7 PPC Reporting Examples Curated by Marketers (+ Templates)

Most PPC reporting ends up as a bloated spreadsheet or a dashboard full of metrics that don’t actually answer the one question stakeholders care about: “Are our paid media campaigns working??”

When reports don’t clearly connect ad spend to conversions, CPA, and return on ad spend, you’re stuck defending numbers instead of proving value. Clients get confused. Executives lose confidence. And you waste hours formatting charts instead of optimizing campaigns.

This guide fixes that.

You’ll find 9 paid search reporting examples divided into:

• Cross-channel overviews
• Channel-specific deep dives (Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads)
• Industry-specific reports (eCommerce, real estate)

Each PPC report example shows:

• Which performance metrics to track
• How to structure your dashboards
• How to present campaign performance clearly
• And how to automate monthly PPC reports without relying on spreadsheets or Looker Studio

Jump straight to the PPC report examples. Or stick around for insights from top marketers.

What Should a PPC Report Include? 5 KEY Things

Based on thousands of PPC reports created by marketers on Whatagraph over the past 10 years, here are the five key aspects to include in yours.

2️⃣ A Clear Executive Summary

Stakeholders don’t want to decode dashboards. They want to know:

• Are we on track?
• Are we profitable?
• Are we improving?

Every PPC performance report should include a short summary – 3–5 sentences highlighting performance trends and key takeaways.

However, writing these insights out manually across dozens of reports can be tedious and time-consuming.

In fact, that’s exactly how Cris Coussons, Founder of Visionary Marketing and Digital Marketing Expert, felt.

If I could automate one part of reporting, it would be custom annotations within Looker Studio. Right now, we still manually add insights and recommendations alongside charts, but having an automated way to flag performance shifts and suggest optimizations in real-time would make reporting even smoother.

Unlike Looker Studio, on Whatagraph you can get Whatagraph IQ to write out the first version of performance summaries for you based on your connected data on the report. You can then fully tweak it with your business context or tone.

Choose from 5 different content types – Summary, Recommendations, Wins, Issues, or custom prompt, and from 18 different languages.

See how it works here:

2️⃣ Goal Pacing

Before campaigns launch, agree on concrete goals with your clients or stakeholders. Then start every campaign performance report by showing how you’re pacing toward those goals.

For example:

• 20% revenue increase
• 4x ROAS
• 1,000 new leads
• 15% higher conversion rate

In fact, goal pacing is Patrick Cumming’s, Director of Marketing at KlientBoost, favorite graph.

The main graph I use is goal-pacing. It tracks where we're at for our KPI on each metric vs where we should be over time. That way I can tell if we're on track or off-track to hit our KPI goal for the quarter.

Your PPC report should clearly show:

• Target vs. actual
• Are we ahead, behind, or on track?
• How performance is trending month over month

This changes your PPC reporting from reactive analysis into proactive performance management.

On Whatagraph, you can drag and drop a goal widget into your dashboard and instantly visualize pacing toward ROAS, revenue, leads, or conversion rate targets, without spreadsheets or manual calculations.

3️⃣ Top-Line KPIs

Start with a high-level performance snapshot. This should include:

• Total ad spend across all your PPC channels (you can create a custom metric like this on Whatagraph in seconds)
• Total conversions or purchases
• Cost per acquisition (CPA) or cost per purchase
• Return on ad spend (ROAS)
• Conversion rate
• Progress vs campaign goals

Amy Hebdon, Google Ads Conversion Expert and Founder at Paid Search Magic, says:

I generally move from high-level performance > trends > supporting detail, rather than leading with granular tables. Lead with the KPIs and metrics important to your stakeholders, and clear the clutter for everything else.

4️⃣ Granular Performance Breakdown

After the executive view, report on each channel’s key metrics in separate tabs. Include:

• Spend by channel
• Conversions by channel
• ROAS by channel
• Other key metrics that you mutually agreed upon with your clients or stakeholders for each channel

For example:

• Audience Penetration, Qualified Leads, Engagement Rate for LinkedIn Ads
• Leads, Spend, Conversion rate for Google Ads
• …etc.

In each tab for each channel, break down campaign, keyword, and ad performance in granular tables like so:

Then, show the top-performing ads based on the key metrics that matter most to your clients or stakeholders using a carousel-style widget. This makes everything more transparent and visually aesthetic, and helps you make decisions faster.

