Free Keyword Ranking Report Template

See exactly how your keywords are ranking and what’s driving results, all in one simple keyword ranking report template.

Turn complex SEO data into clear insights that help you grow organic search faster.

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Keyword Ranking Report Template - Dashboard displaying keyword performance, goals, and recommendations.

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How To Use Whatagraph’s Keyword Ranking Report Template

What To Include in a Keyword Ranking Report Template?

A keyword ranking report shows how well your website appears in search engine rankings for your most target keywords. Whether you track rankings through Ahrefs or Semrush, this keyword ranking report template has you covered.

TAB 1: Ahrefs Keyword Report

This tab focuses on performance data pulled from Ahrefs’ Site Explorer, including top keywords, keyword position movement, and organic traffic trends over time.

It helps SEO specialists evaluate keyword performance, spot new opportunities from keyword research, and optimize content faster.

What to include:

Keyword performance (position, traffic, search volume, difficulty)
Average position trends across tracked keywords
Performance data for landing pages ranking well
Top widgets visualizing boosts or drops in rankings
Line graphs for keyword trends

Why it matters:

Tracks how SEO strategy and SEO efforts impact search visibility
Identifies declining keywords before performance drops
Drives informed decisions on internal links, on-page updates, and link building
Highlights where conversion rate growth is possible
Helps stakeholders understand performance at a glance

TAB 2: Semrush Keyword Report

Keyword Ranking Report - A dashboard with graphs and charts showing keyword performance data.

This tab provides advanced SEO metrics for keyword distribution, CTR, and ranking clusters using Semrush. It’s ideal for reporting monthly changes and benchmarking progress against KPI targets in digital marketing.

What to include:

Keyword position breakdown (Top 3, Top 10, Top 20)
Rank tracker changes mapped across the months for the year to date
Best-performing keywords by traffic contribution
Widgets showing average position and traffic from organic search

Why it matters:

Reveals which keywords produce the most website traffic
Helps shift content focus toward specific keywords with high potential
Enhances search visibility in local SEO, eCommerce, and PPC campaigns
Shows which rankings drive SERP dominance
Gives clear performance insights for SEO agencies and marketing teams

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Why Marketers Love Reporting on Whatagraph

Whatagraph's AI is saving so much time and energy for our marketing specialists. We now have more time to focus on strategic things that help both our agency and our clients grow.

Lars Maat

Co-Founder @ Maatwerk Online

Whatagraph took us to the next level with our clients and within our team. Our relationships with clients have been amazing, and we’ve even been able to retain them longer.

Kim Strickland

Digital Marketing Specialist @ Peak Seven

Whatagraph has become an essential partner for scaling our reporting, and my teams love it because it saves so much time. We’d recommend it to any team looking to automate data reporting and use AI for insights.

Danielle Roberts

Director of Implementation & Support @ Rentable

Whatagraph is easy to use, visually attractive, and much smoother compared to tools like Looker Studio. It helped us not only get clients on board but also keep them within the agency.

Stef Oosterik

Quality Manager @ Dtch. Digitals

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Frequently Asked Questions

Have more questions? We answered them below.

What is a keyword ranking report?

A keyword ranking report tracks where your website appears in search engine results for targeted keywords. It shows keyword ranking movement, organic traffic impact, and how well your SEO strategy is performing over time.

What tools can I use to generate a keyword ranking report template?

The best tool for creating a keyword ranking report template is Whatagraph with Whatagraph IQ. You can:

- Connect sources using ready-made, stable connections

- Ask AI to build an entire report from your connected sources with just one prompt

- Drag and drop widgets or edit them by just prompting AI

- Style the entire report by just typing a prompt or uploading a screenshot (our AI will automatically detect the colors and fonts and apply them to the report)

- Share reports through live links, PDFs, CSVs - or automate the report to go out on a certain day, time, and cadence

How often should I create SEO ranking reports?

Most marketers track rankings weekly or monthly to see early shifts in SEO metrics without reacting to daily fluctuations. A monthly SEO report provides enough data to clearly measure progress and assess whether optimization efforts are working.

Can you customize the keyword ranking report template?

Yes, this report template is fully customizable so you can focus on your unique KPIs, landing pages, and business goals. You can also tailor visual dashboards and filters for different stakeholders like clients, executives, or SEO teams.

What is Rank Tracker Report Template?

A Rank Tracker Report Template is a structured document designed to track keyword rankings across your target SEO terms. It transforms performance data from tools like Ahrefs, Semrush, or Google Search Console into clear visualizations and widgets.

Who benefits from rank tracker templates?

SEO agencies, digital marketing teams, freelancers, ecommerce brands, and anyone responsible for client reporting. These templates help all teams streamline updates and prove SEO value with measurable search engine results.

What SEO metrics should be included in my keywords ranking report?

Key metrics to include:

- Average position for each keyword

- Search volume and CTR

- Keyword performance by page

- Visibility score across SERP positions

- Conversion rate from traffic generated

- Changes in rankings over time

- Supporting data from Google Analytics and backlinks tied to results

How do I create an effective keyword ranking report template?

Start by defining your target keywords, priority pages, and measurable SEO performance outcomes. Then organize rankings, traffic, and engagement insights into a clear SEO report template, using graphs and scorecards to help your audience make informed decisions quickly.