bulk keyword upload and review.

KWFinder offers 3 monthly packages:

  • Basic - €49;
  • Premium - €69;
  • Agency - €129.

6. SEMrush

SEMrush is the best digital marketing software to optimize your content for search engines.

It has an incredible toolset for content marketing. It also covers the bases of SEO, just like Moz.

SEMrush streamlines your content marketing process beginning with topic research, competition research, and keyword research. You can outline and gain insights while writing thanks to the Writing Assistant. It also provides on-page tips and link opportunities after launch.

Top Features

SEMRush provides in-depth keyword analysis. Marketers can, for example, get data on the frequency of people typing your keywords on search engines.

SEMRush works as an unfolder of secrets by providing detailed data of clients’ competitor websites like paid keywords, backlinks, positions, indexed pages, display banners, etc. Other features include:

  • On-page SEO analysis;
  • Keyword tracking;
  • SEO audits;
  • SERP position tracking.


SEMRush offers a free account with limited features but still allows you to track 10 keywords and manage 1 project.

They also offer 3 plans:

  • Pro - $119.95;
  • Guru - $229.95;
  • Business - $449.95.

7. Moz

Moz is the best digital marketing software for performing SEO analysis.

Moz offers better keyword targeting. You can research potential keywords in its keyword explorer and also track progress. The campaign monitors domain authority, rankings, and search visibility and offers insights on optimization.

Top Features

Moz gives access to site tracking, link building and keyword performance.

It offers a research tool to analyze competitor sites. Not only that, but the same tool can be used for link-building outreach.

Moz is an online marketing solution that has a resource basket where marketers can learn more about inbound marketing, lead generation, customer journey and how to attract new customers. Other features include:

  • Backlink analysis;
  • Rank tracking;
  • Site audits;
  • Keyword research.

Moz has 4 monthly pricing editions:

  • Standard: $99;
  • Medium: $179;
  • Large: $299;
  • Premium: $599.

8. Netpeak Spider

Netpeak Spider is the best digital marketing software to boost your website ranking and spy on your competitors.

Netpeak Spider analyzes the technical optimization of websites and prepares an intuitive and simple dashboard based on crawling results. You can detect broken links or images, content duplications, errors in robots.txt or redirects, and so on. Fixing the issues boosts your website traffic and overall performance and ultimately, generates more leads.

Netpeak Spider allows the use of up to 100 conditions and four types of search (contains, Regexp, XPath, CSS). You can scrape halflings, emails, and phone numbers and analyze competitors’ content strategy or research data for your blog posts.

Top Features

NetSpeak spots issues regarding your client’s website optimization and examines internal [outgoing and incoming] links.

It also has a useful overview panel for SEO audit that checks around 100 on-page SEO parameters. Other features include:

  • Data segmentation;
  • Integrated with Google Analytics and Yandex.Metrica;
  • Site scraping and web data extraction;
  • Multi-domain crawling.

NetSpeak has 3-month, 1-year, and 3-year plans. Each plan’s monthly prices differ accordingly:

  • Lite: $26/$20.80/$18.20;
  • Pro: $39/$31.20/$27.30;
  • Business: not available/$55.20/$48.30

40+ data

Project Management Tools

Project management tools are solutions for marketing teams that want to track their projects' progress and workflow easily. They usually have planning and collaboration. documentation and evaluation features. Here are some of the greatest ones in the market.

9. Basecamp

Basecamp is a top-notch collaboration and project management software.

It is designed as an easy-to-use but powerful tool for project management. Basecamp is perfect for agencies.

It has chat rooms called the 'campfire', and you can save files and set milestones, making it more dynamic than Slack in terms of overall file management and storage. Clients can also upload files to a particular project.

Top Features

Basecamp provides a message board to post announcements, pitch ideas, discuss updates and receive feedback.

It allows you to schedule important dates on a shared schedule and subscribes to events in channels like Google, iCal, or Outlook. Other features include:

  • Sharable docs, files, images, and spreadsheets;
  • Real-time group chat;
  • Automatic check-ins for recurring questions;
  • File storage


  • Personal: free;
  • Business plan: $99/month flat.

10. Jira

Jira is the best digital marketing tool for agile project management.

You can use it to coordinate agile project management for internal and client marketing projects. The software can help you simplify complex projects into minute elements. That way, you can assign team members those tasks with a deadline.

You can establish a plan weekly on Jira whereby everyone is clear of what they need to do and then review the plan at the end of the week. This makes it easy to make improvements where needed.