For platforms like Facebook Ads, LinkedIn Ads, and TikTok, you can also include audience breakdowns like:

• Performance by age and gender
• Performance by job title or seniority (for B2B)
• Geographic performance
• Audience penetration

These insights help stakeholders see if your ideal target audience is engaging with you, not just how many clicks you got.

5️⃣ Actionable Insights & Next Steps

This is where most PPC reports fall short.

Your report shouldn’t end with graphs. It should end with decisions.

Include:

• Budget reallocation recommendations
• Underperforming campaigns to pause
• High-ROAS campaigns to scale
• Creative testing suggestions
• Targeting refinements

This transforms your PPC reporting from a data recap into a strategic roadmap.

When stakeholders finish reading the report, they should know:

• What happened
• Why it happened
• What you’re doing next

Amy puts it beautifully:

Reports should be designed intentionally for the stakeholders, and should include invisible CTAs for what the reader should think, feel or do next based on the data.

That said, let's head to the PPC examples.

7 Free PPC Reporting Examples

Jump to each PPC reporting examples:

1. Cross-Channel PPC Report Example and Sample PPC Report

Use this template for free with your data

Who it’s for: Agencies managing multiple PPC campaigns across Google Ads, LinkedIn Ads, Meta Ads, and TikTok and in-house marketing teams reporting to stakeholders

Channels connected: Google Ads, Facebook Ads, TikTok Ads, LinkedIn Ads

This ultimate cross-channel PPC dashboard example is the perfect example of how you should visualize your PPC reporting. It includes a single, high-level view of key metrics across all your ad platforms in one place. It’s built to connect campaign performance directly to business goals, so you can prove ROAS and optimize budget allocation without relying on spreadsheets.

See this PPC performance report example live:

Metrics to visualize:

• Total ad spend
• Total conversions
• Cost per conversion
• ROAS (Return on Ad Spend)
• Clicks
• Impressions
• CTR (click-through rate), CPC (cost per click), CPM
• Conversion rate
• Spend by channel
• Conversions by channel
• Campaign performance
• Ad performance
• Keyword performance (for Google Ads)
• Landing page performance

Best practices:

Metrics to visualize in a PPC ad performance report (broken down by channel):

Cross-Channel (Overall Performance)

• Total Spend
• Total Impressions
• Total Clicks
• Total Conversions
• Conversion Rate
• Return on Ad Spend (ROAS)
• Cost per Acquisition (CPA)
• Conversion Funnel (Impressions → Clicks → Conversions)
• Daily Conversions Trend
• Marketing Performance Goals (Spend vs Budget, Conversions vs Target)

Google Ads

• Campaign performance by campaign name
• Click-through rate (CTR)
• Cost per click (CPC)
• Cost per conversion
• Quality score (if available)
• Search term performance
• Landing page conversion rate
• Keyword performance breakdown

Meta Ads (Facebook Ads)

• Ad performance by campaign and ad group
• CTR and CPC
• CPM (cost per 1,000 impressions)
• Demographics (age and gender)
• Ad placement performance
• Creative-level performance
• Page engagement metrics

LinkedIn Ads

• Audience penetration
• Frequency (Impressions / Leads)
• Qualified leads
• Cost per lead
• Landing page clicks
• CPM
• Conversion rate
• Follows and engagement
• Audience engagement by job title, seniority, and country

TikTok Ads

• Video views and completion rates
• Engagement metrics
• Reach and cost per 1,000 people reached
• Conversion rate
• Real-time results vs spend
• Campaign performance by age and gender

Best practices:

✅ Start with high-level performance indicators before diving into granular campaign data in your PPC dashboards

✅ Highlight ROAS, CPA, and conversion rate clearly so stakeholders can connect PPC performance to business goals.

✅ Include a table summarizing the key metrics for each ad platform in one place.

✅ Report on different channels in different tabs / pages to not overwhelm readers.

✅ Show top performing ad creatives using a Carousel-style widget so you can see exactly which ad creatives are performing well, and why.

✅ Add recommendations and performance summaries based on your data with Whatagraph IQ.

✅ Review daily trends to catch performance spikes, tracking issues, or budget pacing problems before it’s too late.

