7 Best Adverity Alternatives Loved by Marketers in 2024

Based on ex-Adverity users we’ve talked to and online reviews, here are the key issues with the platform:

❌ Unstable after updates: Adverity updates can break existing dataflows and connections, forcing teams to scramble to fix reports in the middle of client delivery weeks. Users report unexpected bugs in dashboards and calculations, requiring manual double-checking before sharing reports.

❌ Inaccurate or outdated data: Users often see dashboards displaying outdated or inconsistent data, which means teams need to manually verify data accuracy before presenting insights to stakeholders or clients.

❌ Complex and hard to use: Adverity comes with a steep learning curve, especially for marketers without technical backgrounds. Many features aren’t intuitive, and documentation often falls short in helping users troubleshoot issues quickly.

❌ API connector limitations: While Adverity offers many connectors, users find that some key integrations are missing or require slow, custom development, forcing teams to rely on manual workarounds for critical data sources.

❌ Expensive for agencies and SMBs: Agencies and small businesses report that Adverity’s pricing quickly becomes unaffordable as they add more data sources or client accounts, with hidden costs tied to additional connectors or features they need.

❌ Complex onboarding and setup: Initial setup and workflow configuration can be challenging, often requiring technical resources or Python knowledge for advanced use cases, making it difficult for teams that just want to get up and running quickly.

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If you’re experiencing similar challenges with Adverity, we’ve got your back.

In this article, we’ll take you through 7 best Adverity alternatives which are more stable, customizable, and easier to use.

7 Best Adverity Alternatives in 2024

In a nutshell, here are the 7 best Adverity alternatives we’ll review in this article:

1. Whatagraph
2. Funnel.io
3. Supermetrics
4. Improvado
5. Fivetran
6. Klipfolio
7. Tableau

Want a complete feature comparison of these tools? Find it in this free Google Sheets and copy it for your own use. Here’s a little sneak peek:

Let’s dive into each of these tools.

1. Whatagraph

Most suitable for: Medium to large marketing agencies and teams with 10+ employees

If you’re tired of dealing with data aggregators like Adverity and are looking for an all-in-one marketing intelligence platform, Whatagraph is for you.

Whatagraph makes it refreshingly easy to connect, organize, visualize, and act on your marketing data in one place.

In a nutshell, here’s what you can do on Whatagraph:

1. Bring data from 55+ marketing platforms automatically via native, stable connectors.
2. Easily organize your data—create custom blends, metrics, and dimensions using no-code workflows or AI.
3. Ask AI to create reports by just telling it what you want it to build. Or use drag-and-drop widgets or ready-made templates to build one from scratch.
4. Customize reports in seconds by just uploading a screenshot of your (or your client’s) brandbook or putting in a prompt. Host and share reports on your own domain.
5. Analyze your data with granular filters and tags. Spot trends, compare performance, and get actionable insights from your data in seconds.
6. Share reports as live links, PDFs, Excel spreadsheets, or automated emails. You can also transfer your data to a dataBigQuery data warehouse or Looker Studio.

Plus, all our pricing plans come with a dedicated Customer Success Manager and live chat support that responds within 4 minutes and resolves most issues within 4 hours.

Thanks to having all this under one roof, Kim Strickland, Digital Marketing Specialist at Peak Seven agency, saved 63 hours per month on reporting, and $9K+ per month for clients. She said:

Whatagraph has helped everyone on our team get on the same page about clients, what’s important, and how to talk to them. Our relationships with clients have been amazing, and we’ve even been able to retain them longer. Whatagraph is now our Bible—both for our clients and internal teams.

But how does Whatagraph compare against Adverity? Let’s get into the nitty gritty.

Adverity vs. Whatagraph: Head-to-head Comparison

Here are three key ways Whatagraph solves the pains of Adverity:

1. Stable, fast, and accurate platform

One of the biggest frustrations Adverity users report is instability after updates. Updates can break dataflows and connections, forcing teams to scramble and troubleshoot in the middle of reporting weeks.

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Users also mention errors in data fetching and inconsistencies, requiring them to double-check dashboards before sharing reports with clients.

