A lot of marketers find the process of creating Google Analytics dashboards confusing. Google has created a solution for Analytics experts to share prebuilt dashboard templates for other marketers to use.
Apr 05, 2022 ● 8 min read
The GA dashboard is a document that gives an update of your (or your clients’) most recent and important metrics and KPIs. It is a free-to-use service that offers basic analytical tools and statistics for search engine optimization and marketing purposes, among other things.
Moreover, you can learn about your visitors and how they behave on your website, where they come from, which actions they take and etc.
Depending on the type of Google Analytics dashboard you need, there are different elements that you want to include to keep the dashboard useful.
Real-time data is key in dashboards as its purpose is to provide immediate insights. Google Analytics dashboards with real-time data provide up-to-date information that may be used to improve and optimize current Google ad campaigns, for example.
Despite the goals and objectives, any report should have its own set of important metrics and KPIs. Therefore, think about what your client would need to see the most.
Is your client’s goal to increase their general online presence? They might want to track acquisition, behavior, unique visitors, or their goal conversion rate.
Or does your client want to create a more specific dashboard and learn about the demographics and their target audience? For that purpose, they would use metrics such as sessions, sessions by channel or visits by location.
Why not try Whatagraph instead? Our Google Analytics dashboard and metrics can be customized to present the current progress of your clients’ marketing campaigns.
Google Analytics dashboards provide an overview of your clients’ most recent data. With data visualization functionality, raw data will be aggregated to provide a high-level representation. This implies that any dashboard you develop should provide more than just data. Rather, they must convey a story and illustrate patterns and trends using pie charts, line graphs, and bar charts..
It’s super easy to do.
First, go to your Google Analytics account and open the dashboard you want to share with your team members or clients.
Second, click on Share. Now you’ll have the options to:
Depending on how you communicate with your clients or what kind of report you need to send to your boss, one of the options above may meet your needs. However, there are other options too - but we’ll cover that in a minute.
Let us now cover some examples of great GA dashboards you can use to get inspiration.
Cemal Buyukgokcesu created this basic dashboard.
This Google Analytics dashboard is all about tracking the fundamentals of your client’s website. This includes the type of visitors the website attracts and how do they interact with your client’s website.
This dashboard focuses on sessions and bounce rates. The Google Analytics data provides great insights, allowing you to optimize PPC campaigns, among other things, and improve your overall website performance.
The basic custom dashboard with Whatagraph can be altered and personalized with the help of widgets. Drag and drop the elements you need and design a dashboard to answer some of these key questions:
Bonus tip: keep the basic dashboard as basic as possible. Don’t display too much data or utilize too many categories. Remove any unnecessary data. Leave enough white space for the client to understand the data structure.
Avinash Kaushik created the executive dashboard.
The creator highlighted three forms of metrics you can track in Google Analytics - acquisition, behavior, as well as outcomes. The dashboard estimates all these three types, making it the ideal dashboard for executives who want to gain insight into the overall performance instead of detailed data.
Questions answered by the dashboard:
Bonus design tip: Use your colors wisely and enhance the contrast to build engaging dashboards that are fun to look at. This will make it easier for your clients to sort through data and figure out the logic behind the numbers.
Love Data proudly created it.
The digital marketing dashboard provides you with all the most important marketing data you need from your clients’ websites. From sessions to devices being used, all the way to gender and age of the page visitors, everything is in one place for an easy overview.
Questions Answered By The Dashboard:
To create the best digital marketing dashboard, determine your client’s objectives and decide on the KPIs to showcase. Then, determine the data sources and channels you will be using. Based on the selected KPIs, you can decide where the data will be coming from.
For example, Whatagraph allows you to combine data from many sources into a single client report. Improve your marketing reports by creating the most effective dashboard instead of pulling just one data source from Google Analytics.
Vagelis Varfis proudly created it.
The content marketing dashboard analyzes the performance of your website content and displays the entire funnel, from attracting visitors to converting them into paying customers.
An effective dashboard will provide valuable insights and help your agency answer questions regarding the overall content contributions to a client’s revenue.
Moreover, the content marketing dashboard will help you create better content in the future by giving you data on what your audience prefers the most.
It reveals:
Questions Answered By The Dashboard:
Kevin Pike proudly created it.
You need to know the pages generating quality visits if you intend to prioritize your SEO activities. The SEO dashboard walks you through the whole process - search query, page, and completion of a goal. It informs you of the exact organic search keywords that are driving quality traffic to your website and provides a complete overview of all your pages.
It is also beneficial to tell you which sites are beneficial to your client and which ones need more improvement.
Moreover, the SEO dashboard displays the pages that have an impact on your website’s organic traffic and domain authority. This, in the end, will be used to determine the conversion rate.
Questions Answered By The Dashboard:
Justin Cutroni proudly created it.
The social media dashboard examines on-site and off-site social activities. You can simply learn which of the social channels is generating quality traffic with no bounces.
Questions Answered By The Dashboard:
Blast Analytics and Marketing created it.
The eCommerce dashboard focuses on customer acquisition for online stores or eCommerce. It looks at the purchasing habits of customers through various referral sources. You can learn the touchpoints that are necessary to examine revenue by product.
The most essential thing is to gather data in one place and examine it all at once. You can also compare data at various time intervals and examine how customers interact with your website. Last but not least, assess your efforts in external marketing.
However, when you combine it all into a single Whatagraph report like this, you get a clearer picture:
Attempt to consolidate as much information as possible into a single spot. Then, for each KPI, set benchmarks and check which ones you can hit.
That is the definition of analysis. Setting goals to achieve over a period of time is the next step. That's when you start monitoring, which you can accomplish by using the same metrics as you did with goal progression.
Questions answered by this dashboard:
Keep in mind the following practices when generating dashboards:
Your dashboard of key performance indicators is designed to assist you in tracking your daily progress. Make it your go-to resource for success!
If you’re looking for a way to create beautiful dashboards without Google Analytics, sign up for a free Whatagraph trial! You can combine your GA data with multiple sources to create reports your clients love.
Published on Apr 05, 2022
WRITTEN BY
Whatagraph teamThe Whatagraph blog team produces high-quality content on all things marketing: industry updates, how-to guides, and case studies.
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