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The 13 Best E-commerce Tools to Build Your Online Store

Nov 27, 2020 7 min read

E-commerce tools are a way of optimizing your business. Whether it be through automating, managing systems, organizing tasks, or managing inventory, they can all drive sales.

Why e-commerce?

Currently, there are an estimated twelve million to twenty-four million businesses operating within the e-commerce segment. Lucrative, huh? And to put the cherry on top, the e-commerce segment hits over 500 billion dollars a year in revenues in the US alone.

These are staggering numbers. But this also means there is loads of competition – that's why we're here. And what's a better way to get ahead of the curve than using a good e-commerce tool?

In today's article, we'll go through the best e-commerce tools there are.

The best e-commerce tools out there

Whatagraph is one of the many tools that's been proven to work wonders for e-commerce businesses. It's a tool that automates the whole reporting process for operations. This software is based on open API and connects to loads of different other tools for reporting. Whatagraph already has an integration with Shopify!

Ecommerce reportinh

Try Whatagraph For Free

Apart from Whatagraph, we're going to cover 13 of the best e-commerce tools to ensure you have the resources you need to boost your e-commerce business.


Shopify is one of the best e-commerce services in the industry – it's considered one for a good reason. Shopify takes care of everything from backups to updates automatically. The tool also employs a drag-and-drop website building system. 

In the likely scenario that you need marketing services, it has built-in tools for running campaigns on Facebook and Google. To cap it off, you can manage everything from order to shipping and payments on their all-in-one dashboard. There are a variety of third-party platforms that make premium Shopify themes to aid your customization too!

Shopify Dashboard


  • Basic Shopify: $29/month
  • Shopify: $79/month
  • Advanced Shopify: $299/month
  • Shopify Lite: $9/month
  • Shopify Plus: Pricing available on request

2. Jungle Scout

Jungle Scout is one of the most useful e-commerce tools for selling on Amazon. This tool helps start and grow your shop on Amazon. It includes a system for product research to identify high-demand products. 

If you need to do some keyword research to optimize product listings, they've got you covered on that front as well. JungleScout additionally offers an analytics tool to track daily sales, revenue, and other essential business metrics. And if that wasn't enough, they also have the usual target email campaign systems to boost product sales.

Jungle Scout Dashboard


  • Jungle Scout: $49/month
  • Jungle Scout & Extension: $69/month
  • Extension: $39/month

3. ProProfs Help Desk

ProProfs Help Desk is all about customer care. The tool helps with managing inquiries and responding to customer emails quickly. On Proprofs Help Desk, you can track the progress of every customer request or issue, share an inbox with your teams for easier collaboration, and access a built-in knowledge base and live chat system. 

Having all of these features, you're going to need insightful reports to measure both individual and team performance. Well, they've got that covered as well. You can also capture customer feedback on ProProfs Help Desk with NPS, CSAT surveys. And they allow you to work on desktops, mobile devices, and tablets.

ProProfs Dashboard


  • Forever Free Plan: $0 with limited functions
  • Essentials Plan: $10/user/month
  • Premium Plan: $15/user/month

4. BigCommerce

If we're talking about the best e-commerce tools, the list wouldn't be complete without BigCommerce. It's a robust platform that offers endless opportunities to build, innovate, and grow your online Store. The tool employs a drag-and-drop design element with the flexibility to innovate with an open SaaS platform. BigCommerce also has easy integration with third-party apps and extremely powerful analytics for customer insights. They tout the best-in-class uptime and server response with Google Cloud Platform. Last but not least, they have storefront conversion features like coupons, digital wallets, and more.

Bigcommerce dashboard


  • BigCommerce Enterprise pricing available on request

5. UltraCart

UltraCart is one of the few e-commerce tools that disregards the number of products or experiences a company has. Whatever the number is, UltraCart can be extremely useful. Using this tool comes with multiple fully customizable themes for website building and dashboards for insights on marketing, sales, and design decisions. 

UltraCart also enables easy and useful integrations with payment and fulfillment providers without all of the expensive add-ons.

