Top 4 KPI Tools for Agencies

Managing data with the right KPI tools is simple yet extremely beneficial for any business manager. It allows them to track and report their KPIs or key performance indicators for actionable insights. KPIs are metrics within your business that need to be measured in order to guide your business to improvement and growth.


KPI tools collect, group, organize, and visualize the most important metrics for your business, providing an overview of its performance and estimated growth.

They allow you to access your KPIs in real-time and make informed decisions to achieve your long-term goals. 

There are numerous KPI tools online, from simple dashboards to the most advanced software you can imagine. But, when choosing the right tool for you, make sure it provides a comprehensive look as to individual departments so as to your overall business. 

Finding the right KPI reports tool for your business may seem a bit challenging, but we did some research for you and found the four best solutions for agencies on the market. 

So, let’s find out why each of these KPI reporting tools is one of our top picks.

4 Best KPI Tools for Agencies


Whatagraph allows you to create a single report to see how each of your marketing channels is performing. It lets you compare various marketing campaigns and landing pages. You can easily compare the same KPI metrics for different data sources to understand the performance of landing pages when it comes to visitors.

With this tool, you can easily add your own custom data and visualize it with their infographic reports. You can create one report to see the performance of your business from customer acquisition to its revenue, retention, and activation.

Another great feature of this tool is the flexibility of the reporting periods, offering incredibly flexible marketing campaign reporting. Its powerful Excel/CSV file import allows you to add marketing analytics data from any source. 

Whatagraph helps you to collect your important KPIs and access them in real-time so that you can make better decisions for your client’s business.


This tool is extremely useful for helping business track KPIs. It provides access to a wide range of data so that you can test your innovative marketing strategies. Some of SimpleKPI’s easy to use features include:

  • Flexible and powerful KPI dashboards
  • Shareable analytics, dashboards, and reports
  • Customizable and standard KPI reports
  • Streamlined KPI analytics

One of the coolest things about this KPI tool is that it allows you to tailor your reports and dashboards to your branding. What’s more, the cloud-based SimpleKPI software allows you to access anything no matter where you are.

You can choose from different graphs, charts, widgets, and league tables to make sure your data is accurately understood across your organization.

The robust KPI reports can be generated and exported in a variety of formats like Excel, Word, and PDF.

This KPI tool lets you compare trends over certain time periods and discover the exact cause of any peaks and troughs. It makes managing KPIs, users, and sharing insights a lot easier. 


This tool is OS-agnostic, so it supports any operating system. It is a robust and flexible data management system that increases end-user productivity, morale, and collaboration. You’ll forget about that expensive BI software which crashes, so no more learning new software and shelling out more money.

It includes predictive analysis, putting intelligence into your business practice. So, you’ll have a single solution instead of fiddling with abundant spreadsheets. 

It is a cloud-based business intelligence solution that allows you to work across various applications with single-source data for real-time analysis, planning, and reporting.

The shared solution environment provided by this KPI tool uses Excel as a front end. It allows a live, multi-user experience by connecting multiple dashboards, data sources, and spreadsheets.

Olation Software’s data hub installs into Oracle, SAP HANA, and SQL Server. It offers support via email and phone. 


Asana is one of the most popular KPI tools on the market. It comes with a clear interface, so being easy to use is definitely an advantage. Plus, everyone in a company can have access to it. 

The KPIs or Key Performance Indicators in this tool are called Objectives and Key Results or OKRs, but they are practically the same thing. 

You can use this tool to create a master OKR project that will show the next tasks that need to be accomplished. OKRs are presented as tasks with a task leader and deadlines, so you can turn conversations into something more – actionable tasks.

Asana offers a one-click service that allows you to quickly see how each project and person is doing. With just one click, you get an attractive weekly report out of each member of your team’s Asana.


By using the right KPI tool, agencies can access their client’s success indicators in real-time and help them achieve their business goals. We’ve found the four best tools to track your KPIs and realize if your current method is effective. Only if you measure your KPIs with the right tool, you and your clients will have success.

Published on Feb 12, 2020




Former data analyst and the head of Whatagraph blog team. A loving owner of two huskies, too.

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