13 Best Dashboard Reporting Tools for Marketers in 2024

Judging by what marketing experts from agencies and big in-house teams are saying, these are the top things you should be looking for:

✅ Ease of use — You should be able to build, change, and replicate dashboards quickly, without long tutorials or training.

✅ All-in-one — Look for an app that lets you connect, clean, visualize, and share data in one place.

✅ Stability — Secure data integrations, no connectors breaking off, no downtimes.

✅ Accuracy — The data on dashboards is 100% true to data on source platforms.

✅ Highly customizable — You can make data blends, custom metrics, and custom source groups, add custom tags, and create customized reports for different clients.

✅ Customer support — Responsive customer success team and in-house engineers that can tackle any issues quickly.

✅ Security and compliance — The dashboard platform should comply with data privacy and safe storing regulations.

13 Best Dashboard Reporting Tools in 2024

Here are the best dashboard reporting tools we’ll review in this article:

1. Whatagraph
2. Metrics Watch
3. Looker Studio
4. Funnel.io
5. Geckoboard
6. Klipfolio
7. Domo
8. Databox
9. Cyfe
10. Google Sheets
11. Tableau
12. Microsoft Power BI
13. Grow.com

Already using dashboard and reporting software and want to compare how it stands against the competitors’ features? Here's a table:

Features
Ease of use	Easy	Easy	Hard	Medium	Easy	Hard	Medium	Medium	Easy	Medium	Medium	Hard	Medium
No. of Out-of-the-box Data Connectors	55+	12	21	Website says 500+ but there are only 121 connectors on the "Core" plan	90+	130+	100+	100+	100+	(manual integrations or 3rd-party tools required)	100+	100+	75+
Custom API Access		Limited		(but you need to request for one)
Data Blending										(manual setup required)
Custom Metrics and Dimensions
Custom Reports and Dashboards				(released "Dashboards" in March 2024)
Campaign Overview and Monitoring				(can monitor and analyze metrics with "Data Explorer")						Limited (manual setup needed)
White-labeling				(only with an external BI tool like Looker Studio)								(possible, but difficult to achieve)
Data Update Frequency	Every 30 mins across all integrations and pricing plans	Depends on your plan, hourly or daily	Depends on APIs, from 15 mins to 4 hours	Depends on the data source	Depends on data source, from 1 to 60 minutes	Depends on your pricing plan, from 4 hours to 30 minutes	Default is every 12 hours but you can set custom frequencies	Depends on APIs and your pricing plan, from 1 to 24 hours	Depends on the data source	Manual or via scripts/add-ons	Default is every 12 hours but you can set custom frequencies	Depends on whether the data is imported or connected via DirectQuery/Live Connection, from 8 times a day to 1 second	Custom frequency - from 15 mins to 1 hour
Data Segmentation and Filtering		Limited			Filters for Google Analytics widget only					(with formulas and filters)
Alerts and Notifications			(only on the Pro plan)	(alerts for data sources only, not for campaigns)	("Status indicators")					(requires scripts or integrations)
Multi-Client Management	(Organize client reports and data into dedicated folders)			(Funnel has "Workspaces" where you can store different data sets with different permissions, could be used for client management)		(Share "Groups" of dashboards with clients)	?			Limited (complex setup needed)	?	Limited (possible via workspaces)	(Organize dashboards in different client folders)
User Management	(Admin, Manager, or Editor roles)		Viewer, Editor, or Owner roles	(the number of roles depends on pricing plans)	Admin and View Only roles	(Account Administrator, Klip Viewer, Klip Editor)	Creator, Explorer, or Viewer	Administrator, Editor, User, or Viewer roles	Account owner, Admin, Read only	(basic sharing features only)	Creator, Explorer, or Viewer roles	Yes (integrated with Azure Active Directory)	Admin, Architect, Analyst, Visualizer, Consumer, or View Only roles
Automated Report Sharing	(via email)				(scheduled screenshots of dashboards via email or Slack)	(via email)		(via email)	(via email)	(via scheduled emails or scripts)			(via email and Slack)
Data Export	PDF, XLS, CSV	PDF, CSV	Google Sheets, CSV, Excel (only chart level)	JSON, CSV		Export dashboards as PDF or image files. Export only individual Klips as CSV	PNG, PDF, CSV	PDF, JPG	PNG, JPEG, PDF, CSV	(various formats supported)	PNG, PDF, CSV	Excel, CSV, PDF	CSV
AI Insights	(coming soon!)			(insights on how to optimize ad spend)		(for Powermetrics only, not for Klips)
Customer Support	Live chat, email, Help Center for all pricing plans	Email support	Help center, community forums	Email, In-app messages, Help center	Live chat, Email, Help Center	Email, Help Center	Tableau community forum, Help Center, Email, Consulting services (for a fee)	Live chat, email, Help Center	Email, Help center	Community forums & help docs	Tableau community forum, Help Center, Email, Consulting services (for a fee)	Community forums, Microsoft Learn documentation, ticket-based support	Live chat, Phone, Email, Help Center
Dedicated Customer Success Manager	(included in all pricing plans)	(only on the more expensive plans)		(only on the more expensive plans)	(available on the more expensive plans)	(only available as an add-on) $220 USD/hr (minimum 5 hrs)	?	(only for the most expensive plan)	?		?	(only on paid support plans)
Data Security and Compliance	ISO 27001, Enterprise SSO, GDPR compliant, AES-256 encryption, Two-factor authentication, AWS hosted servers	HTTPS/TLS, (GDPR) for handling personal data,	?	ISO 27001 certified, GDPR and CCPA compliant, SOC 2 Type II	AWS hosted servers, HTTPS (128-bit TLS), RBAC, PCI DSS compliant	AWS hosted servers, 2048-bit RSA key access for servers, no passwords, SSL, RBAC	MFA, SSL/TLS encryption, ISO 27001, ISO 27012, ISO 27018, GDPR and CCPA compliant	ISO 27001, GDPR complaint, SSL encryption, passwords stored in virtual vault	AWS hosted servers, OAUTH protocols	(depends on integrations)	MFA, SSL/TLS encryption, ISO 27001, ISO 27012, ISO 27018, GDPR and CCPA compliant	AES-256 encryption, HTTPS/TLS 1.2, Azure Active Directory (AAD) user authentication, ISO/IEC 27001, 27017, 27018, multi-factor authentication (MFA)	SSL encryption, SHA-encrypted passwords, Two-factor authentication, SOC 2 certified, GDPR compliant, DigiCert SSL, OAuth connections
Pricing (with $$$ being the highest)	$	$	Free for native connectors	$$	$	$$	$$$	$	$	Free for individual users (paid business plans)	$$$	$$	$$