Ultracart Dashboard


  • Small: $49.95/month
  • Medium: $79.95/month
  • Large: $229.95/month
  • Enterprise: $499.95/month

6. 3dcart

3dcart is one of the better tools for building an e-commerce website. It has a wide range of integration options. They also support over 100 payment processors while offering over 200 built-in features to use. 

And if you're looking for themes, they have over 50 of them, all available for free. Another great feature with 3dcart is the unique cart abandonment recovery tool and full access to HTML and CSS of your e-commerce store for customization.

3dcart Dashboard


  • Startup Store: $19/month
  • Basic Store: $29/month
  • Plus Store: $79/month
  • Power Store: $129/month
  • Pro Store: $229/month

7. WooCommerce

Without a doubt, WooCommerce is one of the best free e-commerce tools available. If you have a WordPress website and want to start working with e-commerce to take your business to the next level, using WooCommerce is one of the easiest ways to do it. 

There are certain upgrades for additional features that cost. However, the free version should more than suffice for rather small e-commerce stores.


WooCommerce is free and open-source.

8. Oberlo

Oberlo is a user-friendly system to manage the whole process of adding, customizing, and tracking products. The tool is dedicated to inventory management, sales-tracking, finding alternate suppliers, and more.



One great thing about Oberlo is that it's free to use for stores with up to 500 products and 50 orders per month. The highest tier plan they offer is $79.90 per month.

9. OpenCart

OpenCart lets you manage your online business without any costs attached. You can download free attachments and updates, and if you want more expansive features, you can pay for those.

Opencart Dashboard


OpenCart is a free and open-source platform.

10. PrestaShop

PrestaShop is another tool in the arsenal for e-commerce based businesses. It'sIt's a free service that allows you to build an online business hassle-free. From a features perspective, it's actually looked at as a competition to Shopify and WooCommerce services. 

PrestaShop Dashboard


PrestaShop is free.

11. Magento

Magento is a tool that allows you to build an online store, manage, and track orders. They also give you access to in-depth analytics of their system.

Magneto Dashboard


Magento has a community version of their system, which is free and open-source. They also have several paid options, some of them being on the higher side of prices. As an example, their enterprise edition costs roughly $15,550 per year.

12. Omnisend

Omnisend is a tailor-made e-commerce platform for marketing. They offer useful features, including customizable marketing automation templates and a visual drag-and-drop email builder.

Omnisend dashboard


Omnisend offers a free plan for basic email marketing and automation activities included in their Standard Plan (starting at $16 per month). They also provide free SMS credits to try out SMS marketing with their Pro Plan ($99 per month).

13. Big Cartel

Big Cartel is another e-commerce tool for building and managing an online business. This platform is segmented for artists and individuals who want to sell their work in online shops. 


The pricing for Big Cartel starts at $9.99 per month and maxes out at $29.99 per month.

Which e-commerce platform is the best?

With all of these different platforms for small business owners and e-commerce stores, you're probably wondering which one is the best.

If you want an easy-to-use e-commerce platform that's been a proven track record of success with the business model, then Shopify is your best bet.

Shopify is an ideal option for both small businesses and larger stores. Some of the more notable customers of Shopify include Tesla and Penguin Books Store. It's is a solution that's conducive for small organizations and businesses that are ready to scale.

Tracking your store's performance

Now with all of these different tools available, you're definitely going to need to weigh the costs. Because you likely won't have time to try all of the e-commerce tools out there.

However, there is one type of tool that we cannot stress the importance of enough. That is performance tracking and reporting. To better make decisions and adjust, you'll need overviews of what efforts are paying off and what isn't. This way, you can make key decisions that are going to impact your overall success.

That makes the data and behavioral insights an essential piece in e-commerce.

Whatagraph is one of the best e-commerce tools out there to track and report on results – here's a 7-day trial to find out why. So once you've got your sleek-looking e-commerce store up and running, you'll be able to see how it's performing in terms of marketing and sales.

Whatagraph team
Written by Whatagraph team

The Whatagraph blog team produces high-quality content on all things marketing: industry updates, how-to guides, and case studies.

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