Project management is essential for marketing agencies. They run different projects, and with Jira, they can track the status of each task and project. Jira provides full transparency into peers' activities. Anyone can assess workloads, capacity, project performance, and overall productivity.

Setting up Jira as a beginner and getting used to it is a bit hard. You can also consider beginner-friendly and easy-to-set-up platforms like Jira such as SmartTask or Plaky to manage your marketing projects.

Top Features

Jira provides planning, tracking, and supporting tools like Jira Software, Jira Work Management, or Jira Service Management.

You can also access collaboration tools such as Confluence or Trello or security tools like Atlassian. Other features include:

  • Scrum boards;
  • Roadmaps;
  • Reports and dashboards of the projects;
  • Backlog;
  • Agile reporting.


  • Standard - $75 a month;
  • Premium - $145 a month;
  • Enterprise - Custom.

11. PandaDoc

PandaDoc is the best digital marketing software to create and track proposals quickly. It is one tool that enables agencies to support existing clients, plan, share, and secure authentication for sprint plans. But there are also plenty of other good Pandadoc alternatives you can check out.

Top Features

PandaDoc allows you to create and oversee the entire work process of all your sales files, from proposals to contracts, while also gaining awareness and deep insight from customer engagement your documents receive. Other features include:

  • Mobile app;
  • Activity tracking and notifications;
  • Legally binding eSignatures;
  • Custom templates.


  • Essentials - $19 a month;
  • Business - $49 a month;
  • Enterprise - Custom.

12. Samepage

This software is highly effective in tracking projects in a team.

Many agencies use tools like Timefox, Asana, Teamwork, and others. Some of them may not have a particular component relevant to your goal. So, you start changing tools until you find the right one.

Samepage organizes your entire projects. It provides a clear view of relevant projects and enables you to organize them the way you want. It's also a great platform to synergize with other team members.

You can set up repeating tasks for every member, store meetings and notes, or create new templates for future activities. You can also review your project statuses.

Top Features:

  • Task scheduling;
  • Collaboration management;
  • File synchronization;
  • Instant messaging;
  • User access controls;
  • Video conferencing;
  • Document management;
  • Multi-platform.


  • Standard - $7.50 a month;
  • Pro - $9 a month.

13. Asana

Asana is a collaborative management system for your workflow. Its visual emphasis is designed to help you streamline and de-silo goals and data between your teams.

You can visualize projects you need to finish, devise deadlines, and set priorities for your tasks. You can assign tasks to all team members and de-silo data between teams.

Top Features:

  • Cross-index your tasks;
  • Create private teams;
  • Use the desktop app;
  • Add custom fields;
  • Use the advanced search;
  • Colour-code assignments;
  • Set up recurring tasks;
  • Copy tasks;
  • Turn emails into tasks.


  • Basic - free;
  • Premium - €13.49 billed monthly;
  • Business - €30.49 billed monthly;
  • Enterprise - Custom.

cross-channel reports

Email Marketing Tools

Email marketing tools are solutions for marketing agencies and in-house marketers that allow delivery, optimisation and create email marketing campaigns easily. These tools usually have email building, sending email, measuring email metrics, and generating email reports features. Here are some of the greatest ones in the market.

14. Calendly

Calendly is our best digital marketing software to simplify appointment books by prospects.

A lot of agencies still send emails back and forth with their prospects. Calendly can save you several hours by finding a suitable time or day that suits calls, sales, podcast interviews, and other forms of mobile meetings.

Top Features:

  • Enhanced privacy and controls;
  • Team scheduling;
  • Open API;
  • Simple interface;
  • Calendar integration;
  • Fully optimized for all devices;
  • Automatic/custom notifications;
  • Group events.


  • Basic - free;
  • Essentials - $8/seat/mo;
  • Professional - $12/seat/mo;
  • Teams - $16/seat/mo;
  • Enterprise - Custom.

15. Right Inbox

Right Inbox is the best software to convert your Gmail account to a fully functioning CRM.

The email 'notifier' can save you time by reminding you who sent an email that needs follow-up.

Previously, following up was done manually in Google Calendar, but you can follow up via this tool.

You can schedule emails you need to send later and set reminders for them, so you don't forget relevant conversations. That way, you can save yourself time. Right Inbox can boost your email productivity as you save weekly hours, which you can spend on other aspects of the agency.

Top Features:

  • Reminder;
  • Embedded GIFs;
  • Templates;
  • Email sequences;
  • Signatures.


