Instagram
Report Template

Use this free Instagram template to get an in-depth performance overview of your profile.

Sign up for a 7-day trial and get access to the Instagram reporting template and other Whatagraph features for free.

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Use a pre-built Instagram analytics report template

Instantly track your Instagram page performance by using a pre-build report. This report has been built to cover metrics like page impressions, followers, likes, profile trends, demographic insights and post performance.

Instagram page insights

Get your Instagram performance overview with the essential metrics: impression rate, number of followers, and likes. With the growth trends feature, you can see the expected future growth of your Instagram account based on current performance.

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Audience Overview

Get to know the people that interact with your content. See the visitor demographics, including gender, age, and location to reach your target audience better.

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Individual post performance

See your best-performing content pieces and analyze what made them popular. Follow the pattern, make result-based decisions, and improve your content accordingly.

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More templates for other integrations

Frequently Asked Questions

How do I report Instagram analytics?

First of all, make sure you’re using a business account on Instagram. If you’re not, switch to it via the mobile Instagram application. Open your profile, select Settings in the upper-right corner. Then, tap the Account option and select Switch to Business Account at the bottom.

Now, you can get your performance data in the mobile application. Open your profile and tap the Insights button. Alternatively, you can click the settings icon in the upper-right corner and select Insights.

Instagram Insights can be split into three sections: content, activity, and audience. While you’re in the Insights section, gather impressions and engagement rate.

You should also add the number of mentions received, which you’ll have to calculate manually scrolling your Notifications. You’ll also need a list of your most-used hashtags: to make one, check each one of your posts.

Finally, you’ll need to check the traffic your Instagram profile drives. Log in to Google Analytics, open Acquisition, then select All Traffic, click Socials, and select a four or six-month range.

Now that you’ve gathered the data, you can work on presenting it – visualizing is the best way to go. You can either use pre-made Google Sheets templates or create your own one.

If you’re looking for a faster way to create your Instagram performance report, use a tool that does that for you. With Whatagraph, you can use pre-made widgets and templates to monitor your Instagram results in real-time. Our tool automatically pulls up-to-date audience, business profile, post, and engagement insights and visualizes the data, making it easier to read.

How do you write a social media analysis report?

To create a social media analytics report, start by defining your exact business goals and KPIs. Based on your target audience, pick the social media channels you’re going to be analyzing data of.

Afterwards, decide on the period your report is going to cover. Weekly, monthly, and quarterly reports are the most common time frames. Then, narrow down what metrics you’ll be adding to your report. Here are a few recommended:

  • Volume of content
  • Reach rate
  • Engagement
  • Audience
  • Clicks and traffic

And finally, visualize the data you’ve collected. There are many ways to do it: you can build the report from scratch on Google Sheets or use a pre-made template. Alternatively, you can build your social media report using an automation service. Whatagraph allows you to add multiple social media integrations and widgets: this way, you can see how your channels are performing in real-time.

How do you write an Insight report?

To access Instagram Insights, you’ll need a business account, which you can switch to using Instagram on your mobile device. Open your profile, select Settings in the upper-right corner. Then, tap the Account option and select Switch to Business Account at the bottom.

Now, you can get your performance data in the mobile application. Open your profile and tap the Insights button. Alternatively, you can click the settings icon in the upper-right corner and select Insights.

Instagram Insights can be split into three sections: content, activity, and audience. While you’re in the Insights section, gather impressions and engagement rate.

Once you’ve gathered the information, you can start working on writing the report. You can write it manually using a pre-made Google Sheets template or do it from scratch.

If you prefer not to do any work manually, you can use a tool that gathers and visualizes the information automatically. Whatagraph offers pre-made Instagram templates: connect your account to our platform and monitor your results live.