There are many effective ways to track the progress of your clients’ Instagram business accounts. You can use Instagram Insights - a tool provided within the platform- the easiest solution. Alternatively, there are various Instagram analytics reporting tools.
Aug 02, 2022 ● 7 min read
If you’re looking to analyze your Instagram account performance, here are some of the best analytics reporting tools available on the market today. But first…
Most definitely so. According to Instagram:
One of the primary reasons marketing agencies use Instagram to promote their client’s business is that it has 1 billion monthly active users. This means that there is a very high chance that your customers are on Instagram already, no matter what you sell and to whom.
You can reach a large audience with your Instagram posts and use them to promote your products, services, events, and more. If you want to increase your sales via Instagram, optimize your posts and use templates for Instagram posts to help you create posts that will attract your ideal customers and increase sales.
In terms of the business, the stats provided by Instagram clearly shows that any business could thrive on this platform. Not only that, but they can make money directly from Instagram and easily connect with their audiences.
So yes, Instagram is, in fact, very relevant for businesses and marketing agencies should continue using the platform to advertise their client’s brands.
To achieve the best results when marketing on Instagram, your gut feeling won’t help. Instead, benchmarks, data and specific KPIs should be your main guidance.
When it comes to organic Instagram KPIs, here are the most common ones:
Alternatively, there are some Instagram KPIs that are a bit more complex, such as:
These KPIs are needed when reaching goals. Some good examples of Instagram goals could be:
So, how does Instagram analytics play its role? With Instagram analytics:
For that, you can’t simply rely on spreadsheets. You need modern, powerful reporting tools that would not only answer all your questions but also save you time and send reports to clients (preferably automatically).
Here are 7 of the best Instagram analytics reporting apps you should consider.
Instagram Insights is a tool available for Instagram business users who want to manage Instagram accounts within the platform.
You can now find Insights on Instagram on the main profile feed. The Insights button is next to the ‘Ad Tools’ and ‘Add Shop’.
Best Features
For example, if you press Accounts Reached, you’d get audience demographics data on top towns, countries, age ranges, gender, etc. This information is beneficial when trying to understand the demographics of the current followers, where they are located (info needed for ads), and the generation of the audience.
To sum up, the best feature of Instagram Insights is that it provides quick data that allows marketers to understand their audiences better.
Downsides
Pricing
It’s free. Once you set up a business profile for your client, you get Insights Overview by default.
Who Is It Best For?
Instagram analytics is best for freelancers and business owners.
If a business owner works with a marketing agency, they can access quick performance data and see how their business account is progressing.
Whatagraph is a reporting tool marketing agencies use to create Instagram dashboards and reports.
Best Features
Downsides
Pricing
Whatagraph is not free like Instagram Insights.
Yet, Whatagraph provides three pricing packages that are also customizable and flexible to accommodate anyone's needs.
Current tiers consist of a Professional, Premium, and Custom plan. Whatagraph can be purchased annually with a -30-day money-back guarantee.
Who Is It Best For?
Whatagraph is using freelancers, marketers, business owners and especially marketing agencies. Anyone promoting their business and needs data to create optimized strategies would benefit from our Instagram reporting tool. Sing up today for your free trial!
Iconosquare is a social media analytics tool that allows managing and scheduling posts.
Best Features
Downsides
Pricing
Iconosquare has three pricing options, offering a free trial for 14 days.
Pro option - $49.00 per month
Advanced option - $79.00 per month
Enterprise option - Custom
Who Is It Best For?
Considering integrations, this tool is best for freelancers and social media managers. However, their main page claims that many agencies are using the tool too.
Keyhole - a tool to create automated social media reports.
According to Keyhole's website, it allows you to learn about your and your competitor’s growth strategies. You can set up feeds to track specific competitor accounts and share your dashboard with your team or clients so that everyone is up to date.
Image: Keyhole
Best Features
Downsides
Pricing
Keyhole provides 4 pricing packages:
Who Is It Best For?
The tool is focused on helping B2C brands, agencies, and social media managers.
Hootsuite is a tool for creating, scheduling, managing, and analyzing campaigns.
ootsuite can assist users in marketing campaigns, seeking and expanding their audience, and sending targeted messages via Instagram and various other channels. The social media dashboard allows users to schedule posts on popular social channels via mobile, desktop, and web-based platforms.
Image: Hootsuite.
Best Features
Downsides
Pricing
Who Is It Best For?
Their website claims that the tool is best for freelancers, social media experts and businesses.
Minter.io is a social analytics tool that allows you to monitor numerous different Instagram accounts from a single dashboard.
In a nutshell, it is ideal for businesses with multiple Instagram accounts or relies heavily on Instagram for marketing. Furthermore, it is possible to track various competitors for various Instagram accounts.
Image: Minter.io
Best Features
Downsides
Pricing
There are 2 different pricing plans created for different needs:
If you want to pay per profile:
Pricing plans for agencies:
Who Is It Best For?
The tool seems best for social media managers, agencies, and businesses.
Phlanx is a marketing platform that allows you to contact influencers, collaborate with brands, create contracts, and track engagement.
Image: Phlanx.
Best Features
Downsides
Pricing
Phlanx provides three pricing packages with a 30-day free trial.
Who Is It Best For?
Due to the high focus on the influencer directory, it’s best for influencers and social media managers.
There are many powerful Instagram and social media in general reporting tools. Depending on the number of clients and business accounts marketer or marketing agency manages, they should pick the one that would meet the most needs.
We want to offer you a tool that would also report on Instagram data and other social media platforms. Because comparing different channels to each other really gives an overview of the marketing strategy’s effectiveness.
Sign up for Whatagraph to gain access to a positively overwhelming template gallery, report automation, and 40 data integrations. Create beautiful reports that your clients will enjoy, and save time by having data pulled from sources automatically. To get started, sign up for a free trial today!
Published on Aug 02, 2022
WRITTEN BY
Dominyka VaičiūnaitėDominyka is a copywriter who uses simple words to explain tough ideas. Her content is inspired by the good old brand “For Dummies.” Anyone can read and learn all things marketing with her.
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