Marketing analytics & reporting

14 Top Marketing Analytics Tools & Software for 2024

Working with enormous amounts of marketing data is challenging. You must analyze the results of your campaigns, look for trends, and base your marketing decisions on them. Handling data, however, becomes much easier if you use a marketing analytics tool. These tools compile, clean up, and graphically present your progress, show trends, and help you identify areas that need improvement.

Whatagraph marketing reporting tool
Dominyka Vaičiūnaitė

Jan 04 2024 7 min read

Best Marketing Analytics Tools for Agencies

Table of Contents

    Marketing analytics tools take the huge mess of numbers and turn them into data that’s easy to understand. As your clients are probably more interested in digestible information than raw numbers, it’s best to give them an overview of their results in a visually engaging way.

    Here is a list of the top marketing analytics software to compare and decide which would be the best for you and ensure you don't waste money on unnecessary purchases.

    But first…

    What are marketing analytics tools?

    Marketing analytics tools are software solutions that allow digital marketing agencies and in-house marketers to track, measure, and analyze their marketing performance. They provide a systematic way to evaluate the effectiveness of marketing activities and provide visual insights that help shape marketing strategy decisions.  

    In most cases, marketing analytics tools present data related to different marketing campaigns, such as social media, PPC, SEO and content marketing, email marketing, or e-commerce campaigns. 

    The main reason for using marketing analytics tools is that marketers can easily connect and understand their data once it’s all in one place. Moreover, these tools can turn boring decimals into graphs and charts that are easier to understand, both for marketers and for clients.

    Research shows that people are 80% more likely to read content if it contains visuals like graphs, charts, images, and color design.

    And your clients actually reading the reports you send them is the base of a smooth agency-client relationship. 

    The tools listed below have all the features you need to gather your marketing data from various platforms and analyze it in one place. While they seem similar, each of these marketing analytics software has a different feature set, pricing, and customer support model, so choose carefully.

    Let’s get started.

    Top 14 marketing analytics tools for 2024

    Here are the very best marketing tools for in-house and agency marketers, each with its own best features, pricing, and other important information.

    1. Whatagraph

    Whatagraph is a powerful and modern marketing data platform to connect, visualize, and share data from diverse sources. 

    What sets Whatagraph apart is that it is a very intuitive and interactive tool. You don’t need to be tech-savvy to connect data from different marketing channels, or build a  stunning report.

    Connecting your scattered data takes a couple of clicks, and from there, it’s just as easy to create 50 reports as it is to create 5. Thanks to the linked templates feature, you can bulk edit up to hundreds of reports at once, saving a lot of time. 

    A marketing analytics dashboard from Whatagraph

    We are constantly adding new integrations with the marketing tools you use for your client campaigns.

    If you’re stuck after signing up — don’t worry. Every customer gets a free, personalized onboarding session for 30 minutes. Use this time to ask questions, and we’ll give you everything you need to create amazing marketing reports.

    There is also live chat, so you can get support in a couple of minutes. We’re available 20 hours a day, 5 days a week, so your questions won’t wait for an answer long.

    Top features

    • Native integrations: Over 45 pre-built integrations for popular marketing platforms, including Google Analytics 4, Facebook, LinkedIn, Facebook Ads, Google Ads (AdWords), Ahrefs, Semrush, Salesforce, HubSpot, and many more. 
    • Intuitive report builder: Drag and drop visualizations to the report page and stack them as building blocks. Move them around and resize them as needed. Change the metrics, dimensions, and source for each widget.
    • Media widgets: Display the top-performing social media or ad visuals and the metrics of choice. 
    • Cross-channel insights: Effortlessly bring data from different marketing sources in one report. 
    • Data transformation: Unify dimension names across channels, blend and aggregate metrics from similar tools, and create new metrics. 
    • The Overview: Compare all your clients, campaigns, social media accounts, etc., at once in our tool. This lets you see how you perform across different clients, and you can easily spot trends and patterns in your own campaign performance.
    • White-label reporting: Remove Whatagraph’s branding from all the reports and dashboards to match your brand. From logos to the domain, from colors to the whole report design. 
    • Automated reporting: Schedule your reports and update your clients regularly. Pick the frequency, delivery time, time zone, and the recipients. This feature will save you up to 10 hours each week per client!
    • Live dashboard sharing: Share a link to a marketing dashboard or report so clients can check the latest data at their convenience. Comes with optional password protection and a date range filter. 
    • Data transfers to BigQuery: Move data from your marketing platforms to Google BigQuery with a few clicks without coding. Protect your or your client’s data from service discontinuation or data retention limits of individual tools. Analyze large amounts of historical data with no query limits. 

