Analytics is an essential element in the success of an eCommerce business. Better data insights can increase your awareness of customer activity on your online store, helping you discover what’s working well and what isn’t.
But how do you access data analytics and reporting?
In this guide, we will discuss some of the best eCommerce reporting tools that can help you to track and boost sales, reorienting your eCommerce business towards a more profitable future.
Join us deep diving into eCommerce sellers' best reporting tools. If you’re looking to track your sales and find better ways to boost revenue and identify the need to offer coupons and discounts, read about the eCommerce reporting tools listed below.
Whatagraph is a reporting tool designed to help marketing agencies automate reporting processes. Whatagraph eliminates the need to enter data from different sources to create a report manually. You can gather data from over 40 sources (including Shopify, Bigcommerce, and other eCommerce platforms) to develop actionable marketing reports.
To understand the value of this reporting tool, you need to know what features are available in Whatagraph:
Whatagraph offers a free trial of the tool, so you can evaluate whether it works for you before investing. There is also a 30-day guaranteed money-back period for all pricing plans:
Google Data Studio is an online tool that allows you to create customizable reports using dashboards.
Here are some of the best features on offer with google data studio:
Google Data Studio is completely free. However, that does not account for the price of the Google Data Studio Connectors, which cost extra for each tool you add that is not in the Google ecosystem.
Supermetrics is a marketing data reporting tool that collects data from various sources for reporting, analytics, and storage. Suppose you’re looking to reduce the time you spend copying and pasting data between sources. In that case, Supermetrics offers automated data transfers to help you optimize your time and focus on business growth. Supermetrics works with destinations like Google Sheets, Data Studio, Excel, and more, so you don’t have to worry about compatibility.
Here are some of the best features on offer with Supermetrics:
Since Supermetrics integrates with spreadsheet software to provide reports, you need to select a destination to calculate the pricing, as the pricing varies for each destination. For instance, Google Sheets with Supermetrics has four pricing tiers:
This data reporting tool is specifically built to provide reporting for Shopify eCommerce businesses. Peel aims to help you uncover more information about your customer that can provide business intelligence, driving your eCommerce store towards more sales and greater success. The tool acts like your own personal Cliffs Notes, providing you with the story behind your data with analytics and segmentation.
Here are some of the Peel features that can help you to gather reports for your Shopify store:
Peel offers three pricing tiers for their customers:
Porter Metrics is a marketing reporting automation tool that assists e-commerce businesses in tracking, analyzing, and improving marketing performance. Porter Metrics works with well-known eCommerce platforms like Shopify, BigCommerce, Magento, and WooCommerce.
Porter Metrics Features
Porter Metrics provides access to the most comprehensive Facebook Ads report templates gallery inspired by real-world use cases. You can use Porter Metrics to access the following:
Google Data Studio reports (and templates) are completely customizable, so you can include your client's or team's logo and branding. The options are limitless!
You can use Porter Metrics to create charts from multiple sources (blended data sources), such as Facebook Ads and Google Ads.
To analyze your Facebook Ads data according to your KPIs, you can add or combine +600 metrics and dimensions to your report.
You can share a report you create with Porter Metrics. Here are some examples:
If you don't know how to set up your rep, you can look at Porter's tutorials. For instance, how to link Facebook Ads to Google Data Studio.
You can adjust the height and width of your report pages to fit any device.
Porter Metrics provides the most assistance. You can troubleshoot using our chat or schedule a call with us. We will gladly assist you in creating your report at no cost.
Porter Metrics Pricing
Porter Metrics provides a 14-day free trial period for all Porter Connectors, a lifetime free deal for the Facebook Competitors connector, and 80+ free Google Data Studio templates that you can use right away.
Porter Metrics paid plans are priced as follows:
Solo: For $15 per month or $150 per year, this plan includes one connection and unlimited users.
Teams: This costs $30 per month or $300 per year. It supports up to 5 connections, an unlimited number of users, 10 Google My Business Locations connections, and an additional connection for just $6 per month.
Agencies: This package is $80 per month/$800 per year for agencies. It supports up to 20 connections, unlimited users, and up to ten Google My Business Location connections. Custom: You can choose a Monthly or Annual price plan based on your needs and the accounts you want to connect with this custom plan.
Glew suits eCommerce businesses of any size, allowing them to spend less time collating data and focus more on increasing revenue. You can receive regular automated alerts to stay in the loop about your performance data without manual intervention.
Here are some attractive features that make Glew an excellent option for eCommerce stores.
Heap focuses on offering its customers both qualitative and quantitative analytics for your customer journey. Heap is ideal for businesses looking to transform their digital experience. One of the best advantages of Heap is that it allows you to monitor your conversion rates to see how well your sites are working to bring in new customers. You can track the customer journey from start to finish.
What makes Heap ideal for improving the customer journey? Here are the top features of Heap:
Heap offers 4 different pricing tiers for their products. These pricing tiers are structured as follows:
For an eCommerce business to be successful, there needs to be an emphasis on data analysis and reporting. By automating the data reporting process, you can gain an insight into what’s working well in your business and what isn’t.
If you’re ready to create automated eCommerce reports that look great, sign up for a free trial of Whatagraph today!
Published on Aug 26, 2022
WRITTEN BYWhatagraph team
The Whatagraph blog team produces high-quality content on all things marketing: industry updates, how-to guides, and case studies.
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