Whatagraph Integrations: Everything You Need to Know

Marketing data is only as good as your ability to collect, organize, and act on it.

But when your agency or in-house marketing team manages dozens of client accounts across Google Ads, Meta, TikTok, HubSpot, Shopify, and niche programmatic platforms, pulling numbers manually is time-consuming and ultimately, unsustainable.

That’s where Whatagraph comes in.

Whatagraph is an all-in-one agentic marketing intelligence platform designed to automate data collection, cross-channel blending, visualization, and client reporting.

Central to that workflow is our deep ecosystem of integrations. Whether you need out-of-the-box native connectors to popular ad networks or custom API connections built in minutes using conversational AI agents, Whatagraph connects your data directly to presentation-ready dashboards.

Here is everything you need to know about Whatagraph integrations as of October 2026: including our out-of-the-box catalog, how to connect your data sources (manually or via Whatagraph IQ Agents), and how to build custom API integrations without writing a single line of code.

Types of Whatagraph Integrations

Whatagraph supports data ingestion from virtually any platform through three main pathways:

1. Native Out-of-the-Box Integrations

Pre-built, fully managed connectors maintained directly by Whatagraph. These integrations connect via direct API handshakes with zero technical setup required. Dimensions and metrics (spend, clicks, impressions, conversions, sessions, etc.) are pre-mapped, normalized, and updated continuously.

2. Custom API Integrations (Smart Sources)

Need data from a specialized CRM, a vertical-specific ecommerce engine, an affiliate network, or an internal tool that doesn’t have a native connector? Whatagraph allows you to turn any platform with a REST API into a custom, fully functioning integration. Best of all, with Whatagraph’s specialized AI Integration Builder agents (like Origin), you no longer need an engineer or complex JSON payloads to build them.

3. Warehouses, Cloud Storage & Spreadsheets

For teams managing warehouse-first data architectures or custom spreadsheets, Whatagraph connects natively to:

• Google BigQuery
• Snowflake
• Google Sheets
• Whatagraph Storage & Custom API endpoints

Out-of-the-Box Integrations Available in Whatagraph (October 2026)

As of October 2026, Whatagraph offers 60+ native connectors spanning all key marketing functions:

Check out the full integrations list here.

Apart from these native integrations, you can also build any integration you want with agents in Whatagraph.

How to Create Custom API Integrations with Whatagraph IQ Agents

What happens when your agency relies on a tool not yet in the native catalog, like an internal billing backend, a proprietary ticketing system, or a niche affiliate portal?

Previously, you either had to pipe everything through webhooks into Google Sheets or wait for custom engineering sprints. With Whatagraph’s dedicated custom API integration builder agent (Origin), you can connect any third-party tool with an open REST API into a native-grade Smart Source in minutes.

How It Works: Conversational Integration Building

You do not write code, define JSON schemas, or configure pagination rules. You chat with the agent in plain business language, and the agent acts as your API engineer. Here’s the flow (for the more technical folks):

Step-by-Step Example:

1. Name the Tool:

Tell the agent:

“I want to create an integration for [Tool Name] so we can track our campaign performance.”

2. The Agent Inspects the API:
The agent autonomously reviews the platform’s developer documentation, checking authentication methods, available date grains, rate limits, and past-data retention windows.

3. Provide Your Secure Key:
The agent explains exactly where in the third-party tool to generate a read-only API key or token:

"[Tool] lets you create a private API token under Settings → Developer. Paste it here, and it will be encrypted in your vault."

4. Review the Plain-Language Data Map:

Before anything is built, the agent outlines the exact reporting fields in everyday terms:

"Here is what you will be able to report on:

• Campaigns, by day: spend, impressions, clicks, conversions (Past data: 12 months)

• Account summary: active subscribers and account status (Current snapshot)

Does this cover what you need?"

5. Self-Healing Build & Live Validation:

The agent writes the definition, tests the stream, samples live records, maps the metrics, and verifies that real numbers (not empty rows or zeros) come back.

6. Published and Presentation-Ready:

Once validated, the integration appears in your team’s integration catalog. Any team member can now connect additional client accounts to it under Source Management → Add Sources.

The agent even coordinates with Whatagraph's reporting agents to generate a starter dashboard immediately on your home screen.

A Real-life Example: How a US Communications Agency Connects its AI Visibility Data in 9 Minutes

The analytics lead at a US communications agency (a customer of Whatagraph) wanted data from Cognizo, an AI search visibility tool, in the agency's reports. She built a custom integration in Whatagraph by asking an agent in plain language.