1. Whatagraph

Most suitable for: Medium to large marketing agencies with 10+ employees

Whatagraph is an all-in-one marketing data platform which makes it unbelieveably easy to collect, analyze, and report on your data—whether that’s PPC, social media, website performance, or more.

Unlike other tools like Looker Studio or Tableau, you can get Whatagraph up and running in a few hours (not days or weeks).

You also don’t need to hire a data scientist or spend thousands of dollars on an implementation partner.

Anyone on your team—whether that’s an Account Manager or a data analyst—can start analyzing data and building reports right away.

Here’s an elevator pitch of how Whatagraph works:

1. Connect to your data sources and channels in a few clicks. Your data will flow in automatically.
2. Organize your data, teams, and clients on one platform. Make custom metrics and dimensions, and blend data sources together.
3. Visualize your data using drag-and-drop widgets or ready-made templates. Create white-labeled reports with custom logos, domains, and color schemes.
4. Share reports as live links, PDFs, Excel spreadsheets, or automated emails.

All of this on one fast and easy-to-use platform means:

✅ You don’t have to waste time manually compiling data from disparate sources.

✅ You can save up to 40 hours a month on analyzing data and creating reports.

✅ Your data is organized on one platform and you have a clear view of marketing performance.

✅ Your clients or the C-Suite clearly sees the value of your campaigns.

✅ It’s easy to onboard new employees and clients.

As one of our customers puts it:

"To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting.”

But does Whatagraph check all the boxes we mentioned earlier? Here's a deep-dive.

Ease of use

If a dashboard reporting platform is not easy to use, it takes you much more time to build a dashboard or replicate it for the next client.

Whatagraph is designed with fast-moving professionals in mind. It offers you several time-saving features that make your job easier to scale.

Drag-and-drop widgets

If you decide to build a dashboard from scratch, you start with a blank page and drag and drop widgets from the sidebar.

Once you connect a data source, Whatagraph automatically gives you a selection of charts, graphs, and table widgets with the source metrics.

You just have to pick the ones you need!

The widgets conveniently stick to the grid so it’s super easy to create a neat and organized dashboard.

Linked templates

Imagine having to edit hundreds of dashboards one by one just to change the heading.

Not with Whatagraph!

Instead, link hundreds of dashboards to one master template, and any changes you make on it will also take effect on linked dashboards.

Save anything as a template

You built an amazing dashboard that clients love? Save it as your own template.

You created a custom widget with blended data calculated metrics? Save it as a widget template and use on any dashboard you create.

With Whatagraph, you build things from scratch only once!

As a result, you can:

✅ Save time creating and updating dashboards

✅ Manage a large number of dashboards

✅ Replicate success with ease

Stable, reliable, all-in-one platform

Unstable dashboard analytics software can backfire on you in multiple ways. For example, a connector can break off and make your dashboard unusable just minutes before the client or leadership meeting.

Connectors from different vendors may have different refresh times, so you may have inaccurate data at any given time.

With Whatagraph, though, you don’t have to worry about that.

Our data integrations are fully-managed, which means they’re more seamless, stable, and reliable.

Our Product engineers regularly update these integrations so there would be less breakages and outages. We also have an emergency alert that will wake up our engineers (even if it’s 3 am where they are) to quickly fix system outages, if there are any.

Fully-managed, direct integrations also mean we can resolve any bugs faster without having to involve a third-party company.

In terms of speed, you can work with 10 sources and 100 widgets at the same time on Whatagraph without slowing down the platform.

And thanks to a recent update to Google Kubernetes Engine, even reports with heavy widgets, tabs, and charts take less than 10 seconds to load on Whatagraph.

Plus, our dashboards have a consistent refresh rate of 30 minutes in all plans across all your reports, blends, and integrations.

As a result of all this:

✅ There are no inconsistencies in the data on Whatagraph. Every source refreshes every 30 minutes.

✅ Your dashboards load instantly and shows the right metrics. No surprises right before a meeting with your client!

✅ System outages (if any) are quickly resolved by our Product engineers, who are on 24/7 standby.

