Google Local Service Ads Connector

No, you don’t need Looker Studio to visualize your Google Local Service Ads data. Whatagraph is an all-in-one marketing data platform to connect, organize, visualize, and share all your data.

With Whatagraph IQ, you can simply ask our AI to create a full-on report or individual widgets for you with the exact metrics, charts, and graphs you want to see. 

When it comes to styling your reports, you can upload a screenshot of your brandbook or type in a prompt and Whatagraph automatically detects the colors and fonts and applies them to your reports. 

Creating custom reports with Google Local Service Ads data is easy if you use Whatagraph.

Once you connect your Google Local Service Ads account, you’ll see pre-made metric widgets—like leads, cost per lead, and disputed leads—that you can drag and drop into your report.

With Whatagraph IQ Report Builder, you don’t have to build everything from scratch. Just type what you need—like “show me leads by service area” or “compare spend vs valid leads”—and IQ will create the full report for you.

Use IQ Widget Creation to instantly generate new charts for any metric or KPI without manually configuring data sources.

Add IQ Summaries to automatically explain performance trends, making reports clear for both internal teams and clients.

Finally, apply IQ Themes to brand your report in seconds with your colors, fonts, and logos—no extra design work needed.

With Whatagraph, your Google Local Service Ads data turns into a custom, client-ready report in minutes instead of hours.

The specific metrics will depend on each client or your internal needs, but those that you shouldn’t leave out are:

1. Total Leads: This metric shows the number of leads generated through your Google LSA. It gives you a clear picture of the campaign’s overall effectiveness.  

2. Cost Per Lead (CPL): CPL helps you measure how efficiently your budget is being used by showing the average cost for each acquired lead. Tracking this metric allows you to adjust your budget and bidding strategy to reduce costs while maintaining lead quality.

3. Lead Conversion Rate:  The conversion rate reveals the percentage of leads that resulted in actual sales or desired actions. This is crucial because it shows whether the leads generated are qualified and likely to convert.

4. Average Star Rating: A high star rating is crucial for improving ad visibility and attracting higher-quality leads, as customers tend to choose higher-rated businesses.

5. Number of Reviews: A regular stream of reviews can improve your ranking in LSA results and impact your conversion rates positively.  

6. Booking Rate: This metric tracks how often a lead books your services directly through the LSA. A high booking rate is a strong sign of customer intent and willingness to convert. 

7. Response Time to Leads: Quick responses are an important metric on LSA, as potential customers are more likely to choose businesses that respond promptly. 

8. Impressions: Impressions measure how often your ad was displayed in search results. This metric gives insight into the visibility of your ads, helping you understand if your targeting parameters and budget are sufficient to reach your desired audience.

9. Click-Through Rate (CTR):  A high CTR shows that your ad is relevant to the search queries and appealing to potential customers. It can also help identify the effectiveness of your ad headline and call to action.

10. Total Spend: Tracking total spend helps keep your campaign within budget while assessing the ad’s cost-effectiveness. 

11. Return on Investment (ROI): ROI measures the revenue generated compared to the cost of running the LSA campaign. This metric is crucial for determining the profitability of the campaign and justifying continued or increased ad spend.

12. Top Performing Ad Variations:  If you’re running multiple ad variations, this metric shows which versions are attracting the most leads and clicks.  

Yes, you can blend Google LSA Ads data with other data on Whatagraph. And the best part is…you don’t need any coding or data science knowledge to do it. 

With Whatagraph IQ Dimensions (available on more advanced plans), you can simply ask AI to create custom dimensions, metrics, and blends without having to do any complicated setup.