What is an Instagram reporting tool?
An Instagram reporting tool helps you collect, organize, and present performance data from Instagram ads and organic performance.
These tools often have templates for Instagram data visualization, and the best tools even let you create reports from a simple prompt.
What features should I look for in an Instagram reporting tool?
Here are the features you should be looking for in an Instagram report tool:
1. Native, stable integrations that don’t break:
Your Instagram report generator should pull near real-time data from Instagram accounts, so the metrics are always accurate.
Many reporting tools rely on third-party connectors, which come with issues:
- Network and latency issues
- Data compatibility issues
- API limitations and changes
- Authentication problems
- Rate limits
At Whatagraph, our integrations are fully managed, which means that data is always reliable and maintained by our product team.
Plus, the data refreshes every 30 minutes across all of your dashboards, sources, and blends, so there are no inconsistencies.
2. Ease of use:
Reporting on Instagram data is often linked to hours spent dealing with unorganized data, but it doesn’t have to be that way.
Prioritize reporting tools that have:
- Intuitive user interface that is quick to learn
- Report templates and AI tools for quickly building reports
- Drag-and-drop widgets, charts, and graphs
- Simple but deep customization for reports
- Responsive customer support if you need to troubleshoot issues
- Fair pricing that makes scaling possible
With Whatagraph IQ, you can build and style Instagram reports in seconds without having to hire a data scientist or set up complex data integrations.
3. Great customer support:
No matter the platform you use, there’ll be times you need help from customer support.
For this reason, it’s important that you choose an Instagram reporting tool with a responsive support team and self-help materials.
For example, at Whatagraph, all pricing plans include live chat support and a dedicated Customer Success Manager.
Your dedicated CSM will help with:
- Creating Instagram reports
- Connecting channels and data sources
- Organizing your data
- Migrating data from your current platform
- Anything else you’ll need help with
This means that your transition to Whatagraph will be smooth, as you’ll always have access to customer support.
How to choose the best Instagram reporting tool?
How do you actually go and select an Instagram reporting tool?
We’ve outlined this process into three steps:
Step 1. Define your requirements
Start the process by defining your requirements.
This includes defining your:
1. Reporting requirements:
Do you just need to report on Instagram insights? Or, do you need to combine it with data from other channels for cross-channel insights?
If you need cross-channel insights, make sure your reporting tool integrates with all the key social media, email, paid ads, and SEO platforms.
2. Automation level:
Automation and AI are changing the way reports are created, so this is an important consideration.
If you want to spend less time on reporting and more time on optimizing campaigns, make sure automation features, like an AI report generator, are available.
3. Customization options:
Every Instagram reporting tool offers a different level of customization. Some offer deep customization with advanced data blends and AI insights, while others only allow basic data tweaks.
If your needs are simple, a reporting tool with basic customization might be enough.
If you’re an agency owner with 10+ clients, an Instagram reporting tool with more advanced customization is needed.
Step 2. Research and shortlist tools
After you have a clear idea of what you need, you can better research and shortlist the tools that match your needs.
One place to start is to compare the best Instagram analytics tools or compare leading reporting tools one by one—such as Whatagraph vs. AgencyAnalytics.
Step 3: Compare pricing and value for money
As the final step, compare different Instagram reporting tools' pricing and value for money.
This involves requesting demos from each Instagram reporting tool and comparing the base pricing plans.
Not only this, you should also compare how the available features contribute to your team's efficiency.
For example, reporting tools like Whatagraph offer strong AI features that can drastically speed up your reporting workflow. Comparatively, other platforms require you to manually set up each widget and report, which can mean spending 30+ hours per month on reporting.
What are the best tools for generating Instagram performance reports?
Here are the three best-rated reporting tools for generating Instagram performance reports:
1. Whatagraph
Whatagraph is an all-in-one marketing intelligence platform that makes it incredibly easy to connect, organize, and report on your Instagram data.
It’s built by marketers for marketers—you don’t need to be a data scientist to use Whatagraph.
Here’s what makes Whatagraph a great choice:
- Create reports from a single prompt: Tell Whatagraph what you want, and watch your Instagram reports, including widgets, layouts, metrics, and visuals, being built in seconds.
- Customize styling: Upload a screenshot of your brand look or type a prompt, and Whatagraph will customize the styling to match your look.
- 55+ native integrations: Access our native integrations with Instagram, TikTok, Facebook Ads, LinkedIn, and more.
- AI-generated summaries and insights: Use the built-in AI chat to ask questions about your Instagram data. Get auto-generated summaries, wins, and recommendations in plain language that clients understand.
- Blend and clean your data: Create custom dimensions and unified metrics on your Instagram data, without writing complex formulas.
- Share your reports the way you want: Schedule reports to be sent via email, share live dashboard links, or export them as PDF or Excel files.
If you’re part of an agency and want to create better reports while getting hours of your time back, Whatagraph is arguably the best choice.
In fact, a Florida-based agency—Peak Seven—saved up to 63 hours per month on reporting using Whatagraph, translating into $9K+ savings for each client per month.
Pricing:
Whatagraph offers custom pricing plans, which are based on the number of “source credits” and customization options.
You can use the source credits to connect data sources, blend cross-channel data together, and send data from a source to a warehouse.
Talk to us for a custom pricing plan, just for you.
2. AgencyAnalytics
AgencyAnalytics is a marketing reporting tool used by agencies to create fully white-labeled Instagram reports.
While suitable for basic reporting, many agencies find AgencyAnalytics limiting because it lacks real-time data syncs, deeper insights, and AI and automation capabilities. A few AgencyAnalytics alternatives, like Whatagraph, offer stronger capabilities in these areas.
Best for: Smaller agencies that need a simple Instagram reporting tool
Pricing:
- Launch ($79/month): Includes 5 clients, unlimited reports & dashboards
- Grow: ($239/month): Includes 10 clients, custom metrics & goals
- Perform: ($479/month): Includes 15 clients, bulk operations, benchmarks, and more
3. Databox
Databox offers a drag-and-drop interface that makes it easy to visualize Instagram metrics on live dashboards. It has a few Instagram dashboard templates available, which speeds up the reporting process.
While Databox is suitable for following basic metrics, its dashboards don’t offer the flexibility for advanced data exploration, leading many to look for Databox alternatives.
Best for: Teams that need dashboards to monitor Instagram metrics in real-time
Pricing:
- Professional ($199/month): Includes 3 data sources and unlimited users
- Growth ($499/month): Includes 3 data sources, datasets, and advanced filtering
- Premium ($999/month): Includes 100 data sources, priority support, and faster data sync