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On top of that, some users note the platform crashes or slows down under heavy loads, delaying reporting workflows (see review screenshot).

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Whatagraph eliminates all three pain points.

✅ Fully-managed, stable integrations: Our Product engineers actively maintain all native connectors, ensuring they remain stable, up-to-date, and bug-free—so you don’t have to worry about integrations breaking after an update.

✅ Fast, reliable performance: You can work with 10+ data sources and 100+ widgets in a single report without slowing down the platform. Reports with heavy widgets, tabs, and charts load in under 10 seconds, even under high load, thanks to our recent migration to Google Kubernetes Engine.

✅ Near-perfect uptime: Over the past six months, Whatagraph has maintained an average uptime of 99.95%. We also have an emergency alert system that wakes up our Product engineers (even at 3 a.m.) to fix any outages quickly, ensuring minimal downtime.

✅ Accurate, up-to-date data: Because integrations are fully managed and monitored, your reports stay accurate and consistent across all sources, so you don’t need to double-check data before sending to clients or stakeholders.

All of this means:

• Your reports load fast.
• Your data is accurate and reliable.
• Platform downtimes are extremely rare and resolved quickly if they occur.
• You spend less time troubleshooting and more time analyzing and acting on your data.

But don’t take our word for it. Bruhith I., Digital Marketing Specialist, actually attests to our stable connectors. He says Whatagraph “pulls in data from Google Ads, Meta, LinkedIn, and even TikTok without any hassle.”

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2. Fully-customizable and easy to use

Adverity is undeniably powerful, but users often say it’s hard to use, rigid, and time-consuming when building and styling reports.

Some reviews mention Adverity’s visualization suite can feel static and inflexible, forcing data to snap to grid layouts that don’t always fit your report design.

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And others mention simple style changes or layout adjustments take longer than they should, and advanced customization often requires technical skills or workarounds. Even small edits like aligning widgets or bulk-moving sections can slow teams down.

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Add to this the steep learning curve for non-technical users and the lack of proper documentation and onboarding, and it’s clear why many teams spend hours manually building and styling reports in Adverity.

(Just look at this long rant from a user)

Source

Whatagraph is the literal opposite of “static” or “difficult to use”.

You don’t need to be a data scientist, do complex ETL setups, or even read tons of documentation to use Whatagraph.

With our newly-released Whatagraph IQ, you don’t even need to build a report yourself from scratch—you can let us do it for you.

✅ Let Whatagraph create marketing reports for you. You don’t need drag-and-drop widgets or dashboard templates anymore. With Whatagraph, just tell what kind of report you want us to build for you and we’ll do it—in seconds.

✅ Generate widgets and charts instantly: Instead of spending hours building charts manually on Adverity, you can just type what you want on Whatagraph:

• “Show top campaigns by ROI for Q1.”
• “Give me a pie chart of ad spend by channel for the last 30 days.”

Whatagraph IQ will generate these charts in seconds. Need edits? Type what you want to change and the widget updates automatically—no need to edit anything manually.

✅ Customize reports in 3 seconds. Forget manually styling reports for each client. Upload a screenshot of your (or your client’s) brandbook, or type a prompt, and Whatagraph will detect fonts and colors and apply them across your report in under 3 seconds.

You can still fine-tune fonts, HEX codes, and colors, and even choose icons to make sure you’re on-brand.

✅ Let Whatagraph organize your data for you. Instead of manually cleaning and reorganizing dimension values, just tell Whatagraph how you want them structured, and we’ll create new custom dimensions automatically. No manual checks, rule-building, or ongoing maintenance needed.

✅ Talk with your data. Ask questions about any of the data sources, regardless what Whatagraph page you are on and get instant answers to them.

✅ AI-generated insights that speak your client’s language. Instead of dumping data, Whatagraph’s AI can generate clear, actionable summaries in 18 languages, providing:

• Summaries of performance
• Recommendations on next steps
• Key wins
• Issues to address

These insights help your clients understand what the numbers actually mean—without you spending hours writing explanations manually.

