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Top 8 Dashboard Reporting Tools

Jun 09, 2020 5 min read

Dashboard reporting is the process where relevant business data and key performance indicators are represented in a visual and interactive way.

Thanks to modern dashboard reporting tools, you can analyze and visualize your data and extract actionable insights from it.

Before we reveal some of the best SaaS dashboard tools on the market, here’s why they are important and what qualities make a good dashboard.

Why Are Dashboard Reporting Tools Important?

These tools are very useful because they help you to analyze and organize your marketing data. They make the process of data analysis simpler by collecting and presenting all the necessary data in one location.

With dashboard tools, you can create a wonderful data visualization, combine them into valuable dashboard reports, and customize them however you want. They can help you stay on top of your business’ activities by monitoring critical problems, consolidating key performance indicators, and making the right decisions.

Qualities of a Good Dashboard

The qualities that make a good dashboard include:

  • Ability to take on a large number of data sources and grow with your business;
  • Ability to be customized according to your business’ priorities;
  • Ability to be accessed from anywhere on your mobile (the on-the-go access feature).

Top 8 Dashboard Reporting Tools for Your Business

Here are some of the best dashboard software, their advantages, key features, as well as possible disadvantages:


This dashboard and business intelligence tool allow all employees in a company to easily create interactive, dynamic online dashboards. The initial creation process takes only a few clicks as there are more than 80 professional dashboard templates for different industries (manufacturing, healthcare, retail, logistics, etc.) and business functions (sales, IT, marketing, HR, etc.)

The dashboards from this software are extremely customizable and offer plenty of different features you can use, including chart zooms, time interval widgets, drill-throughs, and drill-downs.

You can share them in different ways, such as live dashboards via URL, automated Email reports, embedded dashboards, and a secure viewer area.

Datapine’s top features – more than 80 professional dashboard templates, intuitive drag-and-drop user interface, multiple reporting options, interactive dashboard features, free POC dashboard, and optional data analysis services.


This online dashboard tool lets you build several real-time dashboards with ease. You can use it to compare results with adjustable targets. Klipfolio supports Facebook, Google Analytics, Salesforce, HubSpot, and more than 90 other cloud applications.

Klipfolio’s top features – different data sources can be gathered in one widget, easy setup, accessible on all devices, visualization, and customization of data according to your corporate image.


This dashboard platform allows you to gather, visualize, and share valuable information within your company. You can use it to monitor valuable data in real-time from one location. Geckoboard dashboard displays the most important KPIs and allows you to share the information on TV screens.

Not only that it has over 80 integration options, but it also allows you to implement your data by linking the Geckoboard dashboard to a database API.

Thanks to the mobile app of the software, you can access the dashboard anytime, anywhere. However, it’s only available for iPhone users, so this is a slight disadvantage.

Geckoboard’s top features – a good overview, ability to show the dashboard under your domain name, ability to share read-only versions of the dashboard, and ability to convert raw data into simple and easy-to-understand visualizations.


This online dashboard tool brings together all marketing channels, sales, finances, social media, and web analytics. It’s free if you use up to 5 different dashboards. You can share the dashboard with your team, clients, and everyone else. It mails data reports automatically in JPEG, PNG, CSV, and PDF formats.

cyfe report

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The Premium version of Cyfe allows adding as many dashboards, users, and widgets as you want.  The only disadvantage of the tool is that it allows little variation in the panel design.

Cyfe’s top features – 5 free dashboards, 60 popular built-in services, easy to use, archiving of data history.


This Business Intelligence system provides PaaS designed mainly for enterprises. It combines data security and management which is crucial for self-service business intelligence.

Activities such as maintaining security and infrastructure are controlled by the IT department, while at the same time you can build dashboards and reports.

You can import the data from cloud-based sources and traditional databases to public data sources. GoodData dashboards are interactive and provide access to numerous tables and graphs.

This dashboard tool offers pre-built templates, so it’s great if you are in the sales, marketing, or customer services branch.

GoodData’s top features – offering a single tool for more users through an ETL process, strong encryption and security, sleek design and simple user interface, ability to easily integrate with other SaaS products.


With this business intelligence platform, you can easily convert complex data into easy-to-understand insights. This tool gathers and manages data from several sources. There are numerous visualization options for the interactive online dashboard.

Thanks to the drag-and-drop interface, you can collect and store data from different sources into one place and then share it with your clients, partners, or colleagues. Implementing apps such as Google Analytics, AdWords, and SalesForce is easy by using the built-in connectors.

SiSence report

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SiSence’s top features – easy-to-use interface, ability to turn analysis into visual reports with ease, ability to take snapshots of your data.


This software allows data discovery and visualization. It allows you to easily visualize, analyze, and share data without needing IT intervention. The platform supports many data sources including Oracle, MS Excel, SalesForce, Google Analytics, MS SQL, etc.

The paid versions of Tableau offer easy-to-use, well-designed dashboards. The tool is perfect for companies that have clients with a few users and who have to provide solutions in numerous organizations, as well as for companies without the infrastructure to build their server installation.

Tableau’s top features – easy to use, works well on mobile devices, and gives external teams, clients, and partners secure access to analytics.


This cloud-based platform allows end-users to access company information. You can use data from multiple sources to make analyses and reports with ease. The Birst is a completely cloud-based tool with an integrated ETL process.

The tool can easily integrate local department sources and enterprise-wide data sources. The two versions of Birst are the Discovery and the Enterprise edition. The Birst, however, doesn’t provide complex analysis so it’s not the best option for large organizations. It’s most suitable for companies with up to 500 employees.

Birst’s top features – almost no problems with the performance and scalability as it works entirely with HTML5, easy to use, and regular new releases.


Dashboard reporting tools help you to visualize, analyze, and organize your marketing data in a way that suits you best, thus helping you to make informed decisions for your business.

Even though we suggested several dashboard tools you can use, it’s up to you to decide which of them is the very best for your needs. See what features and advantages each of them offers, and pick the right one for you.

Gintaras Baltusevicius
Written by Gintaras Baltusevicius

Gintaras is a marketing enthusiast who is always eager to explore the most up-to-date issues in data marketing. He is always in search for new and unexplored angles to share with his readers.

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