What is an SEO report template?
An SEO report template is a ready-to-use report sample that comes pre-loaded with widgets that visualize key metrics related to your SEO performance. Once you connect your SEO tools and personalize headings and messaging, you can create a complete report in a matter of minutes.
5 benefits of using an SEO report template
By using SEO report templates, marketing agencies can deliver more efficient and consistent reporting, which allows them to focus on delivering better SEO strategies that drive presentable results. Here are the several reasons why you should consider using templates to create SEO marketing reports in your agency
1. Save time and deliver consistent reports
SEO report templates save time by giving you a pre-designed report structure that is automatically filled with relevant data from integrations. Instead of building SEO reports for clients from scratch every time, agencies can use templates to quickly connect and share key metrics. Such a streamlined reporting process allows marketers to focus more on analysis and strategy rather than formatting and creating PDF documents. What is more, templates ensure that all reports you send have a consistent format, which makes it easier for clients or stakeholders to understand reports and compare them over time. A consistent reporting format speaks in favor of your agency’s professionalism and reliability.
2. Improve client communication
SEO report examples are often designed with client communication in mind. They simplify complex data and use visual aids like graphs, charts, and summary sections to make information more understandable. All these features help clients quickly grasp the size of your SEO efforts and understand the value that your agency provides. Still, while Whatagraph templates provide a consistent structure, they are also customizable. You can tailor each report to highlight the metric that matters most to each client. This ensures that the information you present aligns with their specific goals and concerns. Otherwise, clients might lose interest in your reports as they don’t see how your work contributed to their business.
3. Focus on key performance indicators
Templates focus on the most critical SEO KPIs, such as keyword rankings, organic traffic, backlink profiles, and conversion rates. By concentrating on these key metrics, your agency can ensure that reports are aligned with the client's objectives and business goals. Each SEO report template acts as a sort of “filter” that prevents data overload by focusing on the most important information. Instead of bulky exports from multiple SEO tools, your clients receive concise, actionable reports that point to the most important insights.
4. Easily integrate more tools
Whatagraph SEO report templates integrate seamlessly with popular SEO tools. Let’s say that your agency uses Ahrefs for keyword research and competitor analysis, Google My Business for local SEO strategy, Google Search Console for site audits, and Google Analytics 4 for tracking website traffic and conversions. Instead of creating separate reports from each of those tools, you can simply connect all those tools to Whatagraph and create a custom report for your client, handpicking the data points you want to present. Such compatibility allows you to easily add more data to your reports.
5. Scale as your agency grows
As your SEO agency grows and takes on more projects, managing a large number of SEO client reports can take too much time. Templates allow your agency to scale its reporting efforts more efficiently while keeping high-quality outputs without overloading the team with manual work. Having standardized templates is especially important for larger agencies with multiple teams and departments, as it ensures that all clients receive the same level of service and reporting across the agency.
What to include in your SEO report
Whatagraph SEO report templates are built with the best agency and in-house marketing practices in mind. However, users can easily adapt them for different, more specific uses.
Each type of search engine optimization report has a different purpose and focuses on various aspects of SEO performance. Here's how they differ in content and scope:
Daily SEO reports
Best used for: Monitoring active campaigns and quickly addressing any SEO emergencies to ensure that optimizations or technical changes don’t cause any immediate issues.
What to include:
- Traffic overview: An overview of the day’s organic traffic, including total visits, page views, and user behavior metrics like click-through rate (CTR), bounce rate and average session duration.
- Keyword rankings: Daily changes in average positions for key terms, especially those that are being actively targeted or have high search volume.
- Website health check: Basic list of issues like site downtime, indexing errors, or security problems. You may also include crawling errors or broken links identified by Google Search Console (GSC) or another tool.
- Top pages performance: List of pages that drive the most traffic on that day, which helps you identify content that’s performing well or needs your attention.
- Alerts and anomalies: Reports of any unusual spikes or drops in traffic, sudden changes in SERP rankings, or technical issues that could impact the client’s SEO performance.
Weekly SEO reports
Best used for: You should use an SEO weekly report template to provide a short-term overview of your SEO efforts, to make sure that the ongoing strategy is on track. Weekly reports help teams make quick adjustments on the go.
What to include:
- Traffic trends: Analysis of organic traffic over the past week. Whatagraph reports allow you to compare the results with the previous week to identify trends, growth, or declines.
- Keyword performance: Weekly changes in keyword rankings together with visibility scores and movement trends for primary keywords.
- Content performance: Table of top-performing pages and content, including engagement metrics like time on page, conversion rates, and social shares.
- Backlink updates: Overview of new backlinks acquired during the week, including their source, authority, and impact on the overall backlink profile.
- Technical SEO summary: Weekly check for technical SEO issues such as crawl errors, mobile usability, and site speed performance.
- Competitor insights: Brief overview of competitor activity, including any notable changes in their rankings, content updates, or backlink acquisition.
Monthly SEO reports
Best used for: Monthly SEO reporting provides a more comprehensive analysis of SEO performance and the impact of your strategies over a longer period. You should use a monthly SEO report template to prepare reports for client meetings — to discuss progress, set new goals, and plan next steps.
What to include:
- Monthly traffic analysis: Detailed analysis of organic search traffic on the client’s website, including sources of traffic, new vs. returning visitors, geographic data, and device usage from Google Analytics 4.
- Keyword rankings overview: Monthly summary of keyword rankings, highlighting significant improvements, drops, and overall search visibility.
- Content performance review: 30 days is a reasonable span to any changes in content performance. Make sure to include the most and least effective content and point to any trends in user engagement.
- Backlink profile report: Overview of the client's backlink profile, including new backlinks, lost backlinks, referring domain authority changes, and link-building efforts.
- Technical SEO audit: For a monthly report include a more detailed overview of the site’s technical health. Cover areas such as crawlability, indexation, mobile optimization, and core web vitals.
- Conversion and ROI analysis: In-depth analysis of SEO’s impact on conversions, lead generation, or e-commerce revenue, together with insights into ROI from organic search.
Annual SEO reports
Best used for: Evaluating long-term SEO performance, assessing overall strategy effectiveness and setting strategic goals for the coming year. An SEO annual report can help your agency and clients review the whole year’s success and challenges. They are important for setting long-term goals and adjusting the overall strategy for the next year.
What to include:
- Yearly traffic summary: An SEO performance report with a date range over 365 days should include a detailed analysis of organic traffic trends throughout the year, helping you identify peak periods, seasonal trends, and overall growth.
- Keyword growth analysis: Long-term review of keyword rankings, with a focus on the most significant improvements and declines, as well as overall search visibility.
- Content impact review: All-inclusive assessment of content marketing performance over the year to identify which content drove the most traffic, engagement, and conversions.
- Backlink profile evolution: A yearly analytics SEO report should include a comprehensive analysis of the backlink profile, including growth in domain authority, quality of acquired backlinks, and the effectiveness of link-building activities.
- Technical SEO trends: SEO review report of the site’s technical health over 12 months, including major improvements, any persistent issues, and the impact of technical changes such as migration to another CMS.
- Competitor landscape review: Annual review of competitor activities and performance, identifying shifts in the competitive landscape and new opportunities.
- Strategic review and future planning: Reflect on the past year’s SEO strategy to assess what worked and what didn’t. Include strategic planning for the upcoming year to set long-term goals and identify key areas for improvement.