All of this means:

• You can build and style reports in seconds, not hours.
• Your reports look professional, on-brand, and client-ready with minimal effort.
• Your clients get reports that are easy to understand, not just a data dump.
• Your team can focus on insights and strategy, not on fighting rigid layouts or spending hours aligning widgets.

This is exactly why Patrick C., Director of Performance Marketing, says there is “nothing better in the market” and that Whatagraph “beats a ton of other reporting dashboard vendors that are far more expensive”.

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3. Straightforward pricing

One of the biggest complaints we saw about Adverity is that their pricing is expensive and unpredictable.

Pricing can jump significantly when you add new connectors or features, which makes it difficult for agencies and small businesses to scale without ballooning costs.

Source

Some users also note that Adverity’s pricing isn’t transparent, leaving them unclear about what’s included and what will trigger an unexpected bill.

In contrast, Whatagraph’s pricing is straightforward. All our pricing plans include:

✅ 55+ fully-managed integrations

✅ Custom integrations via APIs, Google Sheets, and BigQuery

✅ Unlimited dashboards and reports

✅ Unlimited data blends, custom metrics, and dimensions

✅ AI report & widget generator, AI performance summary writer, AI chatbot

✅ Data transfer to BigQuery and Looker Studio

✅ Dedicated Customer Success Manager with onboarding and training sessions and data migration assistance

✅ Fast customer support via live chat

We’re not going to claim we’re “cheap”. But we guarantee you—you’ll never be stuck in a situation where you’ll need to drop a couple hundred dollars to get access to “premium” features or a proper onboarding session.

In fact, this reviewer on G2 says we are a “sizable investment” but for the time saved, we are “worth it.”

Source

Convinced Whatagraph is the best Adverity alternative for you? Talk to our team to get started.

Key Features

• 55+ native integrations
• Custom integrations through Custom API, Google Sheets, or BigQuery
• AI report and widget generator
• Custom metrics, dimensions, and data blends—AI custom dimensions generator
• AI chatbot and performance summary writer
• Library of pre-made dashboard and report templates
• Goal pacing and alerts
• Custom branding and white-label features
• Automated report sharing via email, links to live dashboards, and exports to Excel, PDF, and CSV
• No-code data transfer to BigQuery and Looker Studio

Whatagraph Reviews from Real Users:

“The dashboards are clean, easy to build, and perfect for client reporting. It pulls in data from Google Ads, Meta, LinkedIn, and even TikTok without any hassle. I love how I can set up automated reports that look great and are client-ready. No more fiddling with spreadsheets or wasting time building slides.” (Source)

“Apart from all the valuable things the tool has in itself, throughout the years we've chatted with their support for minor issues multiple times, and they were very quick to fix everything of even make improvements based on our feedback. Stellar group of people, these.” (Source)

“Whatagraph is an extremely user-friendly reporting tool that helps us communicate the key aspects of our clients' digital marketing in practically real-time.” (Source)

Pros and Cons

Pros:

• All-in-one marketing intelligence platform with stable connectors
• 0 manual work required with Whatagraph IQ
• Extremely easy to use by anyone
• High customization for both your data and reports
• Fast campaign insights and summaries

Cons:

• 57 integrations might not be enough for you
• Only 2 data destinations (as of July 2025)

2. Funnel.io

Most suitable for: Enterprises and big agencies needing a robust, scalable marketing data pipeline

Funnel.io is a marketing data integration platform that helps you collect, organize, and export data from 600+ marketing, analytics, and CRM platforms.

It’s like a centralized “data hub” that automates pulling in marketing data and sending it to your BI tools, data warehouses, or spreadsheets.

If you don’t see a connector, you can also import your own data using a Google sheet, or request the Funnel team to build one for you.

Unlike Adverity, which many users find complex and overwhelming without clear onboarding, Funnel is praised for being easy to use and quick to set up, even for non-technical teams.