  • Free
  • Yearly - $5.95 /seat/mo;
  • Monthly - $8.95/seat/mo.

16. Seventh Sense

Seventh Sense is a great tool to customize email send frequency.

You can seamlessly synchronize data from other software to enhance the rates of email engagement and marketing automation outcomes. This can culminate in increased leads and customers for your business clients.

This tool is highly important as you can continually innovate and drive results for your clients.

Top Features:

  • Sending batch email campaigns;
  • Email frequency optimization;
  • A/B testing;
  • Personalized onboarding;
  • Dynamically suppress/unsuppress audience segments.


  • Business - $ 450;
  • Enterprise - Custom.

17. Respona

Respona is the best digital marketing software for creating and successfully implementing outreach campaigns.

Make it easier to find the contact information of the people you’re reaching out to, personalize and send emails, and build quality backlinks to your website, improving your domain authority and SEO.

Top Features:

  • Contact automation;
  • Prospecting automation;
  • Contact database;
  • Unsubscribe list;
  • Article summarizer;
  • Spam protection.


  • Starter - $99/mo;
  • Unlimited - $499/mo.

18. WiseStamp Email Signature Manager

The Wisestamp Email Signature Manager lets companies take control of their brand appearance across their entire organization’s email correspondence.

This tool integrates with your company’s G Suite or Office 365 and grants you centralized control over your team members’ email signatures. The integration only takes minutes, after which you can synchronize your company signature on your employees’ computers automatically.

Central control over your company signatures will allow you to unify your branding for the thousands of daily emails your company sends out.

WiseStamp makes it extremely easy to create a signature without involving a designer or a developer. You can add buttons, banners, and links with specific CTAs by departments. For example, you could use “We’re Hiring” for your HR team, “Schedule a demo” for your Sales team, and “Contact our support” for your Support team.

Top Features:

  • Email signature examples, templates, and banners;
  • Guides on how to create and add an image or a signature to Gmail;
  • G Suite and Office 365 support;
  • Promote marketing campaigns;
  • Onboarding session;
  • Add disclaimers, banners, and CTAs.

Pricing for the organization:

  • Soho - $1.90-3.20 per user per month;
  • Teams - $1.67 per user per month;
  • Enterprise - Custom.

19. Pabbly Connect

Pabbly Connect is a very powerful software that lets you transfer data and create automated workflows among applications from multiple niches like CRM software, payments, marketing, etc. The best thing about this platform is that no matter what plan you buy, there is no limit on the number of workflows you can create. Plus, you get access to its complete features in the basic plan itself.

This user-friendly application is very easy to configure, and a new integration can be created in a few easy steps. Further, you can begin the workflow by setting an instant trigger via Trigger Apps or webhooks. It also allows you to create unlimited multi-step calls using which you can connect limitless applications in your workflows. You can also employ filters to import only the required data in your workflow.

All-in-all Pabbly Connect is a cost-effective solution to all your automation needs.

Top Features:

  • 850+ integrations;
  • Data transformer;
  • Automatically extracts data from incoming emails;
  • Creates advanced workflows with the help of routers/paths;
  • Allows you to delay performing the next action for a specified period.


  • Free;
  • Standard - $14;
  • Pro - $29;
  • Ultimate - $59.

white-label customize

Content Marketing Tools

Content marketing tools are solutions for marketing agencies and in-house marketers to develop, improve and perfect content quality. There are many ways these tools can help, and here we will cover different tools for various content creation aspects.

20. Visme

Visme is the best digital marketing software for creating and sharing stunning graphics and other visual content with your audience.

Whether you need to create a basic promotional graphic, ad campaign assets, an animated GIF, a marketing report, a sales presentation, or any other type of visual, Visme is the perfect solution.

Get started with a premade template to simplify the design process, fully customize it to fit your brand and your content, and then download and share in various formats. Choose from design elements like vector icons, animated illustrations, data widgets, stock photos, and more.

Top Features:

  • Storage;
  • Templates;
  • Brand Kit, Analytics, Most Integrations;
  • Full downloading options including PPTX, HTML5, Video, & GIF;
  • Personalized Training & Onboarding.


  • Basic - free;
  • Personal - $12.25;
  • Business - $24.75;
  • For teams - custom.

21. Beacon

Beacon is the best digital marketing tool to create ebooks quickly.

Many agencies go through the long process of researching content, creating, designing, and revising content. With Beacon, the process has been streamlined so you can quickly design a lead magnet for clients.

