Marketing analytics & reporting

Social Media Best Practices for Beginners

It is no doubt that the business practices in this century have gone beyond the traditional means of advertisement. The world has gone digital and people spend most of their time surfing the internet for information, news, adverts about products and services.

Krystyna Krajevskaja author
Krystyna Krajevskaja

Feb 05 2020 9 min read

Social Media Best Practices for Beginners

Table of Contents

  • Getting Started in Social Media
  • Usage of Social Media Calendar
  • How to Sustain the Plans to Adopt the Social Media Best Practices for Business
  • Getting of Content Strategy
  • Creating and Maintaining Your Brand Voice
  • Avoid the Use of Slangs
  • Buying Time Using Automated Content Delivery
  • Be Interactive
  • Know More About Your Competitors

Many big business organizations today are planning to also plan towards expanding their reach. One of the best medium of doing this is social media platforms, as people spend more time engaging there. This form of marketing has gone global and not just and has been tested potent and useful for startup businesses over the years.

To build formidable marketing strategies, it is important to ensure you are considered before you start. There is a need for you to plan before going into it properly.

Since different social media platforms have different requirements and trends, various post types, varying guidelines, and diverse functions that could be manipulated by the social media team to ensure formidable marketing in your business.

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Getting Started in Social Media

Before you start employing these social media tools, there are some things you need to put in place. Social media usage for your marketing without proper planning and strategies can be hazardous, and you might get the expected results. The following steps will guide you in starting the usage of social media for the best social media practices:

Setting Goals: for social media marketing best practices, there is a need to set goals. You must ensure you know why you will need to use social media in your businesses. It will help give the marketing activities direction and focus.

Moreover, you must ensure that these goals are specific. Let’s say the goal is to have your sales increased by 7. The specificity of the goals will make them measurable. You must also ensure it is good enough to deliver positive outcomes. You must also ensure that these goals are time-bounded.

This timing will help you in measuring if the goals you have set are tending towards being archived or not. This time limit will also help in shaping your effort towards achieving your efforts.

Picking of the Suitable Social Media Platforms: As a startup business, you need to be aware that different forms of social media platforms could be used to market your product and services. The reason is that a particular social media is the most popular social media platform that doesn’t make it suitable for your products.

You need to carefully select the platforms that will be suitable for your kind of business. For instance, if you are dealing with B2B in your business, Facebook usage for marketing will not be the best; the use of LinkedIn would have been the most appropriate. You will also discover that the use of YouTube might be more appropriate to reach a large audience.

In essence, in choosing a suitable social media platform for your product or service, the need for you to research and make an inquiry is critical. For best practices for social media posts, you can search for the purpose and strength of such platforms.

For example, if your goal is to reach more people in a bid to generate traffic, the usage of some social media networks like Snapchat or Instagram might not be suitable.

Moreover, you will also need to consider if you will need more than just one social media network for your social media marketing; however, ensure you embrace the best practices for social media for your kind of businesses. Also don't forget to monitor your performance, using a social media monitoring tool, like Whatagraph will help you streamline all your social media activities.

Usage of Social Media Calendar

Having picked the suitable platform(s) for your products, you need to schedule how this information would be reeled out. There is no how you will have effective social media marketing if you fail to plan how and when a post is to be released on your social media platforms.

If you can schedule the way advertisement is done per time, it will help save you from wasting time searching for the content you need to post. For best practices for social media posts, this will also help you keep to deadlines and organize what you even post on your social media platforms.

To automate your social campaigns, you can check out Shane Barker’s recommended social media management platforms.

How to Sustain the Plans to Adopt the Social Media Best Practices for Business

After that, you have selected the appropriate medium for marketing your products, then the next question is, what are the right are social media best practices for a business that I need to embrace? You don’t need to be worried about that. Just stay calm. This post got you covered. For the best practices for social media posts, the following must be put into considerations.

Getting of Content Strategy

As you know that each platform has its uniqueness, and they differ in terms of their content. In that light, you will need to carefully select what form of content will be suitable for the marketing of your product on a particular social media platform.

For instance, if you have an Instagram account, to advertise on it, you know you will need a visual image kind of content on such a platform. It is often better to plan what form of content is to be posted on a particular social media. Doing this will help you know what to do and how to do them even before you start. It will also help you know why your social media marketing plan is working or not working.