Key Features

• 600+ native connectors for marketing, analytics, and CRM platforms
• Automated, continuous data collection
• No-code data mapping for custom metrics and dimensions
• Data export to Looker Studio, Tableau, Power BI, BigQuery, Snowflake, and Google Sheets
• Anomaly detection and pattern recognition for faster insights
• GDPR, CPPA, SOC-2, and ISO 27001 compliance

Funnel Reviews from Real Users

“The best thing I've found while using it is you can almost do EVERYTHING you would like to, and it is quite easy to figure out. And if you can't do something, the amazing staff will help you so quickly and if it's possible they know it.” (Source)

“Funnel is only as good as the other services you have in your data stack. You will want to layer in a good data warehouse and visualization tool to transform the data being collected into something actionable.” (Source)

“Although the tool is powerful and useful, the incremental price increase makes it a bit harder to sell to our executives, and we need to continuously pause data sources if we no longer use them to save previous flexpoints.” (Source)

Pros and Cons

Pros:

• Extensive connector library
• User-friendly, intuitive setup
• Responsive customer support (often)
• Customizable reporting and metrics

Cons:

• Connectors break often
• Limited data transformation
• Expensive for advanced use
• Inconsistent support for some users

Funnel.io Pricing

Funnel.io uses a flexpoint-based pricing model. Flexpoints are credits consumed based on the number of data connectors, destinations, and data volume you use.

Pricing varies significantly based on usage and requirements:

Please note though that these prices are just estimates, since Funnel itself doesn’t share their pricing publicly.

You can get a more detailed pricing breakdown in this Funnel.io review guide we recently wrote.

3. Supermetrics

Most suitable for: Agencies and marketing teams that need to automate data collection across many sources and already have BI tools for reporting.

Supermetrics is a data integration and aggregation platform that helps marketers and analysts collect and centralize data from 150+ marketing, analytics, and CRM platforms.

It pulls data into destinations like Google Sheets, Looker Studio, Power BI, and data warehouses, automating the reporting process and reducing manual work.

Unlike Adverity, which can feel overwhelming without clear onboarding, Supermetrics is (relatively) straightforward for teams that only want to move and centralize data to Looker Studio, for example.

However, it’s important to note that Supermetrics doesn’t include built-in dashboards. You’ll need to use a separate business intelligence or data visualization tool to build reports, as Supermetrics is purely a data pipeline.

And their connectors are notorious for breaking often, causing your reports to be inaccurate.

Key Features

• 150+ Supermetrics connectors covering marketing, analytics, and sales platforms (Google Analytics, Facebook, Salesforce, Shopify, etc.)
• Automated, scheduled data pulls and refreshes to keep reports up to date
• Custom queries and no-code fields for building advanced metrics
• Flexible data export to spreadsheets, BI tools, and data warehouses
• GDPR, CCPA, SOC 2 Type II compliance for secure data handling
• Custom data import options for handling email-based reports or manual uploads

Supermetrics Reviews from Real Users

“Supermetrics have a ton of connectors to platforms like Facebook, TikTok, Google and more. They make it super simple to load data to Google Sheets and BigQuery.” (Source)

“The costs for additional output tools is crazy high.” (Source)

“Adobe Analytics connector could be a bit easier to deal with. The server Outh does not work as expected when set up so I had to use the 2-week token (which is a pain to keep reauthorizing). Occasionally data sync issues with the Hubspot connector.” (Source)

Pros and Cons

Pros:

• Huge connector library covering major and niche platforms
• Automates repetitive data pulls, saving time on manual collection
• Does the job for moving data once connections are stable
• Flexible exports to multiple BI and analytics tools

Cons:

• Pricing structure can become expensive as needs grow
• Unreliable connections with some social APIs (e.g., Facebook, Instagram), requiring re-authentication
• Steep learning curve and clunky UI for advanced workflows
• No built-in dashboards or native reporting tools
• Mixed support experiences, with slower response times on lower plans

Supermetrics Pricing

Supermetrics pricing is quite complex. It’s based on destination, data sources, and user count, as well as by plan tier.

But beware—many users note costs can escalate quickly if you need multiple connectors, destinations, or additional users, which isn’t ideal if you’re an agency that needs predictable pricing.

4. Improvado

Most suitable for: Mid-sized to large agencies and enterprises with complex, high-volume marketing data needs.

Improvado is a marketing data platform built to help teams automate data integration, reporting, and analytics at scale.

