Most digital marketers are quite familiar with Search Engine Optimization (SEO) it operates majorly with the use of search engines like Google, Bing, Yahoo and others to fuel their marketing drive, this has proved very effective over the years. Then came the very popular social media platforms which became a very much used tool by every one of the ICT age.
The optimum means of making the most of your Brand's social presence is by Social Media Optimization. It is a strategic means of growing your business or company’s online presence by building and maximizing a strong flexible social media plan to associate with your target audience and drive more conversions. Social Media Optimization allows you to:
As a business owner or entrepreneur creating profiles isn’t sufficient enough. To have operational marketing drive through social media, one requires some sort of line of attack and looking after to be effective.
These platforms can be valuable for earning and transforming leads, but you must make a conscious effort by investing sufficient time needed to create a solid social media presence.
When setting out to carry out a task a paramount step is to plan and clearly state out what you plan to do, why you are doing it, what you plan to achieve and your manner of approach. This same skill is needed is creating your Social Media Optimization Strategies.
The inability to achieve this is a major strain in getting excellent results, this may be because of the fact that it is a quite new tool and is constantly been optimized and its features are constantly been reviewed or updated. An average of Twenty-eight brands sense, that their inability to make clearly defined goals and objectives is the main hurdle keeping them from becoming a social enterprise.
In order to optimize your social media advertising campaigns, you have to have a strategy with clearly stated goals and intentions.
Some Social Media Optimization Strategies to imbibe are:
It is really important to always include your social media handles on all your social platforms be it on your website, sent out mail, or even your post. Make sure social sharing tools are built into your website, include direct links to your website on your social media channels and on your website back to your social media profiles. This makes it easier for your audience to easily follow and interact with you.
In search engine optimization your website is vital therefore optimizing its contents is crucial. Search engines use the content on every page to understand what your website is about. So as to refer people to your site, whenever they search on topics related to your content. Social media optimization is very similar but rather here, you optimize your social media channels.
This seems to be the easiest task to carry out yet most brands fail in their attempt to create a profile. It is more or less the first impression to the public eye about who you are as a brand.
One of the biggest mistakes that businesses make is failing to make the most of the available space on their social profiles, hereby failing to make much impact in SMO. Rushing through this process to get your pages launched is not advised because you end up leaving out certain forms blank of not properly filled. Think of your business page as a Lego structure and your profile as your groundwork.
It won't hold anything substantial if it is feeble. Here is what you need to build a profile befitting of your brand.
Expert option: Dedicate sufficient time for completing your social media profiles 100% so you can give it the attention it deserves. Make good use of the space on each platform to give out relevant information and ensure maximum satisfaction to a first time viewer.
Content is key in SEO as well as SMO. In as much as this is true, quality is superior to quantity. You can’t succeed on social media without sharing relevant content.
Posting relevant content isn’t only dependent on knowing what to post alone but also knowing when to make a post. This can be achieved by studying your audience, know what is trending, what topics your audience engage more in on your platform and factors that drive these conversations.
It will go a long way in making your brand stay connected with your audience, giving them what they need to see when they need it. You can also carry out a periodic survey to track and improve your brand and content.
Managing different social media handles and creating content for each may be tasking but be rest assured it will payout. When you send out a tweet on Twitter or a post on Facebook, don’t copy and paste using the same headline each time rather change the headline.
Some headlines will work better than others, as you may not have the same blend of audience on all platforms. Plus using a variation of headlines makes your feed fresh. Your followers most likely will not want to see the exact Facebook post or Tweet from you five times in a row, but with different catchy headlines, they will and most likely make comment.
Study has shown that images are the most key approach for optimizing social media content. Add high-quality images in your social media updates on every occasion possible. You can use There’s nothing more boring than having a bunch of stretched-out words without images in your Twitter feed or blog.
Expert option: Include a highlighted image in all of your posts. Each and every time people share your content on social media, the image will routinely be added. Don't hesitate to make some changes to your photo using some good filters or other tools which will help you to make your picture more attractive. You can turn your photo into a sketch that will disseminate your page with an exciting view.
Keywords are significant for your website, and blog, so it shouldn’t marvel you that keywords count with your social content, too. This also enables you to keep your content significant to your target audience.
Hashtags have become synonymous with social media marketing. Instagram, Twitter, Facebook, and virtually all other top social media sites make use of hashtags in some style. This makes it easy to track trending topics, categorize social media posts and they obviously can be entertaining.
Hashtags open your posts for further grasp, as it makes it possible for people to see your post without necessarily following you. You can look up what hashtags are trending and find a way to relate it to your brand or, you can create your own hashtag to promote a specific social media campaign.
After carrying out a survey you will know the exact time of the day when your audience is online and active. Knowing this you can plan ahead to publish your post at such periods to get maximum engagement. There are numerous tools available you can use to schedule posts on social media, you don’t need to be told to take advantage of them. This will save you the stress of having to log into your accounts several times per day or remembering to broadcast new
You will also need to control the volume of posts you put on each platform over a period. Each media has its own standards for normal publishing schedules, but the important thing is that you don’t overwhelm your followers with posts.
Adding sharing tools that link to your social profiles to your website is an easy and effective way to indulge your site guests to link up with you on different platforms. You can place them in the header or footer of your pages, and so that users can conveniently see them irrespective of the page they’re viewing.
You can also add social sharing tools at the end of your blog posts and articles. These tools aid readers to effortlessly share your content on their personal social accounts and the more stress-free it is to share your content, the more likely they are to do so.
You need to the performance of your posts on your social platforms so as to see which methods are most operational for your brand. This will give you an idea of which types of posts give positive results and which ones don’t harvest as much interest.
There are several features you can monitor, including clicks, impressions, and engagements. All these are clear indicators of what catches the interest of your audience most. You can use this to identify which types of posts are the most effective for your tactic.
Published on Feb 06, 2020
WRITTEN BYGintaras Baltusevičius
Gintaras is an experienced marketing professional who is always eager to explore the most up-to-date issues in data marketing. He is always in search of new and unexplored angles to share with his readers.
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