✅ Automate your report to go out on a specific date, time, and frequency so you don’t have to worry about late reports. Or share password-protected live report links with stakeholders directly whenever needed.

✅ Add a carousel chart showing the top performing ad creatives for each channel in your campaign reporting template

✅ Add a recommendations section at the bottom of each tab with clear optimization actions

2. Google Ads Report Example and Google Ads Report Sample

Use this template for free with your data

Who it’s for: PPC specialists and marketing teams running Google Ads campaigns who need granular performance insights beyond high-level dashboards.

Channels connected: Google Ads + Google Analytics 4 (for landing page and conversion validation)

This Google Ads dashboard example shows deep, granular Google Ads reporting, from campaign performance and ad creatives to keyword and landing page breakdowns. It helps you move from surface-level metrics to actionable insights that directly improve conversion rate, cost per acquisition, and return on ad spend.

See this Google Ads report example live:

Metrics to visualize in a Google Ads reporting dashboard:

According to Amy Hebdon from Paid Search Magic, these are the key metrics she tracks for Google Ads:

• Leads
• Spend
• CPA
• Conversion rate
• Deeper pipeline or downstream metrics when available

Ideally these will all include BOTH MoM and YoY comparisons so stakeholders can understand trends vs seasonality.

Apart from the key metrics, you can also granular by tracking:

Campaign Performance

• Campaign name
• Cost
• Conversions
• Impressions
• Average CPC
• CTR

Ad Network Performance

• Google Search vs Google Display
• Cost per conversion by network
• CTR by network

Ad & Creative Performance

• Impressions by ad
• Clicks by ad
• Total conversions
• Spend per creative
• Performance by ad format

Keyword Performance

• Cost per keyword
• Conversions
• Impressions
• Average CPC
• CTR
• Search term insights

Landing Page Performance

• Cost by landing page
• Conversions by page
• Conversion rate
• Clicks
• Cost per conversion

Together, these performance metrics give you a granular view of your Google Ads campaigns, from top-level KPIs down to individual search terms.

Best practices:

✅ Start with high-level KPIs before diving into granular keyword and ad performance.

✅ Always analyze CTR, CPC, and conversion rate together to understand true ad performance.

✅ Use a conversion funnel to quickly identify drop-offs between impressions, clicks, and conversions.

✅ Break down performance by campaign, ad group, and keyword to uncover underperforming segments.

✅ Include landing page performance to connect paid search with on-site conversion behavior.

✅ Highlight underperforming campaigns clearly so budget optimization decisions are obvious.

✅ Add a short written summary with actionable insights, stakeholders shouldn’t have to interpret raw campaign data on their own.

3. Facebook Ads Report Example and Facebook Ads Report Sample

Use this template for free with your data

Who it’s for: Paid media managers, social media teams, and agencies running Meta Ads campaigns who need clear visibility into ad performance, audience engagement, and creative effectiveness.

Channels connected: Facebook Ads (Meta Ads) + optional GA4 for offsite conversions and landing page tracking.

This Facebook Ads dashboard example shows how to structure social media campaign data into a clear performance narrative. Instead of just listing impressions and clicks, it connects engagement, demographics, campaign performance, and conversion funnel data, making it easier to optimize targeting, creatives, and budget allocation.

See this Facebook Ads report example live:

Metrics to visualize in your Facebook Ads reporting dashboard:

High-Level Performance

• Impressions
• Clicks (all)
• Amount spent
• CPC (cost per click)
• CTR (click-through rate)
• CPM (cost per 1,000 impressions)
• Offsite conversions
• Performance goals (impressions vs target, clicks vs goal, spend vs budget)

Trend Analysis

• Impressions vs spend trend
• Clicks vs CTR trend

Conversion Funnel

• Reach
• Clicks
• Total conversion rate

Campaign Performance

• Campaign name
• Total spent
• Impressions
• Clicks
• CPC
• CTR
• Page engagement

This helps identify which Facebook Ads campaigns are driving the strongest campaign performance and which are underperforming.

Ad Performance

• Ad name
• Impressions
• Clicks
• Amount spent
• CPM
• CTR
• Engagement metrics

This is essential for optimizing creatives and understanding which visuals or formats drive better click-through rate and conversion rate.