Highly customizable

Unless you can customize your dashboard to specific client or campaign requirements, you are leaving a lot of money (=actionable insights) on the table.

Why?

Because your dashboard tool should cover a wide range of reporting needs and bring up just the right information that helps you move the client’s business forward.

James Taylor, SEO Strategist at Embryo explains their approach:

We’d rather reduce the amount of data so that we can focus on exactly what the client wants to see, and make it as easy as possible to see how a certain strategy approach benefited their organic visibility and revenue.

In Whatagraph, customization is possible on two levels:

• At the data level
• At the dashboard level

By customizing your data, we mean:

• Blending different data sources together to create new ones
• Creating custom metrics
• Creating custom dimensions

This way you get a more comprehensive view of marketing performance and keep your reports neat and organized.

For example, say you want to see total impressions across all your social channels – Facebook, Instagram, and LinkedIn. You can easily create a new combined metric in (literally) 2 minutes. Check out this video to see how.

The end result is a new metric called “Total Impressions” that you can add to your marketing dashboards.

But data customization doesn’t stop there. Thanks to the recently launched Performance Monitoring feature you can:

• Group 100s of scattered data sources into unified metrics in seconds, without having to do complicated blends
• Slice and dice your data by client, channel, location, or whatever makes sense for your business using custom tags
• Visualize key metrics from all your data sources in one place

On the dashboard level you can customize every dashboard you create by:

• Uploading your logo or your client’s logo
• Creating color schemes that fit your brand colors
• Adding text, headers, and footers
• Changing the icons and colors of your widgets
• Creating custom domains to host and share your dashboards

Thanks to Whatagraph’s powerful no-code data organization:

✅ Your dashboards look neat and tidy.

✅ Your clients clearly see the value you are delivering (instead of being overwhelmed with data)

✅ You can analyze and compare performance any way you want and use these insights to deliver better results for clients.

Fast and friendly customer support

Even with the easiest tool, sometimes you need human help to make sure you’re getting the most out of all the features.

At Whatagraph, you can reach out to us instantly via live chat on our website or email.

Our amazing Customer Support team will get back to you within 34 seconds to 4 minutes, and resolve issues within 5 to 24 hours.

Plus, all our pricing plans come with a dedicated Customer Success Manager who will help you:

• Migrate your data from your current platform
• Set up data connections
• Organize your campaigns and data
• Automate reports
• With anything else that ensures your success

As a result, of all this:

✅ You are able to fix any bumps in the road on the spot without having to ticket the issue with developers and wait for your turn.

✅ Your transition to Whatagraph is smooth and painless.

✅ You can rest assured that you are getting the most our of Whatagraph for your money.

Security and compliance

Not using a secure marketing dashboard platform puts your businesses to several risks. These range from compliance violations and sensitive data exposure to operational downtimes and damaged reputation.

User data security is one of the pillars of Whatagraph.

We are ISO 27001 certified and GDPR compliant.

At all times, you have control over the data Whatagraph has access to and the transactions that occur, and you can request us to delete all your personal data any time.

We've also built our systems from the ground up to align with the best practices in security and data protection:

1. Access to information resources is granted according to an individual’s role and the data classification. Each employee uses a unique password with a minimum of 8-10 symbols to log into their account, which is secured with 2-step verification. To ensure the highest level of data protection, passwords must be changed to a new one every 6 months.
2. We encrypt data using AES-256 encryption.
3. We obtain your data through third-party data integrations and create backup copies. These copies are retained for a specified period or until they are no longer relevant, after which they are deleted.
4. We offer Enterprise-SSO on all pricing plans.

Plus, all of our services run in the cloud. We do not host or run our own routers, load balancers, DNS servers, or physical servers.

Instead, we use Google Cloud Platform and Amazon Web Services to process your data.

These organizations have excellent compliance and regulatory audits, including SOC 1/2-3, PCI-DSS, and ISO27001.

As a result of these security measures:

✅ Your business data is safe from cyber threats both in transit and at rest.

✅ Your reputation as an agency is protected from the negative consequences of data breaches.

✅ The chances of downtime and financial loss as a result of data breaches is minimal.

Key Features

• 55+ native integrations
• Custom integrations through Custom API, Google Sheets, or BigQuery
• Versatile drag-and-drop widgets for reports and dashboards
• Custom metrics, dimensions, and data blends
• Currency conversions
• Library of pre-made dashboard and report templates
• Export to Excel and CSV
• Custom branding and white-label features
• Automated report sharing via email
• Links to live dashboards
• No-code data transfer to BigQuery and Looker Studio

Whatagraph Reviews from Real Users

“To me, Whatagraph is like the Tesla or Mercedes of digital analytics tools, their clean and simple way to present complex marketing data. I highly recommend it to anyone working with marketing analytics who values efficiency and clarity in their reporting.” (Source)

“Whatagraph has a simple user interface that is easy to navigate even for those who don't have analytical skills.” (Source)

“What I like best about Whatagraph is having the ability to create reports fast and easy. No more spreadsheets to do reports, they have a great variety of templates.” (Source)

Pros and Cons

Pros:

• All-in-one marketing performance monitoring and reporting solution
• Easy to use by anyone on your team
• Fast campaign performance and insights
• Stunning visual reports
• Makes results easy to interpret
• Excellent live chat customer support

Cons:

• No freemium plan
• Can be expensive for small agencies (under 10 employees) and freelancers

Pricing

Whatagraph offers three pricing plans based on the amount of “source credits” and access to customization and data organization capabilities.