The software has well-curated templates you can pick from; you can also customize the layout, colors, etc. This enables copywriters merely the process of putting together the whole lead magnet. It also expedites the launch process and saves you money.

You can obtain analytics on individuals going through your lead magnets. You can also convert a blog post to a lead magnet with a few clicks. What a great way to repurpose content and optimize your subscription list.

Top Features:

  • Leads;
  • Custom domains;
  • Full template library;
  • Smart PDF;
  • All lead magnet formats.


  • Beginner - free;
  • Professional - $49;
  • Agency - $99.

22. Contentools

Contentools is the best digital marketing tool for planning and marketing content.

You can use it to organize your calendar and ensure you meet your deadlines. It is also easy to collaborate with freelancers and also manage your content demands.

Top Features:

  • Production dashboard;
  • SEO and content editor;
  • Workflows;
  • Marketing calendar;
  • 1000+ integrations.


  • Start - $1,911 Billed annually or 199/mo;
  • Pro - $3.831 Billed annually or 399/mo.

23. Drip

Drip is the best CRM automation software you need.

It can help you aggregate and deliver personalized and relevant content across different channels but utilise triggered marketing automation, which can convert a looker to a buyer.

You can optimize your website using relevant customer data insights. This can enable your clients to actualize their business objectives and surpass their expectations.

Top Features:

  • In-app insights and guidance;
  • Advertising across multiple channels;
  • Pre-built playbooks;
  • One-click integrations - with your store and other marketing tools;
  • Deep behavior-based customer segmentation and personalization;
  • A/B testing.

Pricing varies according to the number of people on your email list.

The price per month whilst having 2,500 contacts is $39.

24. Grammarly

Grammarly is the best digital marketing software to prevent grammar and spelling errors.

Peradventure, you write a lot, especially for emails, social media, blog posts, or kindle books; Grammarly can help you ensure you have not missed any grammar errors in your content. You can also align your content to suit your target audience based on their languages-British, American, Australian, and Canadian English.

And Grammarly Premium offers even more functionalities than that.

Top Features:

  • Detects plagiarism;
  • Checks fluency;
  • Corrects grammar, style, and punctuation mistakes;
  • Examines formality level;
  • Adjust the tone of the copy;
  • Clarifies complex sentences.


  • Free;
  • Premium - custom.

25. SEObility

SEObility is an excellent tool for TF-IDF optimization.

Its TF-IDF feature can make your articles rank higher than leveraging only keyword research. It can provide several contextual phrases and topical ideas beyond your imagination.

Top Features

  • On-site audit;
  • Rank tracking;
  • Backlink checker;
  • Keyword research;
  • Competitor profile analysis.


  • Basic - free;
  • Premium - €39.90 /month;
  • Agency - €149.90 /month.

26. SE ranking

SE Ranking is the best digital marketing software for tracking keyword rank.

SE Ranking offers every SEO feature you need in a tool. An exciting aspect of the tool is its ability to track changes in rank. You can set the analysis's device, location, and language for this tracking. That way, you can achieve precision with your results.

Peradventure, you manage several projects simultaneously and must report outcomes to different clients. SE Ranking can enable you to automate reporting with a set of data and frequencies that you need to share.

Top Features

  • Keyword rank tracker;
  • Backlink checker;
  • Competitor profile research;
  • Website audit;
  • On-page SEO checker.


  • Essential - €31.20/month;
  • Pro - €71.20/month;
  • Business - €151.20/month.

Extra Helpers

Here are the tools that don’t necessarily fall under any category but are still important for marketing agencies, eCommerce, startups, and even small businesses. Some of these tools are for editing pictures, some for lead generation, and others for influencer outreach.

27. Fotor

Fotor is a design tool and the best digital marketing software for editing pictures online.

If you have a lot of reports and banners to create, a free and web-based digital tool such as Fotor is essential. Fotor contains a lot of easy-to-use add-ons and go-art.

Top Features

  • Photo editing: cool photo effect, blur effect, background remover, AI photo effect, etc.;
  • Portrait retouching: blemish remover; red-eye remover; photo reshaping, etc.;
  • Photo collage: collage maker, funky collage, photo stitching and artistic collage.;
  • Design: backgrounds, blog titles, business cards, certificates, etc.


  • Basic - free
  • Pro - $8.99/Month
  • Pro+ - $19.99/Month.

28. Drift

Drift is the tool you need to add chatbots to your client's site.