    Pros

    • Intuitive drag-and-drop interface
    • No-code user ecosystem 
    • User-friendly custom formulas 
    • Data transfers to a fully managed data warehouse
    • Stunning visualization templates
    • Marketing automation features
    • Stellar customer support

    Cons

    • Data transfers currently only possible to Google BigQuery
    • No freemium plan

    Who is this tool for?

    This tool is specifically designed for marketing agencies and in-house marketers who analyze data from multiple sources for multiple clients or departments. However, due to the tool's flexibility, small businesses or influencers can also benefit from many features mentioned above

    Pricing

    Whatagraph has three pricing plans: Professional, Premium, and Custom plan. The cost of each subscription depends on the number of users and data sources. Data transfer is available as an add-on or a standalone feature, with a discount for bulk purchases. 

    If you pick Whatagraph, you won’t pay for another feature that’s not useful to you. 

    But how about you try Whatagraph for 7 days for free? 

    Book a personalized walkthrough to learn more about its features and give it a spin. 

    2. Metrics Watch

    Metrics Watch revolutionizes marketing report generation by offering a direct, email-based approach.

    This tool streamlines the process of collating and presenting key performance indicators from various marketing platforms. It stands out for its automated report delivery directly to the client's inbox, avoiding needing PDFs or external dashboard access.

    Perfect for agencies sending reports to their clients directly in their inbox.

    A marketing analytics dashboard from Metrics Watch

    Top features

    A pretty unique feature of Metrics Watch is its review (aka approval) mode: you can receive the reports first before your clients, add a message and approve it so that they receive it directly in their inbox, with the added message, and only after you reviewed the data and approved it.

    • Scheduled Reports: monthly, weekly, and/or daily reports. Set it once, and send it forever.
    • Review / Approval mode: Receive the reports first and approve them before they’re sent to your clients.
    • Email-based: direct email delivery of compiled KPIs from various platforms​​.
    • API to create reports: you can fully automate your reporting and create new reports when you onboard new clients, for instance.
    • White-Label Reports: Personalize reports with your branding, logo, and email address​​.
    • Multiple Platform Integration: Supports various marketing platforms for comprehensive reporting​​.
    • Comprehensive Metrics and Segmentation: Access to a broad range of metrics and the ability to segment data​​.
    • PPC Markup Feature: Customizable PPC markup for client reports​​.

    Pros

    • Its approval mode & scheduled email-based reports make Metrics Watch a good choice for agencies.
    • Couple that with simple and affordable pricing, and you’ve got a great option for your all-in-one marketing reports!

    Cons

    • The tool might be less suitable for those who prefer traditional report formats or who require in-depth interactive dashboards. Some users might find the email-based approach less flexible for real-time data analysis.

    Who is this tool for?

    Do you work in an agency, want to automate your reporting tasks, and spend more time on what you do best? Then, Metrics Watch is for you!

    Pricing

    Metrics Watch offers a free 14-day trial, with no credit card required. After that, it offers several pricing plans to suit different needs:

    • Start Plan: up to 2 reports (i.e., clients) for $29/month
    • Pro Plan: up to 10 reports (i.e., clients) for $50/month
    • Premium Plan: starts at $100/month for up to 25 reports
    • Other Premium Plans: the various plans can go up to 500 reports, after which Enterprise Plans are available.

    The pricing reflects the tool’s scalability and suitability for a range of professional marketing needs.

    3. Google Analytics 4

    Google Analytics 4 (GA4) is a powerful analytics solution for marketers that put a lot of emphasis on improving client websites and overall online visibility. This could relate to site speed, click-through rate, traffic, or conversion rate. 

    The best marketing infrastructure for your client is still their website, and GA4 is a helpful tool for tracking performance metrics – from the initial source of the traffic to the final conversion.

    A marketing analytics dashboard from Google Analytics 4

    Compared to other tools, Google Analytics 4 is pretty bare-bones, but it delivers essential website metrics that every business needs to track. You can identify the landing pages that aren't converting, identify problems, and find out which page brings in the most website visitors, among other things.

    Top features

    Marketers can split the audience into categories and determine how each page affects the desired metric.

    There is also an ability to customize channel grouping in Google Analytics 4 reports. 