It pulls data from 500+ marketing, sales, CRM, and analytics platforms, centralizing everything into one place so you can build unified dashboards, analyze cross-channel performance, and share real-time insights with stakeholders.

For teams who feel stuck spending hours maintaining data connections, troubleshooting API issues, and piecing together reports in Adverity, Improvado offers a more guided experience with responsive, hands-on onboarding and ongoing support to help you make the most of your data workflows.

Improvado’s uniqueness lies in its AI-powered “campaign governance” solution which automatically validates campaign targeting, naming conventions, brand safety, KPI pacing, and more. It also validates the consistency of your performance metrics and alerts you about any issues.

But because of the vast features available, it can take months to implement Improvado. This makes it a more suitable tool for enterprises who need a powerful data analytics platform, but it may be overkill for marketing agencies and small businesses.

Key Features

• 500+ connectors for marketing, sales, CRM, and analytics platforms
• Automated extraction, transformation, and loading (ETL) of data
• Customizable dashboards for cross-channel insights
• AI agents for anomaly detection, recommendations, and natural language queries
• Scalable to 1 billion+ rows of data annually
• Multi-user collaboration with workflow automation
• SOC 2, HIPAA, GDPR, and CCPA compliance with robust security controls

Improvado Reviews from Real Users

“The ease of use and constant communication was the best part of Improvado. Throughout the entire process we were very happy with the look of our dashboard and the metrics that it was able to pull.” (Source)

“It requires technical experience. I wouldn't say this is a tool marketers or beginners can use. You'll need a developer depending on what you are looking to do.” (Source)

“Improvado can be expensive, particularly for smaller businesses or startups with limited budgets.” (Source)

Pros and Cons

Pros:

• Extensive integrations with frequent new connector support
• Automates complex reporting workflows, saving manual effort
• Flexible, customizable dashboards
• Responsive, knowledgeable customer support
• Scales efficiently for large, multi-channel data volumes

Cons:

• Higher pricing, especially for smaller teams
• Steep learning curve for advanced features and technical setup
• Some users want deeper built-in data transformation
• UI/UX could be more intuitive for non-technical users
• Quote-based pricing lacks transparency

Improvado Pricing

Improvado uses quote-based pricing based on data volume, connectors, and organizational needs, but exact pricing is not available on their website.

However, based on ex-Improvado users we’ve talked to and benchmarks online, here’s how much it can cost:

• Growth: $3,000–$5,000/month (up to 200M rows)
• Advanced: $5,000–$8,000/month (up to 600M rows)
• Enterprise: $8,000–$10,000+/month (1B+ rows)

There’s no public free tier, and annual contracts are common, reflecting its enterprise focus.

5. Fivetran

Most suitable for: Data-driven teams and enterprises that need reliable, automated pipelines across many data sources without coding.

Fivetran is a fully managed, cloud-based ETL platform built to help teams centralize and sync data from hundreds of sources into data warehouses, lakes, or BI tools without coding or engineering help.

With 600+ prebuilt connectors and automated schema management, Fivetran keeps your data pipelines flowing so your team can focus on analysis instead of pipeline maintenance.

For teams tired of troubleshooting unreliable connectors or dealing with manual data cleaning in Adverity, Fivetran offers a “set it and forget it” experience, with data pipelines that adapt automatically to schema changes and keep data synced in near real time.

Key Features

• 600+ prebuilt connectors across SaaS, databases, marketing, and cloud sources
• Custom connector SDK for unsupported sources
• Automated data sync with near real-time updates
• Automatic schema adaptation and management
• Integration with dbt and Coalesce for advanced SQL modeling
• Delivers data to Redshift, Snowflake, BigQuery, Databricks, and more
• SOC 2, GDPR, and CCPA compliance with strong security practices

Fivetran Reviews from Real Users

“Fivetran excels at doing one thing incredibly well: reliably syncing data from multiple SaaS tools into a central data warehouse like BigQuery. The setup is remarkably fast—most connectors are essentially plug-and-play, with minimal configuration.” (Source)

“The pricing model can become expensive at scale, especially when dealing with large volumes of data or many connectors.” (Source)