Ad Placement Performance

• Performance by publisher platform
• CPM by placement
• CPC by placement
• CTR by placement

This reveals where ads campaigns are most efficient across placements.

Audience & Demographics

• Impressions by age group
• Impressions by gender
• Engagement by demographic segment
• CTR by age and gender

This section connects social media performance to audience behavior, helping you optimize targeting and reduce cost per acquisition.

Best practices:

✅ Start with high-level ad performance metrics before diving into demographic breakdowns.

✅ Analyze CTR, CPC, and CPM together to evaluate creative efficiency.

✅ Break down performance by campaign and ad to identify underperforming creatives.

✅ Use demographic data (age and gender) to refine audience targeting and improve conversion rate.

✅ Review ad placement performance to reallocate budget toward lower CPM and higher CTR placements.

✅ Include offsite conversions and funnel data to connect Facebook Ads performance to business goals.

✅ Add a short summary with recommendations so stakeholders clearly understand what to optimize next.

4. LinkedIn Ads Report Example and LinkedIn Ads Report Sample

Use this sample for free with your data

Who it’s for: B2B marketing teams, lead generation specialists, and agencies running LinkedIn Ads campaigns focused on sales qualified leads and pipeline growth.

Channels connected: LinkedIn Ads + CRM (for sales qualified leads tracking) + optional GA4 for post-click validation.

This LinkedIn Ads reporting example shows how to structure B2B campaign performance around what actually matters: qualified leads, audience penetration, engagement quality, and revenue impact.

Instead of stopping at impressions and clicks, it connects campaign data to pipeline metrics and high-value audience segments like CEOs, managers, and decision-makers.

See this LinkedIn Ads report example live:

Metrics to visualize on your LinkedIn Ads dashboard:

According to Patrick Cumming, Director of Marketing at KlientBoost, here are the only seven metrics he tracks on his LinkedIn Ads reporting dashboard:

1. Audience Penetration
2. Frequency
3. SQLs (conversions works too, but in-platform I filter only for SQLs)
4. Landing Page Clicks and Landing Page CTR
5. Dwell Time
6. Engagement Rate
7. Cost per 1,000 member accounts reached

He says:

CTR, CPMs and CPCs are a total waste of time to track. The only things that really matter: are you reaching 80% audience penetration and 10 frequency every 90 days. Is it converting to pipeline or not?

Best practices:

✅ Track audience penetration to measure how effectively you’re reaching your ideal customer profile.

✅ Focus reporting on sales qualified leads and conversions, not just clicks.

✅ LinkedIn doesn’t report on Frequency, but it’s important to visualize and track this metric to prevent ad fatigue and shows whether your ads campaigns are overexposing the same audience segment. You can easily create a custom frequency metric (Impressions ÷ Reach) on Whatagraph in seconds without any coding or technical knowledge.

✅ Break down engagement by job title, seniority, and job function to identify high-value segments.

✅ Monitor cost per conversion and ROAS to connect LinkedIn performance to revenue goals.

✅ Include a short summary with optimization recommendations so stakeholders clearly see next steps.

5. TikTok Ads Report Example and TikTok Ads Sample Report

Use this sample for free with your data

Who it’s for: Performance marketers, social media teams, and agencies running TikTok ads campaigns who want deeper visibility into video engagement, demographic performance, and conversion results.

Channels connected: TikTok Ads (with optional GA4 or CRM integration for conversion validation).

This TikTok Ads reporting example shows how to structure video-first campaign performance into a clear, optimization-focused dashboard.

Instead of just tracking impressions and clicks, it combines engagement metrics, video view breakdowns, audience demographics, and conversion data, helping you understand not just who clicked, but who actually watched, engaged, and converted.

See this TikTok Ads example live:

Metrics to visualize in your TikTok Ads reporting dashboard:

High-Level Performance

• Total cost
• Impressions
• Clicks
• Total conversions
• CTR (%)
• CPM
• CPC
• Performance goals (impressions vs target, clicks vs goal, conversions vs goal)

Trend Analysis

• Views vs spend trend
• Clicks vs spend trend
• Results vs cost trend
• Real-time results vs spend

Engagement Metrics

• Paid likes
• Paid comments
• Paid shares
• Paid follows
• Profile visits
• Total engagement trend
• Profile visit rate

Reach & Result Metrics

• Reach
• Cost per 1,000 people reached
• Result
• Cost per result
• Result rate (%)
• Real-time result rate (%)