You can use source credits to connect data sources, send data from a source to a warehouse, and blend cross-channel data together.

Reach out to us for a custom pricing plan, just for you.

2. Metrics Watch

Most suitable for: Freelancers, small businesses, and boutique agencies

Metrics Watch is an email-based solution for sending marketing reports to team members and clients.

It pulls KPIs from popular marketing platforms like Google Search Console, LinkedIn Ads, and Mailchimp, automatically compiles the data, and sends the report directly to your recipient’s inbox.

This means you don’t need any third-party tools like Looker Studio or even PDFs. You can immediately send emails or automate them to go out on a daily, weekly, or monthly basis.

There’s also the option to preview reports before they are sent.

To make your life easier, Metrics Watch also offers ready-made templates that you can get started with.

You can also white-label these reports by uploading your logo, choosing color schemes, and sending reports from your name and email address.

However, Metrics Watch doesn’t offer advanced data organization features like data blends or custom metrics and dimensions (Whatagraph does). There is a very basic filter to segment your data, but that’s where it ends.

Key Features

• 12 integrations
• Report templates
• White-labeling features
• API batch reporting
• Basic data filters

Metrics Watch Reviews from Real Users

“Metrics Watch helps me automate reporting for a number of clients who need data on everything from Analytics, to Ads, to performance reporting.” (Source)

“As a boutique marketing agency, MetricsWatch has served our needs and simplified our reporting so far. We might need more customization as we expand though.” (Source)

“We’d also like to see blended metrics, for example, ROAS, but for FB Ads + Google Ads.” (Source)

Pros and Cons

Pros:

• Easy to set up and easy to use
• Affordable
• Helpful customer support

Cons

• Limited integrations
• Limited customization options
• No data organization or transformation features

Metrics Watch Pricing

Metrics Watch offers these pricing plans:

• Startup: $29/month for 2 reports
• Pro: $100/month for 25 reports, white labeling, and free migration
• Agency: $300/month for 100 reports, white labeling, free migration, and advanced widgets

3. Looker Studio

Most suitable for: Freelancers and boutique agencies

Google’s free dashboard tool, Looker Studio, is a popular choice among marketers — freelancers, and even startup agencies.

Looker Studio comes with 21 native integrations with Google-based platforms like Google Ads, DV 360, Google Sheets, and Google Analytics. You can also connect to BigQuery, MySQL, and Microsoft SQL servers on Looker.

Once you connect your data sources, you can use Looker’s drag-and-drop dashboard editor to add:

• Charts, line bars, pie charts, geo maps, area and bubble graphs, data tables, pivot tables
• Filters and date range controls
• Links and clickable images
• Custom text and images
• Custom styles and color themes

You can then share the dashboard with your team or client, who can view or edit the dashboard on their end.

The level of details or customizations you can add to your dashboards depends on how well you know the platform.

However, Looker Studio can be slow, clunky, and doesn’t come with customer support (unless you buy the Pro plan).

It also limits you in the number of sources you can blend together.

Plus, to connect non-native sources, you need third-party connectors, which you need to buy separately.

Key Features

• 21 native connectors (free)
• 1000+ “partner” connectors (paid)
• Drag-and-drop report builder
• Data blends
• Custom images and text
• Custom styles and color schemes
• Mobile app

Looker Studio Reviews from Real Users

“I love the way you can present data from multiple sources in one report. I also love the ability to blend different tables and show the information in one chart.” (Source)

“Unfortunately, connectors break quite regularly and reports containing a lot of data can take a lengthy time to load.” (Source)

“Looker studio needs more report downloading options such as Word and PDF.” (Source)

Pros and Cons

Pros:

• Free (up to a point)
• A huge range of data visualization formats and options
• Easy to use for basic reports

Cons:

• Slow loading
• Connection breakages and inaccurate data
• Limited report-sharing options (no Word, Sheets, or PDFs)

Looker Studio Pricing

Looker Studio is free for connections with 21 native integrations, which are mostly Google-based platforms.

4. Funnel.io

Most suitable for: Enterprises with dedicated data scientist teams

Funnel.io is a data pipeline tool that pulls data from different sources, transforms it, and ships it to data warehouses, visualization tools, or spreadsheets.

Funnel has over 500 data connectors with major marketing platforms and CRM systems, such as Hubspot, Salesforce, DV360, and more.

If you don’t see a connector, you can also import your own data using Google Sheets, or request the Funnel team to build one for you.

Now, let’s say hello to the first elephant in the room.

Funnel.io offers dashboards to visualize your key metrics. However, these dashboards are pretty basic and there aren’t a lot of customization or white-labeling options available.

Another thing is that Funnel lets you do only basic data transformation tasks. Any advanced data processing tasks, you need to do manually orusing other data transformation tools.

Key Features

• 500+ integrations
• Custom integrations or Google Sheets data import
• Custom dimensions, metrics, and currency conversions
• “Data Explorer” dashboard for data scientists
• Basic visualization dashboards to view key metrics
• Export to data destinations

Funnel Reviews from Real Users

“Funnel does the work of several people, we now couldn't run our business without it.” (Source)

“What I like most about Funnel is how customizable it is. Within their Data Explorer you can look at the data in any way please and any possible configuration.” (Source)

“Takes some time to wrap your head around, and the set up takes some time. Still some bugs in some connectors that haven't been solved after a few months.” (Source)

Pros and Cons

Pros:

• A wide range of connections with all major marketing platforms
• Low-code data organization interface
• Fast and helpful customer support team

Cons:

• Initial steep learning curve
• Occasional bugs in connectors
• Basic native visualization widgets

Funnel.io Pricing

Funnel.io’s pricing model is based on “flexpoints” which are usage credits to add new data connectors, transform data, and move it to destinations.

