Instagram reporting — where to start?
Any marketing reporting aims to provide hindsight of particular activities and identify both positive and negative trends that have emerged during your campaign. When it comes to Instagram business reporting, your goal is to understand the effect of the money spent on your advertising campaign.
But that’s just the beginning. When you dive deeper into data, you’ll discover more insights provided by our Instagram report tool.
The data generated by your Instagram business profile is stored in Instagram Insights. But how do you turn data into reports? You may export this data to spreadsheets and build your reports there.
This way is very manual, prone to errors, and difficult to scale.
Another way is to build your reports using different analytics tools built specifically for Instagram. The problem with these tools is that they usually don’t allow cross-channel insights, and in case you need to report & monitor a number of marketing channels, you may have to use multiple reporting tools that aren’t compatible with each other — which loops back into manual reporting.
Other marketers may use an all-in-one Instagram reporting tool like Whatagraph.
Whatagraph — more than a reporting tool
If you shop around for the best reporting tool for Instagram, you will quickly realize that Whatagraph outruns the competition by a length!
Whatagraph is an all-in-one marketing data monitoring and reporting platform that allows you to connect data from your IG business account and present it alongside data from any marketing platform or software you use for cross-channel insights.
What does that mean?
If you’re posting content on Instagram and three more social media platforms, you can easily aggregate and summarize key metrics and KPIs from all channels and compare their performance.
This might sound complicated, but it’s actually pretty easy and straightforward. Whatagraph has native integrations with 50+ popular marketing platforms, allowing you to connect different channels to your reports in just a few clicks.
You can then organize this data by applying different rules and formulas, blending similar metrics for total value, or displaying them in multi-source tables. Through simple data transformations, you can ensure that the data is displayed in a way that is easy for your clients to understand.
Visualization is a huge part of Whatagraph’s user-friendly reporting environment. While some Instagram reporting tools require you to manually push data to the visualization layer every time you transform or connect a new source, in Whatagraph, everything happens automatically and instantly. Any change in your Instagram data takes effect immediately in the graph or table, so you can quickly isolate the data points you need.
Finally, Whatagraph enables you to automate the whole reporting process so that your clients and stakeholders get monthly, weekly, or daily reports without your intervention. Once the process is set up, the data is extracted automatically, and the software sends scheduled emails to pre-set addresses at precisely selected times and the chosen frequency.