Some of the content that you can use depending on the platform include user-generated content, engagement-driven questions content, humor content, visual image or video content, and lots more.

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Creating and Maintaining Your Brand Voice

In the place of social media marketing best practices, you cannot underestimate the place of brand voice. How the brand identity is essential is not without the brand voice on social media platforms. This helps a lot in connecting you with your target audience.

The more reason for this is because customers like relating with brands they discover can understand what they need and brand they can easily relate with at every point in time. In building your brand voice, you must ensure you determine how you want it to sound online. It would help if you determined the demographics your social media marketing will be directed to. Also, consider the likely things you feel your audience wants to hear.

In maintaining your brand voice for the best practices for social media posts, it will help enhance more engagement and ultimately help boost your trust and reliability in the minds of your clients. And to do this, you need to be consistent with your brand voice and tone.

Your inability to maintain your brand voice will create a big communication gap between you and your clients. Your clients will keep coming to you to ask you some trivial questions to test your authenticity. If you fail by changing your brand voice, you will, by implication, lose the trust that you might have build in your clients through your brand voice.

This can highly affect the number of your followers on your social media page. To ensure social media best practices through your social media handles, you need to be consistent in your replies, call-to-action phrases, ads and promotions, social media bios, captions, direct messages, visuals (the text on visuals), and hashtags.

Avoid the Use of Slangs

From the previous point, you will discover that emphasis was laid on getting to know your population; yes, this is highly necessary as this will help determine the form of language to use for them. You need to understand the appropriate language for your target audience.

Shun the use of slang or jargon that is not relevant to your brand. It could be so annoying if your targeted audience is adults, and you are using slang for them. This could lead to you losing some of your followers. If your brand isn’t dealing with the teens, minimize or, better still, desist from any form of a brand name that is detrimental.

Your clients or audience could get embarrassed by you doing such. Do not be at the losing end all because of desperation to gain their attention. By doing this, you could make the news headlines.

Hence, for social media best practices, you need to take your time to study how your customers interact and communicate with them in the same language.

Buying Time Using Automated Content Delivery

It is also good to be smart whenever you are creating and marketing your products. It is not a bad idea to do some things without going through the stress of doing them manually. There is no point in doing something manually when you have the option of making them automated.

You can automate your posts to send without you going through the stress of wasting time sending them manually. This will save you the stress and time in ensuring your messages are sent at the appropriate time.

In the modern marketing game, relying on just one social media channel to promote your products is often not enough; most businesses find it necessary to be active on at least four different platforms. With this in mind, there is no harm in benefiting from crossposting, for example, and other automation capabilities to create extra time for focusing on other aspects of your business.

Be Interactive

Ensure that you are interactive to ensure social media best practices in your business. You must be able to engage your clients. Don’t sound like programmed robots to them, and don’t respond to your audience messages with automated messages.

Give them real responses that address what they want from you per time. For social media best practices, engage them in more conversation on what they have asked you. You can inspire them to talk. Give them information that will be very useful in addressing the question they asked you.

Know More About Your Competitors

Researching about your competitors is good as it will help a great deal. Knowing the form of content your competitors are using, their brand tone in comparison to yours, and their average engagement will help you in determining what you need to work on your own brand and review your social media strategies.

It would help if you got yourself updated with what your top competitors are using and how they are marketing their products online. This will help you strengthen your own social media strategy since they are also competing with you.

In conclusion, just like you have read earlier, there are different things that you need to consider before you start social media marketing. You must ensure that your social media goals are well stipulated. Your social media strategy must contain your social media calendar. Your social media strategy must also contain how you will create and sustain your brand voice.

Furthermore, there are different social media you can use to achieve social media best practices. To know the best social media platform to advertise your product, ensure you understand the goals and the nature of your business. If you are dealing with business-to-business, social media like LinkedIn has been the best in that section.

To determine the suitable social media for your site, you can research the different social media platforms; try to know their strength and purpose. Don't forget about monitoring and reporting your social media marketing. Use our report template to create beautiful dashboards in seconds.

Published on Feb 05 2020

Krystyna Krajevskaja author


Krystyna Krajevskaja

Krystyna believes optimizing the way you report data is the key to a good marketing strategy. A seasoned social media manager with experience in B2B companies, she loves to identify and share new business opportunities.