It offers three distinct pricing plans: Starter, Business, and Enterprise.

• Starter: $1.2 / flexpoint per month. This plan allows you to connect the first 3-5 sources and use 350 flexpoints* for free. It includes 121 core integrations, 3 Core destinations, and the Data Explorer.
• Business: $1.5 / flexpoint per month. Gives you everything in Starter plus 381 additional Business connectors, 37 Business destinations, data source templates, and unlimited workspaces.
• Enterprise: $2.0 / flexpoint per month. The plan designed for organizations operating at scale includes everything in Business plus 11 Enterprise connectors, 1 additional Enterprise destination (Snowflake), data region choice, and technical account management.

But if you need dozens of data sources and destinations, you can expect to pay anywhere between $1500 to $4000 per month.

5. Geckoboard

Most suitable for: Medium to large businesses in the Customer Service, Sales, and eCommerce sectors

Geckoboard is an online reporting dashboard for Customer Service, Sales, and eCommerce businesses.

You can connect to 90 data sources, design your dashboard, and share the dashboard with your team members or the company leadership.

Geckoboard supports major marketing platforms, as well as CRM, Sales, Finance, and eCommerce tools. Some examples include Shopify, Stripe, Dixa, Intercom, and Pipedrive.

However, some of these integrations (like Safesforce and Zendesk) are only available on pricier “Pro” plans.

Once you connect your data, you can create three main types of dashboards:

1. A blank dashboard (similar to Whatagraph’s)
2. TV dashboards for internal presentations
3. Mobile dashboards

Still, keep in mind that these dashboards are more suitable for businesses, such as “HR dashboards”, “Inventory dashboards” etc., than for client reporting.

Another cool feature about Geckoboard is its “KPI notifications” which sends notifications when KPIs trend up or down via Slack.

However, unlike Whatagraph, you won’t be able to create custom data blends, metrics, and dimensions on Geckoboard. This can be a deal breaker if you’re a large company and you need to organize your scattered data to create easy to read and impactful reports.

Their dashboards are also quite basic and static with very few customization options. You also can’t ship your data to warehouses on Geckoboard.

Key Features

• 90+ integrations with Customer Service, Sales, Finance, and eCommerce channels
• Drag-and-drop dashboard builder
• KPI notifications
• Slack integration
• Automated email reports
• TV dashboards
• Mobile-friendly dashboards
• Dashboard examples for businesses

Geckoboard Reviews from Real Users

“I love how simple it is to use. That you can connect data from so many different sources in an easy way.” (Source)

“Connecting the dashboard with the Tv works like a charm.” (Source)

“Geckoboard could use more features and options for customization. Compared to other tools like Power BI or Tableau, Geckoboard didn't have as many advanced tools for analyzing data or changing how things looked. I wished I could make more complicated charts and do special calculations.” (Source)

Pros and Cons

Pros:

• Easy to use and set up
• A wide variety of integrations
• Great customer service

Cons:

• Can be pricey if you want to add more dashboards
• Limited customization options for dashboards
• No advanced calculations, blends, and custom metrics and dimensions supported

Geckoboard Pricing

Geckoboard’s pricing is based on the number of dashboards and the number of users.

There are three pricing plans:

• Essential: $149/month for 5 dashboards, 3 users, 1 TV share, and core data sources
• Pro: $199/month for 5 dashboards, 10 users, 3 TV shares, and pro data sources
• Scale: $699/month for 30 dashboards, 25 users, 10 TV shares, pro data sources, and a dedicated Support rep

6. Klipfolio

Most suitable for: Large data teams at companies and large agencies

Klipfolio is a data analytics and business intelligence tool in one. It offers two key products:

1. PowerMetrics: Suitable for data teams at large companies, this is a data analytics solution to centralize, standardize, and share accurate metrics throughout the organization. Non-data teams can then use these certified metrics for their dashboards and reporting needs.
   
2. Klips: These are your regular data visualization dashboards and reports. Klips integrates with 130+ platforms and you can also use a Rest/URL option for custom integrations.

PowerMetrics is the “data heart” of Klipfolio. With it, you can not only connect all your data sources, but also:

• Create a curated metric catalog for other business teams with access control and governance features
• Enable self-serve analysis and AI insights
• Store data in one place—either in your data warehouse, semantic layer, or in PowerMetrics itself
• Share transformed and unified metrics with anyone in the organization

All this is designed to speed up decision-making and reduce ad hoc requests to data teams—if you have a dedicated data team in the first place.

However, when it comes to creating dashboards, Klipfolio also comes with a steep learning curve requiring CSS skills to customize your dashboard themes.

The number of dashboards you can have depends on your pricing plan.

The third thing we don’t like is that you need to configure Klips in different environment, outside the dashboard.

Whatagraph still remains undefeated in terms of user-friendliness.