    Other characteristics are:

    • Notifications of metrics changes
    • Event tracking 
    • Tracking of site searches
    • Behavior flow
    • Website analytics
    • Site speed report

    Pros

    • The tool is free for basic analytics uses
    • Provides real-time search engine data
    • User-centric view
    • Predictive metrics
    • Market leader in website analytics
    • Updates regularly with new features

    Cons

    • Advanced analytics features are available only with a paid 360 version
    • Cost analysis data unavailable at the user level
    • Limited data sources on a free plan
    • Steep learning curve to master the tool
    • No customer support

    These shortcomings may turn away marketers looking for an intuitive reporting solution they can quickly implement and put to work. If you need to connect data from a range of different sources and apply advanced analytics functions, Whatagraph can provide an easier way to Google Analytics 4 reporting

    Who is this tool for?

    Google Analytics 4 is one of the most popular tools with PPC and SEO specialists due to its features. However, anyone with a website could benefit from this tool and learn how to navigate it.

    Pricing

    As already mentioned, Google Analytics 4 can be free. However, if you need full optimization features, you may need to purchase Google Analytics 360 (Premium plan), which can cost up to $150,000 annually or $12,500 per month.

    4. Hevo Data

    Hevo Data is a fully automated, no-code data pipeline platform that helps organizations easily pull data from all their sources to a data lake or warehouse, and run transformations for analytics to generate real-time data-driven business insights.

    The platform supports 150+ ready-to-use integrations across databases, SaaS applications, cloud storage, software development kits (SDKs), and streaming services.

    A marketing analytics dashboard from Hevo Data

    Top features

    You can format data with Hevo Data using its drag-and-drop interface or a Python interface and perform SQL-based post-load transformations to get data into an analysis-ready form in your warehouse. 

    Hevo Data automatically manages the schema to prevent errors and ensures clear monitoring of your data pipeline through dashboards, alerts, and activity logs. 

    The platform offers complete control with various customization options, including data ingestion modes, frequency, JSON parsing, and custom schema management.

    You also get real-time replication for all database sources with log-based replication, although, for SaaS applications, it may be subject to API limits.

    Pros

    • A wide range of data connectors, including SaaS apps, databases, and file systems 
    • Precise control over pipeline schedules 
    • Transparent pricing model for complete visibility into your ELT spending
    • Hevo provides 24/7 customer support, including live chat within the platform
    • Data protection through end-to-end encryption and compliance with major security certifications such as HIPAA, GDPR, and SOC-2
    • Wide choice of data destinations

    Cons

    • Lack of complex data transformations
    • Users report latency in data replication
    • Dependent on a large number of third-party integrations
    • The learning curve depends on the team’s familiarity with individual integrations

    Who is this tool for?

    Hevo is great for small and enterprise-level businesses that require an effortless and economical solution for data replication. It is designed for data teams, analysts, and business intelligence professionals who need to quickly and easily move and manipulate large amounts of data from various sources into a centralized data repository, such as a data warehouse.

    Pricing

    There is a 14-day free trial with full feature access. You can opt for a Starter plan that begins at $239/month for 5 million events or can also go for a business plan that suits your specific needs. Hevo offers both monthly and yearly billing options for the plans.

    5. Supermetrics

    Supermetrics is an ETL solution for marketers to collect data and move it to their preferred reporting tools. It gives the flexibility to transform and store data before transferring it on to another tool that displays the data. 

    Marketers use Supermetrics to move data to storage platforms, data visualization tools, spreadsheets, etc. 

    A marketing analytics dashboard from Supermetrics

    Supermetrics may not be the easiest tool to use, yet it offers many resources, such as customer success stories, data security, template galleries, support portals, blogs, podcasts, and webinars.

    Top features

    • Business intelligence
    • Data analytics
    • Metric segmentation
    • Data mining

    Pros

    • A large number of integrations
    • Easy-to-use interface
    • Data cleaning and preprocessing within the tool
    • Integration with popular marketing reporting tools 
    • Active user community

    Cons

    • No reporting feature. You need another tool for that
    • Pulling data from a large number of sources can be expensive 
    • Data freshness depends on the API limits of connected platforms
    • Limited data transformation features
    • Not so intuitive for users inexperienced in analytics platforms 

    Who is this tool for?

    Given its features, this marketing reporting software works best for engineers and data analysts who require access to various data sources. For instance, an agency might rather use a Supermetrics alternative that doesn't require additional resources and already includes a variety of native marketing integrations.

