Why should you use an Instagram report template?
Manually building each client report takes a lot of time. For an agency that services tens of clients and their Instagram profiles, reporting on all the important metrics for each campaign down to a single post takes costly work hours that should be spent on winning new business.
A report template, on the other hand, saves you time by connecting all the relevant data from each client’s Instagram source and presenting it in a single marketing report. The only thing that remains is for you to add your comments and recommendations for the next steps for each client and schedule an automated send-out.
Our Instagram marketing report template is a scalable solution for marketing agencies and in-house teams. By making small adjustments, you can adapt the template to every client's needs — even linking more of them and editing them in bulk.
What can our Instagram analytics report template tell you?
Monthly or weekly summary
This is the high-level section where you give your clients the big picture of what happened in the previous week or month with their IG marketing campaign. It includes a brief overview of the monthly KPI goals and the most important metrics, such as followers and number of posts. Thanks to our media widget, you can showcase the top-performing post. Finally, you can use the text widget to offer insights, comments, and recommendations for your Instagram marketing strategy in the coming months. This is a good place to upsell new services, such as running an ads campaign to boost the client's overall social presence and reach.
When creating Instagram reports for clients, the frequency of sending the report will influence the specific metrics you should focus on. Here are key metrics for both weekly and monthly reports:
Instagram weekly report metrics:
- Total likes
- Total comments
- Shares
- Top-performing post
- New followers
- Posts per week
Instagram monthly report metrics:
- Total engagement (sum of likes, comments, shares, and saves for the month)
- Average engagement rate
- Total follower growth
- Audience demographics (age, gender, location)
- Top 5 performing posts
- Content type performance
- Website clicks
- Ad spend and ROI
- Competitor analysis
Audience Insights
This section of our Instagram report template allows you to display the audience demographics of the people who reacted to your client’s page. This includes their age, gender, location, and more. The audience section helps you demonstrate that you are reaching your clients’ target audience on Instagram.
Performance by content type
The content performance section lets your clients quickly see what kind of engagement each Instagram story or reel received from their followers. The media widgets display the Instagram post creative together with engagement metrics of your choice—how many people clicked on each post, how many times the post was shared, the number of reactions to comments, the number of times videos were played, and more. This allows you to show your clients what kinds of posts work so you can tell them you plan to release more posts of a similar composition in the future.
Conclusion and next steps
The end section of our Instagram report example sums up the findings from the previous one. This is a good place to present the plan for next steps. Explain what you will do to bring the client closer to their goals and don’t avoid mentioning problems you need to resolve.
Whatagraph has everything you need to present all of your Instagram metrics and KPIs in a single professional report. Keep your clients in the loop using our instagram monthly report template to share updates at any frequency you want. Connect all your client’s social media channels and get an overview of the successes of your marketing efforts in one place, without using any additional tools.