Key Features

• 130+ integrations including warehouses, SQL databases, and file-sharing services
• Data blending, unifying, aggregating
• Custom metrics and dimensions
• AI insights
• Custom dashboards and reports
• Export dashboards as PDF or image files. Export only individual clips as CSV
• Scheduled reports

Klipfolio Reviews from Real Users

“Klipfolio has a user-friendly interface. It can be easily connected with databases, Excel sheets, and Google sheets which makes data integration very smooth and easy.” (Source)

“I love the full range of capabilities that are possible when building a Klipfolio dashboard (specifically with their Klips product).” (Source)

“Every time I contact support I get the impression that I am bothering them. I will not be renewing this platform because I do not feel valued as a customer.” (Source)

Pros and Cons

Pros:

• Easy to use and set up
• Powerful data analytics and organization options
• AI insights to help make data-driven decisions

Cons:

• Expensive with important features only available as add-ons or in Enterprise plans
• Limited customization for dashboards and templates
• Unhelpful customer support

Klipfolio Pricing

Klipfolio offers three pricing plans for two of their products: PowerMetrics and Klips.

Here are the plans for PowerMetrics:

• 30-day free trial
• Professional: $300/month for 10 users and unlimited metrics.
• Enterprise: Custom pricing for 10 users, unlimited metrics, and priority support.

It’s also important to note that important features like data warehouse integrations, AI insights, and custom domains are only available as add-ons, unless you purchase the Enterprise plan.

Klips’ pricing is further divided into plans for businesses and for agencies.

Here are the plans for businesses:

• Grow: $190/month for 15 dashboards and 1 hr data refresh rate. No priority support or custom onboarding available.
• Team: $350/month for 30 dashboards and 15 min data refresh rate. No priority support or custom onboarding available.
• Team+: $690/month for 60 dashboards and up to the minute data refresh rate. Includes priority support and custom onboarding

There are also plans for agencies:

• Agency Lite: $190/month for 20 dashboards, 20 clients, and 1 hr data refresh rate. No priority support or custom onboarding available.
• Agency Pro: $420/month for 40 dashboards, 40 clients, and 30-min data refresh rate. No custom onboarding available.
• Agency Premier: $1025/month for 70 dashboards, 70 clients, and 30-min data refresh rate.

Side note: On Whatagraph, you can get unlimited dashboards, unlimited clients, 30-min data refresh rate, priority support, and custom onboarding on ALL our plans. Reach out to us for a pricing plan just for you.

7. Domo

Most suitable for: Data teams and tech-savvy marketing teams

Domo is a cloud-based business intelligence platform that marketers can use to manage data, automate reporting, and deliver fast insights that fuel data-driven decisions.

More skilled users can use Domo to create business apps and dashboards, and integrate real-time data from any source.

The platform is designed to be a one-stop data experience solution for executives across departments, from sales to marketing to engineering and HR.

Such versatility is made possible by over 1,000 data source connectors. Domo has native data visualizations, self-service reporting, and embedded analytics.

However, Domo comes with a steep learning curve, which makes top dashboard customization features available only to true experts.

Also, sharing dashboards and cards with clients can be challenging, as there’s no option to see how the dashboard looks from the end-user perspective.

Domo Reviews from Real Users

“Domo has transformed how we use, interpret, analyze, synthesize, and make the most of our data. It really has been a gamechanger that has made us more data-empowered.” (Source)

“I love that we can bring in data from a variety of sources and have it all tie together.” (Source)

“Domo has a steep learning curve for new users and integrating it with niche third-party tools can be challenging.” (Source)

Key features:

• Data and workflow apps - pre-built, low-code, or full-code
• Drag-and-drop report and dashboard builder
• 1,000 on-premise and cloud connectors
• Data transformation and ETL
• Embedded analytics
• Mobile app

Pros and Cons

Pros:

• Easy-to-use interface
• Real-time data access
• Wide choice of visualizations
• Large number of connectors
• Mobile access

Cons:

• Steep learning curve despite user-friendly user interface
• It might require some SQL knowledge
• Performance issues with large datasets
• Costly additional features
• Limited report scheduling options
• Potential downtime issues due to cloud-based infrastructure

Domo Pricing

Domo pricing is not publicly available, so you’d have to ask their sales team for a quote.

However, the pricing is based on the overall usage of the platform and factors such as data storage, data refresh rates, the number of users, the volume of data queries, etc. Newly registered users get a 30-day trial.

8. Databox

Most suitable for: Boutique agencies and small businesses

Databox is a data reporting and analytics platform for growing businesses.

You can integrate with 100+ software tools, and bring in custom data through Google Sheets or Excel.

Then, you can visualize this data directly on Databox using pre-built metrics and templates.

Databox has a notification system via Slack, email, or app updates, that alerts you when the performance trends up or down on your tracked metrics.

You can also save important benchmark groups to track your metrics over time, or compare them with industry standards.

However, Databox users say the platform is clunky and has an unappealing user interface.

Also, ashboards on Databox are not linked – which means you’ll need to edit them one by one rather than in batch. This can be very time-consuming if you need to tweak dozens of similar reports for clients.

On Whatagraph, you can edit them in one-go, saving you massive time.