“Fivetran consulting takes care of the integration and maintenance which removes the hassle of onsite maintenance. They have a good customer support team that can answer questions in a timely manner.” (Source)

Pros and Cons

Pros

• Huge connector library that reduces the need for custom pipelines
• No-code setup with fast onboarding
• Automated schema handling saves engineering time
• Scales reliably for large datasets and complex architectures
• Clear, helpful documentation

Cons

• Pricing can become expensive, especially at scale
• New MAR-per-connector pricing requires close monitoring to avoid overruns
• Support responsiveness varies by tier
• Some connector gaps remain despite the large library
• Built-in transformations are basic for advanced needs, often requiring SQL or external tools

Fivetran Pricing

Fivetran uses a volume-based pricing model based on Monthly Active Rows (MARs) per connector:

• Entry-level plans start around $500/month, scaling up significantly as your data volume and connector count grow.
• Additional charges apply for data transformation beyond the free tier.
• Annual discounts are available for long-term commitments.

While this pricing model benefits teams with one dominant data source, many users find costs escalate quickly when managing multiple connectors or fluctuating data volumes.

6. Klipfolio

Most suitable for: Businesses that want flexible, customizable dashboards with strong data integrations at a reasonable price

Klipfolio is a marketing analytics and BI platform that helps marketing teams, agencies, and internal teams track, visualize, and share KPIs and business data in real time.

With 140+ integrations across SaaS apps, databases, cloud storage, and APIs, Klipfolio centralizes your data so you can build interactive dashboards and automate reporting workflows without heavy manual effort.

For teams finding Adverity’s platform overwhelming for reporting or too focused on raw data pipes, Klipfolio offers a more visual, hands-on approach, letting you craft dashboards that clients and stakeholders actually want to read.

Key Features

• 140+ integrations with SaaS, cloud, and database sources
• Customizable dashboards using “Klips” (widgets)
• Drag-and-drop dashboard editor (after Klips are created)
• Data blending and custom metrics (manual setup required)
• Pre-built templates (17 available) for faster setup
• Report sharing via email, links, PDFs, and public dashboards
• Scheduled email snapshots for automated reporting
• TLS 1.2 encryption and GDPR compliance
• Role-based access controls and SSO (on higher plans)

Klipfolio Reviews from Real Users

“It's very intuitive and the UI is clean. The integrations capabilities are nice.” (Source)

“Their customer service is terrible. I felt very scammed because in the beginning they were telling me a different price than what I was being shown in their own portal.” (Source)

“Works really well with a small set of data but it hangs several times when we did analysis on a larger set of data.” (Source)

Pros and Cons

Pros:

• Strong integration coverage and API flexibility
• Beautiful, customizable visualizations
• Easy drag-and-drop dashboard creation
• Flexible sharing options (links, email, PDF)
• Cost-effective compared to larger BI tools
• Helpful documentation and onboarding resources

Cons:

• Steep learning curve for advanced setups and custom metrics
• Occasional slow load times with large datasets
• Limited pre-built templates, requiring more manual setup
• Connector reliability issues, especially with some social platforms
• Customer support can be inconsistent on lower plans
• No built-in AI for automated insights or summaries

Klipfolio pricing

Klipfolio offers two types of pricing plans—one for businesses and one for agencies.

Here’s how the pricing looks like for businesses (all monthly billing):

• Base: $140/month (3 dashboards, 4 hour data refresh rate, unlimited users)
• Grow: $220/month (10 dashboards, 1 hour data refresh rate, scheduled reports, published links)
• Team: $350/month (20 dashboards, 15 min data refresh rate, SSO)
• Team+: $690/month (40 dashboards, up-to-the-minute data refresh rate, custom onboarding, priority support)

And here’s how it looks like for agencies (all monthly billing):

• Starter: $180/month (5 dashboards, 5 clients, 4 hour data refresh rate)
• Lite: $270/month (15 dashboards, 15 clients, 1 hour data refresh rate, published links, scheduled reports)
• Pro: $420/month (30 dashboards, 30 clients, 30 min data refresh rate, custom domain, priority support, SSO)
• Premier: $1025/month (80 dashboards, 80 clients, 30 min data refresh rate, custom onboarding, custom theme)

7. Tableau

Most suitable for: Enterprises that need advanced, interactive dashboards and robust visual analytics

Tableau is a powerful business intelligence (BI) and analytics platform that helps teams transform complex data into clear, interactive dashboards that drive decisions.