    Pricing

    Supermetrics offers these plans:

    • Supermetrics for Data Studio — €69 for 1 user, 9 sources per month
    • Supermetrics for Google Sheets —  €69 for 1 user, 11 sources per month
    • Enterprise plans — contact customer support for more information.

    6. Funnel.io

    Funnel.io is a tool to collect, analyze and monitor marketing data. It automatically gathers your data, allowing marketers to forget about manual data collection. 

    With an integrated data visualization tool, Funnel.io is capable of cross-channel reporting, highlighting the performance of each platform and customer journey across analytics, CRM, and advertising. 

    A marketing analytics dashboard from Funnel.io

    Top features

    • 500+ platform integrations
    • Import data from Google Sheets and Excel
    • Automatic updates
    • Data warehouse
    • Data explorer

    Pros

    • The interface is super easy to use
    • Simple metrics customizations 
    • Both desktop and mobile app 
    • Historical data retention of 2 years

    Cons

    • Steep pricing, even with the basic plan
    • No white-labeling options
    • Relies on external platforms to visualize data
    • Data freshness depends on the API limits of connected platforms
    • Limited native storage for large datasets

    Who is this tool for?

    Funnel.io is designed for marketers and businesses that want to streamline and automate their data collection, integration, and reporting processes. It caters to users who engage in digital marketing across various channels and platforms. Still, its price definitely filters out smaller agencies, who may consider Whatagraph as a more affordable alternative to Funnel.io with native visualization and white-labeling options. 

    Pricing

    Funnel.io offers three plans:

    • Essentials - €359/month;
    • Plus - €899/month;
    • Enterprise - €1,799/month.

    7. Klipfolio

    Klipfolio is a business dashboard and analytics software. It provides data visualization and documentation features.

    This is one of the most popular reporting tools due to its user-friendly interface, flexibility, and report interactivity. 

    A marketing analytics dashboard from Klipfolio

    With Klipfolio, you can build pixel-perfect real-time data visualizations and distribute useful customized dashboards and reports. Sophisticated customization, formulas, and functions to streamline and transform your data allow you to get your entire marketing team and clients on the same page.

    Top features

    • Integrates with 300+ marketing channels
    • Provides 32 chart types
    • Report customization
    • Automated reporting
    • Provides a data warehouse 

    Pros

    • Data transformation features such as data blending 
    • More than 90+ interactive live dashboard examples
    • Connect dashboards to TVs for meetings 
    • Customer onboarding service with every subscription

    Cons

    • Data refresh rates depend on your pricing plan 
    • White-label options only available with more expensive pricing plans

    Who is this tool for?

    Klipfolio is known for its flexibility and ease of use, making it suitable for a diverse range of users across industries and roles, from marketing professionals and BI teams to consultants and educators who leverage the platform’s user-friendly interface to teach data visualizations and social media analytics concepts. 

    Pricing

    Klipfolio offers three plans:

    • Free — $0 per month, allowing 20 metrics and 2 users  
    • Standard — $250 per month, giving you unlimited metrics and up to 10 users
    • Custom — $800 per month, with unlimited metrics and unlimited users

    8. Cyfe

    Cyfe is a well-known marketing analytics platform you can use to gather your key metrics and KPIs and channel them into beautiful reports. You can confidently connect data from your SEO, Google Analytics 4, and any social media platforms and compare each to understand customer journey and behavior. 

    Cyfe has advanced features, such as real-time online dashboards, white labeling, and custom data widgets.

    A marketing analytics dashboard from Cyfe

    Top features

    • Pre-built widgets
    • Historical data
    • Data exports in PDF, CSV, and PNG formats
    • TV mode
    • White-labeling
    • Custom data sources

    Pros

    • User-friendly data monitoring  
    • Cross-channel reporting 
    • Tracking customer journey across platforms
    • Responsive customer support  

    Cons

    • Lack of invoicing feature 
    • Data retrieval not automated enough
    • The tool doesn’t store historical data and has no backup options

    In such cases, Whatagraph becomes a preferable alternative, allowing users to seamlessly move their data to BigQuery for long-term storage and backup. 

    Who is this tool for?

    The versatility and ease of use make Cyfe popular with marketing agencies, freelancers, and business owners looking to create customizable dashboards to monitor and analyze data from different aspects of their business.

    Pricing

    Cyfe offers four pricing options:

    • Starter — $19 per month, 2 dashboards and 1 user
    • Standard — $29 per month, 5 dashboards and 2 users
    • Pro — $49 per month, 10 dashboards and 5 users
    • Premier — $89 per month, 20 dashboards and unlimited users

    9. Mixpanel

    Mixpanel is a BI tool that you can use to monitor how users interact with your online stores. 