Key Features

• 100+ integrations
• Native visualization dashboards and reports
• Dashboard and report templates
• Slack, email, or in-app alerts
• KPI benchmark groups

Databox Reviews from Real Users

“Databox makes it simple to interact with data in ways you never thought possible.” (Source)

“I'm not sure what has happened with the customer support team at Databox but they are fairly unresponsive these days.” (Source)

"After 2 years I left. Templates always break, individual metrics always break, lack of good support." (Source)

Pros and Cons

Pros:

• Easy to use
• Wide variety of integrations
• Interactive data

Cons:

• Slow customer support
• Bugs and lag issues
• Broken metrics and templates

Databox Pricing

Databox offers five different pricing plans as of October 2024:

• Free: Limited to 3 users, data sources, and dashboards. No custom metrics, data calculations, or report automation available.
• Starter: $341/month for 50 data sources, 5 users, and unlimited dashboards.
• Professional: $451/month for 50 data sources, 15 users, and unlimited dashboards. Includes custom metrics and data calculations.
• Growth: $681/month for 50 data sources, and unlimited users and dashboards.
• Premium: $999/month for 100 data sources, and unlimited users and dashboards.

White-labeling and “guided onboarding” is also only available as an add-on on Databox ($250 and $500 per month respectively). In contrast, these are included in all of Whatagraph’s pricing plans.

9. Cyfe

Most suitable for: Boutique SEO agencies

Cyfe is a business dashboard app and reporting platform that helps you easily monitor your business data from one place and make better decisions.

You can pull data from 100+ integrations including social media, email, SEO, and sales and finance tools. You can also bring in custom data via .CSV, Google Sheets, SQL, private URL, or push API.

To build visualizations, you can start from their dashboard templates or pre-built widgets. The platform also comes with “Embedded Analytics” where you can take an entire dashboard or a widget and embed it to emails, webpages, or applications.

For SEO managers, Cyfe offers a built-in keyword ranking tool which allows you to automatically monitor website rankings across Yahoo, Google, and Bing. This is similar to AgencyAnalytics’ Rank Tracker tool.

The unique thing about Cyfe is that it supports 15 languages, including Korean, Turkish, and French.

However, Cyfe does not come with any advanced data calculations or organization features, nor can you transfer data to warehouses or other destinations.

Another big big disadvantage of Cyfe is that there is no centralized data management space. Instead, you need to connect or select a source for each individual widget.

Also, there’s no way to create new templates just to duplicate a report for another client.

Key Features

• 100+ integrations
• A wide library of dashboard templates
• Embedded analytics
• Custom and pre-build widgets
• Built-in keyword tracking tool

Cyfe Reviews from Real Users

“It's very easy to create your dashboard and populate it with widgets from different data sources like social media, email marketing software, CRM, or just custom data in a spreadsheet.” (Source)

“The dashboards were very limited on customization and creating calculated fields.” (Source)

“Support really sucks. This never used to be the case BTW.” (Source)

Pros and Cons

Pros:

• Easy to use and set up
• Wide range of integrations
• Affordable price

Cons:

• Incorrect data on widgets
• Poor customer service
• Limited customization and data transformation features

Cyfe Pricing

Cyfe offers five pricing plans:

• Starter: $19/month for 2 dashboards and 1 user
• Standard: $29/month for 5 dashboards and 2 users
• Pro: $49/month for 10 dashboards and 5 users
• Premier: $89/month for 20 dashboards and unlimited users
• Agency: $150+/month for 100 dashboards, 15 users, 10 clients, and white-labeling features

10. Google Sheets

Most suitable for: Startups and freelancers who need to analyze and present simple insights from various finance, sales, marketing, and other platforms.

Google Sheets is Google’s free spreadsheet software that doesn’t need special introduction. You can use it to list, compare, and tabulate data in rows and columns. It’s simple to use for a variety of marketing functions, like managing the contact bases, tracking revenue, keyword research, etc.

Although not packed with advanced features and stunning visualizations as some other tools for dashboard reporting, Google Sheets integrates with many useful tools such as Google Analytics 4, Google Search Console, HubSpot, etc.

Sheets can provide basic analytics and reporting for a small business that doesn’t require much complexity or has few tech-savvy people on board.

As your business grows, you should update to a more flexible and capable dashboard tool.

Whatagraph has a direct Google Sheets integration so you can seamlessly connect your legacy data.

Key features

• Collaboration options
• Data visualization
• Formulas
• Conditional formatting
• Forms
• Google Meet integration

Google Sheets Reviews from Real Users

“It's different from Excel and that has taken some time to get used to. I often find myself hopping over to Google to find a certain formula or to figure out how to find a certain feature - though I did recently find out that many of the same hot keys work on Sheets as they do with Excel.” (Source)

“Sometimes, Google Sheets can be slower with larger datasets, and the formula capabilities, while robust, can feel limited compared to desktop alternatives like Excel for complex data analysis.” (Source)

“I use Sheets for almost everything I do: meeting registration and check-in, financial tracking, event signup, project planning, media management. I even built a relational database entirely in Sheets (it runs a little slowly -- Sheets is NOT a database platform -- but it works for our organization size).” (Source)

Pros and Cons

Pros:

• Easy to organize information
• Easy online access
• Live shared editing

Cons:

• Conditional formatting is not very user-friendly
• Formulas not as easy to use as in Excel
• Limited charts and visual options
• Gets slow with large number of rows

Google Sheets Pricing

Google Sheets is available free of cost if you wish to use it as an individual user. For businesses, Google offers a business subscription under Google Workspace with three pricing models:

• Business Starter Plan: $6/user per month
• Business Standard Plan: $12/user per month

11. Tableau

Most suitable for: Data teams at large enterprises

Tableau is an AI-powered business intelligence and marketing analytics tool. It offers business forecasts, analyzes strategies, and allows for data-driven decisions.

