If you are involved in marketing, you probably didn’t get into this business to spend your time creating marketing reports, right? But, if you are successful in what you do, you’ll know that these reports are essential for your profit.
Today, even the average Internet user has access to a massive amount of information that can help them make the right decision when it comes to choosing products, brands, or offers. Implementing a marketing report in a business intelligence strategy is crucial for its success.
It’s the basis of market research and customer acquisition, providing a clear insight into relevant Key Performance Indicators (KPI) and building a solid foundation for higher conversion rates.
It’s a document that includes data from different platforms that shows the performance results of your marketing strategy. The purpose of your marketing report is to understand whether the marketing strategies you currently use are going in the right direction and to further improve them.
The scope of the report can vary depending on the subject matter and the number of platforms you are collecting your data from.
The goal of marketing reports is to optimize your marketing strategies, but you won’t be able to do that if you don’t measure your results. Tracking specific metrics and goals on a daily, weekly, or monthly basis can prevent you from wasting your valuable time and money.
Many people wait for the end of a campaign to check its performance, but that’s not how you keep track of your goals. You should check the performance of your campaign on a regular basis to make sure you’re on the right track.
If you notice something is not working as planned at the beginning of the campaign instead of the end, you’ll save a lot of time and money.
Therefore, you should build marketing reports as regularly as you schedule marketing activities – on a daily, weekly, and monthly basis.
Here are a few reasons to build marketing reports:
People in marketing should look at their performance data all the time, sometimes on a daily basis. Even though daily or weekly reports can be useful, the monthly reports are the most commonly used.
Here are a few words about each type of report based on the time required to gather the relevant data:
They give you tools to make better decisions at a faster pace. A daily marketing report can help you to make an action plan each morning, focusing on the things you’ve accomplished the previous day and the things you can do to improve them.
Even though the overall performance result on the current marketing strategy won’t be affected on a daily basis, a daily marketing report can help you find out more details about the daily activities of the campaign.
Also, these kinds of reports are great for quick experimentation to answer smaller questions, notice a problem early enough to do the necessary action, and avoid wasting money. Remember, a single day may not determine the success of your campaign, but a few days in a row can indicate a trend.
Keeping track of your weekly traffic can help prevent a breakdown in the performance that could impact the progress of an entire month. The data collected on a weekly basis can be of great help for the overall marketing strategy.
The insights you can get from a weekly report can affect decision-making in the future. Things you can track every week include blog traffic and blog leads, website traffic and leads per channel, and online advertising performance.
A monthly report can provide more insights than any other report, although it’s important to consider all of them. You can use the weekly reports to make monthly decisions.
This report shows a bigger picture of your campaigns’ performance in the long run. For example, you can make a monthly report on marketing KPIs, web analytics, or marketing performance.
A monthly marketing report should include the following sections:
Marketing report templates can simplify and speed up the process of creating your daily, weekly, or monthly report. They can be really helpful because creating a marketing performance report from scratch can take hours, and sometimes even days. Luckily, you can find many marketing report templates online and use them to create your reports quickly and easily.
A good template will give you a solid frame on which to build your report. This will save you valuable time and allow you to get back to driving results. No more missed deadlines for you.