Experienced marketing professionals leverage a scientific approach and an artistic sensibility to data and analytics. Dashboards bring these qualities to the fore by offering visually appealing and straightforward displays of vital marketing metrics. In this article find 10 free templates to use and the reasons why you should create marketing dashboards now.
A marketing dashboard showcases marketing analytics, metrics, and KPIs using data visualizations. Usually, these dashboards visually display relevant data and consolidate it on a single page. Marketing dashboards allow marketers to learn about their campaigns at a glance and immediately identify the areas that need improvement
The best two things about these marketing dashboards are their real-time view and interactivity. Meaning, anyone from the marketing team can learn about the progress of the marketing strategy while also allowing everyone to edit the dashboard according to their needs.
What’s the point of running marketing campaigns if you can’t determine how they perform? Or, even a better question, how to save time assessing how well your marketing campaign is performing? A marketing dashboard is a definitive answer to these questions.
Implement marketing dashboards into your daily work life and reap the benefits:
The metrics a marketer will choose to track will depend on the marketing funnel one is trying to work on. As there are three funnel levels: awareness, consideration, and decision, each stage would require a separate dashboard with different metrics:
What to do before creating a dashboard
The marketing dashboard's goal is to add value and be helpful to the team. To do so, you must first identify your target audience so that the dashboard can tell you whether your targeting is effective and whether you are attracting new customers. Finally, this data will assist you in determining whether there is a proper balance of visits and conversions.
Then, establish marketing KPIs. You must identify and track metrics specific to your marketing strategy daily. Don't just copy and paste KPIs from other projects or the internet. Customize your analytics dashboard to the particular KPIs of each marketing campaign.
Before creating a marketing data dashboard, the final step is to identify data sources. There are so many platforms where online advertising could occur. So, identify the most relevant ones to your strategy. After that, determine the metrics for each data source and consolidate them to a single platform.
Create a dashboard
Now that you are ready to create your marketing dashboard, find an analytics platform with all the data integrations you identified earlier. Take, for example, Whatagraph. The platform provides more than 40+ key integrations allowing marketers to pull data from multiple sources into a single dashboard.
Make use of the templates. Whatagraph has also taken care of this step, and at the moment, this platform provides more than 50 of the most popular and niche templates. They are customizable and interactive.
To create a report with a template:
The digital marketing dashboard depicts how marketing professionals track the performance of their online marketing efforts. While these dashboards cut across different channels, they focus on lead generation statistics and showcase progress towards the monthly goals or target.
The dashboard represents what a digital marketing director employs to track performance at different intervals. The metrics they display are selected to educate a broad audience, from marketing executives to digital marketing professionals.
Marketing dashboards prominently showcase the funnel and other related metrics to aid marketing decision-makers in allocating campaign spend. Each lead, website visit, and win should be assigned tangible values so marketers can correctly evaluate their campaigns' impact.
ROI is one of the KPIs you can add to this dashboard. This metric indicates the amount of revenue generated by a specific marketing campaign compared to what was incurred to run the campaign. Add example metrics:
Adwords campaign dashboard keeps a close on the most important KPIs to help marketers optimize their ads. The template visually displays essential metrics like:
These metrics allow marketers to make immediate informed marketing decisions. Building this dashboard will identify top-performing keywords and indicate the strengths of the ad copy.
SEO metrics are data points marketers should track to measure the performance of their optimized websites. Whether to track the landing page’s performance or reflect on SERP authority, monitoring SEO metrics will assist marketers in future strategy planning sessions.
Here is a free SEO dashboard template, where you can connect the most popular SEO data sources, such as Semrush, Google Analytics, and Google Search Console. Once you've connected your sources, monitor the progress of your keywords and landing pages. Then easily compare metrics like:
Marketers must fully understand the audience's demand to perform optimally on the YouTube channel. Use YouTube Live Dashboard and get a complete picture of your audience’s demographics. Learn which countries generate the most views and engagement and have the highest view duration.
It is critical to analyze video performance. It helps to determine which content to produce more of and which content does not perform at all. Create a dashboard to get the most important metrics such as watch time, CTR, impressions, and the average percentage of views in one place, and then deliver better content to your audience.
A content marketing dashboard visualizes data, allowing marketers to identify trends and user behavior patterns. It reveals the location of the core engagements and suggests areas where more attention should be paid.
Track metrics such as impressions, referral, organic traffic, sales, virality, and bounce rates to analyze content marketing. Having these metrics on one page will provide an overview of your marketing efforts and insights into how to improve the marketing strategy.
Web analytics provide insights and data that can be used to improve website user experience. You can accurately track the effectiveness of your online marketing and prevent problems by using the Google Analytics dashboard.
When it comes to website performance, there are numerous factors to consider.:
Create a Google Analytics dashboard to get all of these, or select the metrics you need in one place to improve your user experience.
Connect your Mailchimp or Klavyio account to your Whatagraph account to pull vital metrics and stay on top of your performance. Examine the open rate, conversions, and subscribers to determine the quality of your emails. The email reporting template will collect and create a comprehensive overview, allowing marketers to determine the best time to send emails and which contacts interact the most.
To improve your social media strategies, conduct research on your social channels. To do so, you'll need a social media dashboard that allows you to track the success of your ad campaigns, content engagement, and reach.
Compare each post's performance and keep track of:
Analyzing your social channels will enable you to create content that is most appealing to your target audience and enhance the efficacy of your strategy.
The KPI dashboard is a platform that brings together numerous data sources and displays all key performance indicators (KPIs) in one place. These dashboards usually include key metrics related to campaign performance and business goals:
It is beneficial to generate a KPI dashboard to optimize workflow, analyze data and evaluate existing marketing and sales efforts. Due to real-time data view and visualization, these dashboards also allow marketers to make quick decisions and prevent any issues.
Marketing activities need to be evaluated to create better, optimized strategies. Make use of these 10 dashboard templates and game up your marketing game. Decision-making has never been easier with SaaS products.
Published on Dec 14, 2021
WRITTEN BYDominyka Vaičiūnaitė
Dominyka is a copywriter who uses simple words to explain tough ideas. Her content is inspired by the good old brand “For Dummies.” Anyone can read and learn all things marketing with her.
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