With Drifts, you can easily migrate cold prospects into consideration. At the same time, you offer additional net to catch a lead by proffering solutions to the issues bothering them while they browse your site.

You can also customize your consultative selling adventure, delight visitors and answer timely and technical queries to win their hearts and convert leads

Top Features:

  • Custom chatbots;
  • Drift intel;
  • A/B testing;
  • Customer success manager;
  • Onboarding;
  • In-app messaging.


Drift has not provided pricing information.

29. Leadfeeder

Leadfeeder is the best digital marketing software for generating lead intelligence.

You can target viewers better, and know their locations and companies. With that intelligence, you can customize outreach campaigns and initiate relevant conversions around their requirements.

Top Features:

  • Contacts database;
  • CRM integrations;
  • Collaboration tools
  • Automatic lead scoring;
  • Personal email alerts.


  • Lite - free;
  • Premium - €79.

30. Loom

Loom is the best digital marketing software for creating and sharing screen recordings.

Sometimes, you need to share with colleagues how to go about a task. Loom makes this possible.

You can share screen capture using your webcam and audio. These videos can impact collaboration, reporting, and training.

Top Features:

  • Camera frames;
  • Virtual backgrounds;
  • System audio;
  • Recording Canvas;
  • Video quality up to 720p;
  • Screen & cam bubble recording;
  • Background noise suppression.


  • Starter - free;
  • Business - $8.00/mo;
  • Enterprise - custom.

31. Aiva

Aiva is the best digital marketing software to optimize your conversion.

Engaging the entire team for conversion optimization using multivariate testing could be costly, especially for smaller business clients.

With the Aiva AI marketing platform, you can streamline the conversion process. It is possible to specifically target, assess, and optimize on-site content given a particular user behavior with the campaign builder. You can also retarget and customer user experience over multiple devices at an insignificant cost for your business clients.

Top Features:

  • Shopify inventory integration;
  • White-label reporting;
  • 200+ website design templates;
  • Personalized ads.

Aiva has not provided pricing information.

32. BuzzStream

You can track influencer outreach with Buzzstream.

Are you one of the agencies that track outreach and conversation with an excel or spreadsheet?

You must have been wasting a whole lot of business hours.

With Buzzstream, you can focus on what matters to your business, such as building connections and promoting content.

Top Features:

  • Contact info discovery;
  • Automated follow-ups;
  • Chrome extension;
  • Bulk email send;
  • Team template sharing;
  • Ahrefs integration.


  • Starter - $24/mo;
  • Growth - $124/mo;
  • Advanced - $299/mo;
  • Custom - starting at $999/mo;

33. JotForm

JotForm is one of the best online form builders for your digital marketing needs. It has over 7 million users, and it's the easiest way to collect the necessary information from your audience for a better marketing strategy. They have 10,000+ ready-to-use form templates, 100+ integrations with 3rd party apps, and a great form designer for you to get creative with it.

It's widely used to collect payments, generate leads, collect registration, upload files, and collect contact information. With its built-in electronic signature widget, used by marketing agencies frequently, it is one of the best DocuSign alternatives. Also, with its HIPAA compliance, JotForm stands out from its competitors, providing necessary help to medical professionals with their digital marketing needs.

Top Features:

  • Drag and drop app builder;
  • 70+ app widgets;
  • Ready-to-use templates;
  • Online forms;
  • Data management forms.


  • Starter - free;
  • Bronze - $34/mo;
  • Silver - $39/mo;
  • Gold - $99/mo.

34. is the best digital marketing software to gather actionable data for your outbound sales.

Process and data are two significant differentiators to look out for in the SaaS space. This tool has both. is a refined data source that drives results.

Top Features pays a lot of attention to onboarding. They provide support, guided algorithm setup and 2 x 1-hour Zoom meetings to review your data. Not only that, but they offer actionable recommendations to improve your marketing efforts.

Depending on your plan, you can also receive scheduled telephone support, monthly optimization reviews, and bi-weekly user hangouts.

Best Features

  • Provides competitor insights;
  • The granular context into customer buying journey;
  • Database of top influencers for your industry;
  • Filter job titles and roles.

Pricing has not provided pricing information.

Published on Mar 20 2020

Whatagraph marketing reporting tool


Mile Zivkovic

Mile is the head of content at Whatagraph in charge of all content and communications for Whatagraph’s marketing data platform. A marketing heavy with almost a decade of SaaS industry experience, Mile has managed multiple content marketing teams without losing an ounce of his writing passion. The author behind some of the most-read pieces on our blog.