    Mixpanel is highly focused on tracking and evaluating customer journeys as it tracks their behavior habits, steps, and trends. 

    This tool is especially useful for store owners who run their businesses online as it provides huge volumes of data about each funnel stage. 

    A marketing analytics dashboard from Mixpanel

    Top features

    • Customizable dashboards
    • Query Mixpanel with SQL
    • Segments funnel by every available property
    • Real-time reporting
    • Custom event tracking 

    Pros

    • Easy to use for non-tech-savvy teams
    • Easy to tag and track data
    • Advanced visualization features
    • Drill-down reports

    Cons

    • Difficult to fetch mobile device IDs of frequent users
    • No option to integrate multiple projects into one dashboard
    • A limited number of integrations, which requires many users to get additional 3rd party tools

    Who is this tool for?

    Mixpanel is designed for businesses and freelancers. 

    Currently, 30% of Fortune 100 SaaS businesses use Mixpanel to increase product engagement and customer retention. It is especially useful for marketers who base their marketing efforts on web improvement. 

    Pricing

    Mixpanel has three pricing plans:

    • Free — essential features to find the product-market fit
    • Growth — starting at $20/month, unlimited reports, no-code data transformations
    • Enterprise — starting $833/month, advanced data governance, shared views, and premium support

    10. Hotjar

    Hotjar is a tool that provides insights into product experience and highlights important data on customer behavior. It’s one of the best tools that you can use to immediately see what people are doing on your website and what specific paths they are taking.

    With Hotjar, you can easily and quickly understand why certain campaigns didn’t work and why others were extremely successful. 

    A marketing analytics dashboard from Hotjar

    Top features

    • Heatmaps — highlight user behavior on specific pages
    • Recordings — presents you with anonymous user sessions
    • Webpage element analysis
    • Mobile device analysis
    • Data segmentation
    • Events API tracking
    • Page targeting
    • 3,000+ integrations via Zapier
    • Incoming feedback customization

    Pros

    • One of the best platforms for understanding user behavior. 
    • Allows creating and sharing heatmaps according to GDPR policies
    • Mouse movement and click maps

    Cons

    • Users complain that Hotjar does not always provide 100% realistic data
    • Unable to monitor embedded iframes
    • No option to filter by IP address

    Who is this tool for?

    Hotjar is primarily used by small businesses, but it’s valuable for a wide range of data specialists who prioritize user experience and want to make data-driven decisions to improve their websites or digital products. 

    Pricing

    Hotjar offers 4 plans:

    • Basic — free, up to 35 daily sessions
    • Plus —  from $39 per month, up to 100 daily sessions
    • Business — from $80 per month, 500 to 270k daily sessions, custom integrations
    • Scale — from $171 per month, 500 to 270k daily sessions, Hotjar API

    11. Domo

    Domo is an analytics platform that specializes in business intelligence and data visualization. Thanks to over 1,000 pre-built data source connectors, 293 of which fall under the marketing category, it’s a potent digital marketing analytics software with plenty of data extraction features, such as file uploads, on-premises connectors, and proprietary system connectors. 

    A marketing analytics dashboard from Domo

    Top features

    • Connect and integrate data from a variety of sources
    • Customizable dashboards
    • Real-time updates
    • Marketing funnel analysis
    • Predictive analytics
    • Mobile-friendly dashboards

    Pros

    • A large number of connectors for Marketing and Sales, IT, Operations, and HR
    • Real-time data in a single dashboard
    • No-code environment 

    Cons

    • Limited depth of marketing integrations
    • Visualization is only available in Domo dashboards
    • No way to save the visualization or export data to another visualization tool
    • Entirely cloud-based  
    • Non-transparent pricing model

    Who is this tool for?

    The Domo suite is best suited for C-level executives at enterprise companies looking for a non-marketing-specific BI tool that can be used across the company and still create executive-level marketing dashboards. However, it is probably too costly for exclusive marketing use unless you can share the subscription between other departments.

    Pricing 

    Domo offers four pricing plans based on credits:

    • Free Forever — up to 300 credits/month
    • Standard —  up to 700 credits/month
    • Enterprise — custom plan, assigned account team
    • Business Critical — custom plan, AWS private link

    12. Matomo

    Matomo is a web analytics platform that works as a Google Analytics 4 importer, personal data tracker, and data reporting tool.

    Matomo provides enhanced insights, real-time updates, media analytics, and content interactions. 

