Thank you for subscribing!

It's great to feel loved.

Google Analytics Pricing & Features

Google Analytics is a platform owned by Google that tracks, records and breaks down the key metrics of your website. Through Google Analytics, you can determine your website traffic, visitors’ location, interest, behavior, age and how they are interacting with your website.

Google Analytics Pricing Structure

Google Analytics works on the hybrid model meaning it offers the freemium service as well as paid service. The great news is that small business owners can use this service for free without paying any amount or monthly charge. But if you want more advanced features that there are some recurring fees that you will have to pay. 

Unlike the free version, the price difference in paid and free one is quite high. Google Analytics 360, also known as Google Analytics premium will cost you the amount of $150,000 per year. This is the huge price difference because those features are worth considering.

The good news is that for small and medium-sized businesses it’s free and it offers a variety of features that can be enough for any small and medium-sized business to successfully run their marketing campaigns. For large companies that need extra reporting options and capabilities, they can take the premium version and justify its high price.

Free vs Paid Versions

As there is a major difference in prices this is obvious that premium version comes with some additional features but that doesn’t mean your business needs that additional features.

So before signing up, it’s important that you understand your business needs and very well analyze the cost, capabilities, and difference in both versions.

Google Analytics Standard Version

The free version is very suitable for small and medium-sized businesses and offers a variety of features that can very well help the business to grow.

Some of the features Google Analytics free version offers are:

  • Real-Time Data
  • Custom Reporting option 
  • Advanced Segmentation
  • Flow Visualization
  • Social Reporting
  • Conversion Reporting
  • App Tracking and Mobile Device 
  • Video Performance Measurement
  • Multi-Channel Reporting
  • Integration with Search Console, AdSense, Adwords, and DoubleClick Ad Exchange
  • Data tracking and exporting 

As it’s free so it has some limitations as compared to the premium version. Some of the limitations are:

  • Data volume capacity of hitting up to 10 million hits per month
  • Max 50,000 Data rows
  • 5 Slots custom variable
  • Limitation of only 20 custom dimensions and metrics
  • 24+ Hours data freshness capacity

For small companies, low capacity may never be an issue but for large companies with large data hitting the maximum capacity is very easy. So the standard version is a very good choice for small and mid-sized companies. However, large companies with large data will have to benefit from the Google Analytics premium version.

Google Analytics 360

Let’s have a look at some of the additional features Google Analytics 360 allows:

  1. Higher Quality Data:
    With the premium version, your data capacity extends from 10 million hits per month to 500 million hits per month. You also get a guarantee of 98% data freshness and 99.9% data accuracy. In simple words, you get better data accuracy and high volumes.
  2. Advanced Analytics:
    The premium version offers data-driven capabilities, Attribution modeling, and integration with double click manager and data running through Google big query. As a marketer, you can get very valuable information for your business to understand your target audience and target them properly.

Along with these features, you also receive specialized customer support, a dedicated account manager to help you implement the service and train your staff to get the most out of the Google Analytics premium version.

Mike Bennet
Written By Mike Bennet
8 Google Analytics Ecommerce Dashboards
While you can drill through traffic data with custom reports without any constraints, the dashboard report format is report summaries, which include a maximum of 12 boxes or widgets.
7 Best Google Analytics Dashboards
A lot of marketers find the process of creating analytic dashboards confusing. Google has created a solution for Analytics experts to share prebuilt dashboard templates for other marketers to use.
Top 5 Google Analytics Custom Reports
How do you feel when you open Google Analytics account? There is a lot of data in front of your eyes ready to be analyzed. When you see so much data you tend to get confused and not able to analyze it properly. Smart way to go about it is to build Google Analytics custom reports and include only those metrics which are important and you want to analyze.
In this PPC audit guide, we’ll walk you through the methods to set up your PPC audit while also providing a handy step-by-step PPC audit checklist. With these audit checklist, you’ll have an insight into the areas that need improvements, expansion, and advanced optimization.
Mike Bennet
May 27, 2020 4 min read
If you can analyze your search term reports regularly or periodically, you’ll be sure that you aren’t wasting your advertising dollars on irrelevant search queries. Apart from that, you’ll also discover new keyword data and opportunities that you can incorporate into your campaigns.
Wendy Gooseberry
May 27, 2020 2 min read
Sending one message to your entire subscribers consistently is an act that has the potentials of diminishing your brand reputation. Apart from that, it depletes an email list of your subscribers as well as halt conversions.
Gintaras Baltusevicius
May 26, 2020 3 min read