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What Is a Report Generator

Jun 22, 2020 3 min read

Using a valid, reliable report generator ensures a clean and consistent availability of information and eliminates the need to manually create reports.

After publishing your content, you’ll want to know some types of information about the action and habits of your visitors, such as their country of origin, their most visited pages, your views per day, and other types of information based on your business.

All this information can help you create strategic decisions to improve your business performance. But, creating your reports manually takes a lot of time and effort – a time you or your employees can spend on more important tasks.

However, automating the process with the right reporting tool can make things a lot easier. This is called report generation and is extremely beneficial for business users.

Report Generation – Why Do We Need It?

Report generation eliminates the need for manually creating reports, lowering the risk of errors, and allowing you or your employees to do what you do best – to analyze the data.

It uses a report generator – a tool that requires defining the report, including the type of data to retrieve, the location of data, and the method of displaying it.

This allows you to run a report with the report processor extracting the information with the given report definition and combining them with the report layout to produce the report.

Your reports can be previewed in the report generator tool, as well as published to the report server for sharing or administration in the future. After that, you can report the data to your team members, managers, or partners.

What Is a Report Generator?

It’s a computer program that allows you to directly retrieve all the data you want from a database, spreadsheet, XML stream, or any other source, and views it online or export it to different document formats such as Excel, PDF, and CSV that satisfy a specific human readership.

Companies have used Excel for generating reports for years, but a report generator is more professional and convenient, from data entry to data display. Even non-technical users can use it to retrieve data with a few simple clicks.

Features of a report generator include:

• Supporting retrieving data from various data sources and combining them;

• Exporting or printing the reports to CSV, PDF, Excel, images, and other document formats;

• Supporting access control, which means administrators can configure who gets access to the whole server, a single report, folders of reports, or specific cells;

• Allowing users to view the reports on the web and mobile anytime, anywhere.

Whatagraph report example:

facdebook ads reporting

How to Generate a Report?

You can make your standard reports by setting specific criteria of who you would like to report on.

Today, there’s a wide range of report generator software that allows you to create clear and beautiful reports in minutes, such as the Whatagraph data reporting tool that lets you build reports for all areas of your business. Thanks to these tools, you can easily create reports using a drag and drop interface, without any coding.

whatagraph real time report

With report generators, you can create reports using different charts like line, bar, column, doughnut, area, funnel, stacked charts, multi-series, etc. They allow you to see the latest information in real-time by updating automatically, which means no need to upload or sync data regularly.

After exporting the report in the appropriate format, you can securely share it with others.

Generally, there are two ways to generate a report, full-automatic report generation, or semi-automatic report generation.

Full-automatic generation uses tools that usually have convenient and attractive built-in templates that save valuable time. It requires connecting to the database and dragging the data to the appropriate cell.

Semi-automatic generation is more common than full-automatic report generation and can better meet your personalized needs.

In general, the complete process of creating a report is divided into three steps:

Connection to database – including opening designers, configuring data sources, designing a new report, and configuring private data sources.

Report design – including generating new reports, specifying data sources, binding data columns, summarizing, and formatting reports.

Publishing and browsing reports – including viewing, saving, and publishing reports.


Report generators connect with data sources, collect information, and offer insights in the form of charts or graphs based on the input data so that you can find useful and meaningful information.

These tools provide detailed insights and more visibility over data which helps users make better-informed decisions. They present data clearly and attractively, thus making it more presentable, readable, and useful. After building the report, you can extract it in the appropriate format and share it with whomever it may concern.

A report generator makes things simpler for almost all types of businesses.

Gintaras Baltusevicius
Written by Gintaras Baltusevicius

Gintaras is a marketing enthusiast who is always eager to explore the most up-to-date issues in data marketing. He is always in search for new and unexplored angles to share with his readers.

Not using a report automation tool is fine for startup digital marketing agencies, but growing companies come to a point where the time-consuming process is no longer worth their time.  Too much valuable time is spent on manually retrieving data from various platforms and sources, compiling and organizing it in a Google or Excel spreadsheet, analyzing it, and creating, designing, and writing reports usually in Google Slides or PowerPoint. 
Whatagraph team
Jun 29, 2020 3 min read
Report automation is more than just helpful for digital marketing agencies; it’s necessary. You may be able to manage a few clients without it, but if you want your agency to grow and work with more clients, you’ll need to use a report automation tool.
Whatagraph team
Jun 29, 2020 3 min read
Data is the most important asset in any business as long as users know how to harness its power. Thanks to data reporting tools, anyone can understand the hidden insights of data and use it to make informed business decisions.
Jun 22, 2020 6 min read