Part of the Salesforce ecosystem, Tableau connects seamlessly to hundreds of data sources, so you can unify marketing, sales, and operational data while building beautiful dashboards—without heavy coding.

If you’re frustrated with the static, hard-to-customize reports in Adverity, you’ll love Tableau’s drag-and-drop dashboard builder.

But perhaps the biggest advantage of Tableau over Adverity is Tableau Einstein (formerly Tableau Next), a fully integrated AI-powered analytics suite. With Einstein, you can:

• Generate predictive insights automatically to forecast campaign outcomes.
• Use natural language queries to explore data quickly without SQL.
• Receive anomaly detection alerts, trend analysis, and AI-driven recommendations directly within dashboards.
• Leverage an AI semantic layer for consistent data interpretation across teams.

Key Features

• Connects to hundreds of data sources, including spreadsheets, APIs, cloud services, and databases
• Drag-and-drop dashboard builder with 30+ visualization types
• Tableau Einstein for predictive analytics, natural language queries, and advanced AI insights
• Custom, interactive dashboards for deep client reporting
• Automated report scheduling and sharing via email, links, or exports
• Role-based access control and collaboration features for teams
• Project tree navigation for organizing large reporting environments
• SOC 2, GDPR, and CCPA compliance for secure data handling
• Developer APIs for embedding Tableau visualizations in client portals

Tableau Reviews from Real Users

“Tableau makes it very very easy to turn the raw data into clear visuals. The dragdrop user interface saves you a lot of time and the multiple kinds of chart types helps present insights in the best way possible.” (Source)

“Ease of use to build comprehensive dashboards as per the requirements. Another major aspect is the ability to integrate with different data sources that makes the entire process quite seamless for us.” (Source)

“Tableau can be overwhelming for beginners — building advanced dashboards requires time and practice. Performance sometimes slows down with large datasets or complex calculations. The licensing cost can be high for small teams or individual users, and version compatibility between Tableau Desktop and Server sometimes causes minor headaches.” (Source)

Pros and Cons

Pros:

• Easy, intuitive drag-and-drop dashboard building
• Advanced AI-powered analytics with Tableau Einstein
• Strong community resources and learning support
• Seamless integration with Salesforce ecosystem and a wide range of data sources

Cons:

• Higher licensing costs, especially for scaling teams
• Performance slowdowns on large datasets or complex dashboards
• Steep learning curve for advanced capabilities
• Occasional connection reliability issues

Tableau Pricing

Tableau uses a tiered, per-user, per-month pricing model, billed annually:

• Enterprise Creator: $115/user/month
• Enterprise Explorer: $70/user/month
• Enterprise Viewer: $35/user/month

All plans are billed annually, with a free trial available for teams wanting to test Tableau before committing. While Tableau’s pricing is aligned with its enterprise-grade capabilities, agencies and smaller teams will need to evaluate these costs carefully as they scale.

Recap: Which Adverity alternative is right for you?

Here’s a quick breakdown to help you find the best tool for your team:

✅ If you want an all-in-one marketing intelligence platform with zero learning curve and powerful AI features—choose Whatagraph.

✅ If you need advanced, scalable BI with AI-powered analytics and best-in-class dashboards—choose Tableau.

✅ If you want a lightweight, affordable reporting tool for clear, automated client reporting—choose Klipfolio.

✅ If you want a flexible data pipeline to feed your existing dashboards—choose Supermetrics or Funnel.io.

✅ If you need a reliable, “set-and-forget” ELT pipeline to keep your BI tools fresh—choose Fivetran.

✅ If you’re looking for an enterprise-grade, AI-powered platform for multi-channel marketing data—choose Improvado.

No matter your agency’s size or the marketing channels you manage, there’s an Adverity alternative that can help you streamline your reporting, save time, and deliver clearer insights to your clients.