You can use the drag-and-drop builder to choose from various chart types, color palettes, and formatting options to create interactive dashboards without extensive technical expertise.

Tableau provides strong analytics capabilities, including support for advanced calculations, statistical functions, and predictive modeling.

Marketers can perform complex data analysis, uncover trends, and identify opportunities for optimization using features such as trend lines, forecasting, and clustering.

Tableau offers comprehensive customer support services, including training, consulting, and technical support, to assist users with implementation and optimization.

Key Features

• 90+ integrations
• Custom metrics and dimensions
• Data blending
• Drag-and-drop dashboard interface
• AI-powered insights

Tableau Reviews from Real Users

“Tableau allows me to create my own structured data from a lot of unstructured data.” (Source)

“Tableau has an uncanny ability to transform complex data into visually stunning and easily understandable representations.” (Source)

“Tableau can be costly, particularly for startups.” (Source)

Pros and Cons

Pros:

• Powerful data analytics and visualization
• Easy to use and implement
• Seamless data integrations

Cons:

• Can be expensive if you need advanced features
• Takes a lot of time to load large datasets
• All the preprocessing of the data (data cleaning) has to be done beforehand. Data cleaning cannot be done in Tableau

Tableau Pricing

Tableau offers three pricing plans:

• Viewer: $35/user/month, billed annually
• Explorer: $70/user/month, billed annually
• Creator: $115/user/month, billed annually

12. Microsoft Power BI

Most suitable for: Business analysts in SMBs and freelancers

Microsoft Power BI is a business intelligence software suite that includes apps, services, and data connectors. It is a cloud-based dashboard tool that you can use you to combine data from multiple sources into a single data set.

You can use Power BI, on the other hand, creates beautiful visualizations, including interactive charts, graphs, maps, and custom visuals from the Power BI community.

Power BI is highly scalable and can handle large volumes of data and complex analytics workloads.

It connects to a range of data sources, including Microsoft products (such as Dynamics 365 and Azure), databases (SQL Server, Oracle, MySQL, etc.), cloud services (Google Analytics, Salesforce, etc.), and many others.

An interesting Power BI feature is natural language querying. You can ask questions about your data in plain language and the tool answers by giving you relevant visualizations and insights.

On the other hand, direct integrations are limited to 59 apps, and most users notice that Power BI works best with other Microsoft platforms such as Microsoft Edge and Office 365.

Although a capable data analysis tool, Power BI has an even steeper learning curve than Looker Studio.

Key Features

• 100+ integrations
• AI-powered insights and “Co-pilot”
• Data transformation and unification
• Native visualization dashboard and reports
• Shareable reports with other Microsoft services, including Teams, PowerPoint, Excel, and Power Platform

Power BI Reviews from Real Users

“For anyone already used to the Microsoft ecosystem, PowerBI delivers a combination of a user-friendly interface and powerful analytics.” (Source)

“Power bi has a eye catchy user interface and tons of customizing options.” (Source)

“The DAX (Data Analysis Expressions) which is used to creating complex calculations in Power Bi need a deep learning curve for the new users.” (Source)

Power BI Pricing

Power BI offers three pricing plans:

• Pro: $10/user/month
• Premium: $20/user/month
• Power BI in Microsoft Fabric: Custom pricing

13. Grow.com

Most suitable for: Data analysts at medium to large enterprises

Grow is a no-code full-stack business intelligence platform that combines ETL, data warehousing, and visualizations on one platform.

You can connect to 75 data sources through native integrations, including popular CRM platforms, marketing analytics tools, databases, and accounting software.

Then, you can prepare and organize your data using either noSQL or SQL transformations. This includes custom calculations, data blends, and advanced data filters.

Also, Grow stores your data automatically on its platform, so you don’t need to ship it to a third-party data warehouse.

You can create three types of dashboards on Grow:

• Dynamic dashboards which display data based on who is logged into the account.
• Dashboard Blueprints which are pre-built, single data source dashboards
• Custom & Sandbox dashboards which show blended data sources and metrics

These dashboards have powerful filtering options based on date, number, or categorical logic.

You can then share them through emails, shareable URLs, Slack, TV mode, or tables of raw and transformed data.

Grow uses APIs to import data seamlessly from data sources, and it continually refreshes the data so your metrics are up-to-date and reliable.

However, Grow is more suitable for internal data storage and monitoring rather than for external reports. Their dashboards are very nitty-gritty which can overwhelm clients or the C-Suite.

Also, we hear regular complaints about lot of manual work needed to overhaul dashboards with the latest functions.

Key Features

• 75 native integrations
• Built-in data storage
• SQL or non-SQL based data transformations
• Customizable dashboards
• Advanced data analytics and predictive modeling
• Real-time data updates

Grow Reviews from Real Users

“As an analyst, I have recently started working on this tool and this is by far the best. It helps me to create powerful data visualisation as well as to gain insight from that data.” (Source)

“The interface could be better and overall user experience creates lag sometimes.” (Source)

“The back end seems quite complex to work so really need an IT expert to do the set up, but once it's working it's great for users.” (Source)

Pros and Cons

Pros:

• Inuitive, easy to use interface
• 24/7 customer support
• No-code data pipelines, storage, and visualizations

Cons:

• Occasional lags
• Expensive
• Slow performance when dealing with large volumes of data

Grow Pricing

Grow doesn’t share their pricing publicly.