Campaign Performance Breakdown

• Campaign name
• Total cost
• Result
• Conversion
• Impressions
• CPM
• Clicks
• CPC
• CTR

Ad & Creative Performance

• Ad name
• Total cost
• Results
• Conversions
• Impressions
• CPM
• Ad type performance metrics

Video Performance Metrics

• Video views
• Average watch time per video view
• 2-second video views
• 6-second video views
• Video views at 25%, 50%, 75%, 100%

Demographics & Audience Breakdown

• Performance by age and gender
• Conversions by age group
• Conversions by gender
• Clicks by age group
• Clicks by gender

Best practices:

✅ Don’t just report on impressions and clicks alone, analyze video watch time and completion rates to understand real engagement.

✅ Compare CTR, CPC, and cost per result together to evaluate true campaign efficiency.

✅ Use demographic breakdowns to optimize targeting toward high-converting age groups.

✅ Review video view percentages (25%, 50%, 75%, 100%) to identify drop-off points in your creatives.

✅ Monitor result rate and cost per result to connect TikTok performance to business goals.

✅ Highlight any tracking anomalies (like $0 cost data gaps) before drawing conclusions about ROI.

✅ Include a short summary and recommendations so stakeholders clearly understand what to optimize next.

6. Real Estate PPC Report Example

Use this sample for free with your data

Who it’s for: Real estate marketing teams, brokerages, and agencies running Google Ads and Facebook Ads to generate property inquiries, phone calls, and lead form submissions.

Channels connected: Google Ads, Facebook Ads (Meta Ads),

This real estate PPC reporting example includes paid channels — Google Ads and Facebook Ads — and shows how to connect ad spend to website actions, lead generation forms, and overall deal volume. Instead of just tracking impressions and clicks, it ties PPC performance to tangible outcomes like property inquiries and conversions.

See this real estate PPC report example live:

Metrics to visualize:

High-Level PPC Performance

• Total ad spend (Google Ads vs Facebook Ads)
• Website conversions
• Lead generation forms
• Total conversions from ads
• Cost per conversion
• Conversion rate
• Clicks
• Impressions

Google Ads (Paid Search for Listings & Buyer Intent)

• Cost
• Impressions
• Clicks
• Average CPC (cost per click)
• CTR (click-through rate)
• Conversions
• Conversion funnel (Impressions → Clicks → Conversions)
• Conversions trend over time
• Campaign performance (by campaign name)
• Ad network performance (Search vs Display)
• Ad creative performance
• Keyword performance breakdown
• Landing page performance (/home, /shop, /contact pages)

Facebook Ads (Lead Generation & Awareness)

• Total spent
• Impressions
• Clicks (all)
• CPC
• CTR
• CPM (cost per 1,000 impressions)
• Offsite conversions
• Conversion funnel (Reach → Clicks → Conversion rate)
• Campaign performance (by campaign objective)
• Ad performance by creative
• Demographics (age and gender)
• Ad placement performance
• Page engagement

Ad Spend vs Conversions (Cross-Channel View)

• Google Ads spend vs conversions
• Meta Ads spend vs conversions
• Lead form submissions
• Website conversion volume
• Trend comparison over time

Best practices:

✅ Separate Google Ads (high-intent paid search) from Facebook Ads (demand generation) to clarify each channel’s role in the buyer journey.

✅ Always connect ad performance to real estate-specific outcomes like lead forms, phone calls, and website actions, not just impressions and clicks.

✅ Use a conversion funnel to identify where potential buyers drop off (clicks but no inquiry usually signals landing page friction).

✅ Compare monthly ad spend against website conversions and lead gen forms to evaluate ROI and optimize budget allocation.

✅ Break down performance by campaign and creative to identify which property listings or offers generate the most engagement.

✅ Highlight underperforming campaigns clearly — especially those with high clicks but low conversions — and include recommendations directly in the report.

7. eCommerce PPC Report Example

Use this template for free with your data

Who it’s for: Ecommerce brands, DTC companies, and performance marketing teams that need to connect paid media spend directly to revenue, purchases, and return on ad spend (ROAS).

Channels connected: Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads (plus ecommerce platform data like Shopify or WooCommerce for revenue validation).