    A marketing analytics dashboard from Matomo

    Top features

    • Custom reporting
    • Campaign tracking
    • Event tracking
    • White-labeling
    • A/B testing
    • 100+ integrations
    • Real-time reporting
    • Data segmentation

    Pros

    • An open-source tool
    • Users can manipulate ad blockers
    • All the features you need to track user interactions
    • Two hosting options: cloud and on-premise

    Cons

    • The graphical user interface can be frustrating for some users
    • Not a very friendly UI requires time to get used to
    • MySQL can only be used for backend data storage

    Who is this tool for?

    The tool mainly focuses on businesses that own online stores or marketers who help improve client websites. If you run an eCommerce shop and want a tool to give you accurate data on its performance, Matomo might be one of the best solutions.

    Pricing

    • On-premise — free for up to 50,000 hits per month
    • Cloud — starting from $19 per month for 50,000 hits, up to $13,900 for a monthly traffic of 100 million hits.

    13. Heap

    Heap is a BI tool that has powerful analytic capabilities for providing insights into how customers are using your product. Heap gives you answers on user actions without requiring engineering work. It's simple: you obtain data from the previous few weeks, depending on your strategy, and you can make marketing decisions faster and more accurately.

    A marketing analytics dashboard from Heap

    Top features

    • White-label reports
    • Chart templates
    • 100 integrations
    • Activity tracking
    • Campaign tracking
    • Customizable dashboards
    • Customer segmentation
    • Multi-channel attribution
    • Real-time analytics and updates

    Pros

    • Event-based tracking
    • No-code environment
    • Retroactive analysis
    • Collaboration features
    • Integrates with a range of third-party tools

    Cons

    • The highly technical configuration process 
    • Verification on every step
    • Not many automation capabilities for finding UX pain spots 

    Who is this tool for?

    The tool primarily targets business owners to help them improve their websites. If you run an eCommerce store and need a tool to provide accurate data on its performance, Heap may be one of the best options.

    Pricing

    Heap has four pricing plans, yet they don’t provide them on their website. You need to contact them to find out their monthly subscription fees. 

    14. Adverity

    Adverity is a marketing analytics software without native data visualization capabilities. It speeds up marketing data workflows by providing multiple marketing performance analytics features.

    Adverity makes it simple to uncover possibilities to create more revenue while monitoring inbound marketing strategies more efficiently and saving time by integrating siloed data and revealing actionable insights.

    A marketing analytics dashboard from Adverity

    Top features

    • Customer support and onboarding
    • AB testing
    • Data collection
    • Data analysis
    • Social media marketing
    • Budgeting/forecasting
    • Campaign performance tracking
    • Real-time data monitoring and updates
    • 600 API connectors
    • Continual enhancement of new features

    Pros

    • Able to mix different data sources quickly in a straightforward manner.
    • Plugs directly into cloud databases, data sources, and bespoke APIs 
    • Data transformation and cleaning features
    • Advanced analytics and predictive modeling 

    Cons

    • No native visualization 
    • Steep learning curve
    • Error codes can be tough to troubleshoot at times
    • No advanced agency reporting features

    If you’re looking for a marketing analytics tool for client reporting, an alternative solution like Whatagraph may be more suitable since it allows you to visualize data in the same platform, bulk edit reports, create overviews, and set up sharing automation. 

    Who is this tool for?

    Adverity is an intelligent data integration and analytics platform for marketing teams, sales, and eCommerce organizations.

    Pricing

    Adverity offers two customizable pricing plans:

    • Standard — from €500/month, up to 15 active data sources
    • Professional — from €2,000/month, unlimited active data sources  

    Bottom line

    There are many effective marketing analytics tools and applications available. Some are more business-oriented, while others are more geared toward marketing agencies. To speed up the selection process, list your must-haves and nice-to-haves, and the winner will appear.  

    If you’re an agency that manages data from a range of clients’ sources, regularly creates many reports, or needs to transform data before analyzing it or storing it in a warehouse, we suggest you start with Whatagraph.  

    Sign up for a free trial now to get started!

    Published on Jan 28 2021

    Whatagraph marketing reporting tool

    WRITTEN BY

    Dominyka Vaičiūnaitė

    Dominyka is a copywriter at Whatagraph with a background in product marketing and customer success. Her degree in Mass Communications/Media Studies helps her to use simple words to explain complex ideas. In addition to adding value to our landing pages, you can find her name behind numerous product releases, in-app notifications, and guides in our help center.