This ecommerce PPC report dashboard is built to answer the only question that really matters in online retail: “Are our ads driving profitable sales?”

Instead of stopping at clicks and impressions, it connects campaign data to purchase value, ROAS, cost per purchase, and full revenue performance across every paid channel.

See this eCommerce PPC report example live:

Metrics to visualize (broken down by channel):

Cross-channel ecommerce view

• Conversions by channel
• Spend by channel
• ROAS by channel
• Key metrics by channel (Impressions, Clicks, CTR, Cost, Conversions, ROAS)
• Automated summary
• Actionable recommendations

Google Ads

• Total cost (spend)
• Impressions and clicks
• CTR and average CPC
• Conversions
• Conversion rate
• Cost per conversion
• Conversion funnel (Impressions → Clicks → Conversions)
• Campaign-level performance (cost, conversions, CTR, CPC)
• Keyword performance breakdown
• Landing page performance (/shop, /home, etc.)

Facebook Ads

• Total spend
• Website purchases
• Website purchase value
• ROAS
• Cost per purchase
• CTR and CPM
• Conversion funnel (Reach → Clicks → Conversions)
• Ad creative performance (impressions, clicks, conversions per ad)
• Demographics (age, gender)
• Impressions vs. spend trend
• Clicks vs. CTR trend

TikTok Ads

• Total purchase value
• Purchase ROAS
• Conversions
• Conversion rate
• Cost per purchase
• Results and cost per result
• Reach
• Video views (25%, 50%, 75%, 100%)
• Video average watch time
• Paid engagement metrics (likes, comments, shares, follows)
• Conversions vs. spend trend
• Total purchase value vs. spend trend

LinkedIn Ads

• Spend
• External website conversions
• Post-click conversions
• Conversion rate
• Cost per conversion
• ROAS
• Engagement by seniority
• Engagement by job title
• Engagement by country
• Engagement by job function

Pinterest Ads

• Paid impressions
• Paid Pin clicks
• Conversions
• Web order value
• In-app ROAS (Checkout)
• Web ROAS (Checkout)
• Earned vs. paid engagements
• Top-performing ads by conversions
• Web conversions and order value over time

Best practices:

✅ Start with an “Overview” summary page where you visualize key metrics and goal trends for all your eCommerce channels (e.g. Google Ads, Shopify, Pinterest Ads) in one place

✅ Add custom images of your products and style the report in your (or your client’s) brand colors and font

✅ Visualize spend vs. revenue trends to show true profitability over time.

✅ Include landing page performance for Google Ads to identify conversion bottlenecks.

✅ Break down creative performance (especially for Facebook and TikTok) to prevent ad fatigue.

✅ Highlight demographic segments that drive the highest purchase value.

✅ Surface tracking gaps immediately (e.g., $0 ROAS across campaigns) so stakeholders trust the data.

✅ Add a short summary and recommendation section that translates performance metrics into clear next steps.

How to Build a PPC Report on Whatagraph?

Building a PPC report is as easy as 1-2-3. Here’s how to do it step by step.

1. Create a free Whatagraph account

Start by signing up for a free account. There’s no credit card required and no expiration date, so you can explore the platform and test your PPC reporting setup without pressure.

2. Connect your data sources

Connect your ad platforms like Google Ads, Meta Ads, LinkedIn Ads, TikTok, Pinterest, and GA4. Whatagraph pulls campaign data automatically, so you don’t have to export CSVs or copy numbers into spreadsheets.

3. Use a pre-made PPC report template

Choose from pre-built report templates for cross-channel PPC, ecommerce, lead generation, Google Ads deep dives, and more.

Instead of building from scratch, you start with a structured layout that already includes the right KPIs, charts, and visualizations. You can customize it into a fully custom PPC report tailored to your client or stakeholders.

4. Style the report in your brand (or your client’s)

Upload a brand guide or logo, and Whatagraph IQ will automatically apply the right fonts, colors, and styling across the report.

This is especially useful for agencies delivering PPC reporting for clients who expect fully white-labeled, professional reports.

5. Automate delivery or share live dashboards

Once your report is ready, automate it.

On Whatagraph, you can:

• Schedule it to go out on a specific day and time
• Set frequency (weekly, monthly, quarterly)
• Send PDF reports automatically
• Share password-protected live links instantly