Her prompt was the API key, a few instructions and a link to the tool's API docs:

The agent created the integration in 9 minutes. To show the data was coming through, it also pulled a table of prompts with their visibility, sentiment and citation share for the past month:

The analytics lead then asked the agent for an executive performance report built on the new Cognizo data. The agent handed the build to Recap, the pre-made agent in Whatagraph that builds reports, and the report was ready in under two minutes:

How Can I Set Up and Customize Whatagraph Integrations for my Marketing Data Sources?

You can connect your accounts in two ways: through the traditional point-and-click UI, or conversationally through Whatagraph IQ Agents.

Method A: The Traditional UI Walkthrough

If you prefer connecting via the standard web interface:

1. Navigate to data Sources: Log into Whatagraph and click Data Sources (or Source Management) in the left sidebar.
2. Select an integration: Click Add Source and choose the channel you want to connect (e.g., Google Ads or Meta Ads).
3. Authenticate: Sign in to your platform account via secure single sign-on (OAuth) or paste your API token.
4. Choose your account: Select the specific client account, profile, or ad account you want to ingest.
5. Add tags to your data source: Tag your data source by Account Manager name, client name, location name, or any other dimensions that make sense to your business so it’s easy to find.
6. Assign to a “space” (a.k.a. folder): Assign the connected source to its corresponding client space to keep permissions and reporting clean.
7. Assign a default currency: Choose the default currency that you want the data to appear in your reports so you don’t have to manually change the currency all the time.

Here’s a product tour:

Once connections are authenticated, your data is immediately available to drop into any widget, table, or cross-channel dashboard, and it automatically updates to fresh data every time you open the report.

Method B: Connecting Sources Conversationally with Whatagraph IQ Agents

Whatagraph includes specialized AI agents that execute reporting operations, audit client health, and manage data sources through natural language.

How to Connect Native Sources via Chat:

Instead of clicking through settings menus, you can prompt your IQ Agent directly in your workspace:

What happens behind the scenes:

1. The IQ agent identifies whether the source account is already authenticated on your team.
2. If authorization is needed, the agent surfaces a one-click authentication link in the chat.
3. Once authenticated, the agent automatically binds the data source to the designated client space and verifies that live data is streaming properly.

For instance, a UK PPC agency onboarded a new client in one prompt with details like client URL, Google Ads ID, account manager, and assigned folder name.

In about two minutes, the agent connected the client's source from their ad account manager, applied the tags including the industry tag, built the report from the agency's own template, and put it in the right folder.

But it's important to note here that this is possible because of the existing data foundation you've set up on Whatagraph - like tags, folders, and reports.

What You Can Do Once Your Integrations Are Connected

Connecting your sources is only step one. Once connected to Whatagraph, your data unlocks several core features:

• Cross-channel marketing data: Combine metrics from disparate ad networks (e.g., Google Ads spend + Meta Ads spend + TikTok Ads spend) into single, unified metrics like Total Marketing Spend, Blended ROAS, or Blended CPA using agents without touching spreadsheet formulas. See this cross-channel marketing data page for more details.
• Client spaces & multi-account governance: Organize data sources by client folders with customized user roles, ensuring clients only see their own dashboards.
• Automated client reporting: Ask agents to generate a report from your connected data sources and a previous report you’ve created, or a template you like. Agents create it and you tweak and review before sending it to clients. Schedule the report to be created every week or month so all you need to do is review. Send reports automatically via email or live custom-domain links on a schedule.
• AI report commentary: Have IQ Agents research live data like PPC benchmarks or industry news and write commentary inside your report based on the data, your previous commentary and recommendations, and the live research to explain performance with nuance.
• Bulk-editing reports: Make changes to your dozens of reports in an instant with IQ Agents.

And so much more. Check out this AI agents for marketing library for more.

Are Whatagraph’s Integrations Stable and Accurate?

I’ve now covered the basics, so let’s look at the integrations at a deeper level.

1. Fully-managed integrations

At Whatagraph, our customers tell us all the time how reliable our integrations are.

The integrations are regularly managed by our engineers, and according to data from the past 6 months, our platforms has a 99.95% uptime. This means you never have to worry about integrations breaking down.

Our customer Tanja Keglić from Achtzehn Grad said:

We don’t have any connection issues on Whatagraph at all. We just connected the platforms once, and that was it. Whatagraph is very, very quick when loading the data. Even when I change a source in the report, it’s super quick, and I barely ever have to wait.

Another G2 user appreciated Whatagraph’s ability to integrate with multiple data sources:

2. Near real-time data refresh rates

A common problem for marketing agencies with reporting tools is data delays or connectors simply breaking. This means you won’t always know if the data in your reports is up-to-date.

For this reason, Whatagraph has consistent 30-minute data refresh rates across all integrations, data sources, and accounts.

All of this means:

✅ You don’t need to worry about data being inaccurate for client calls

✅ There’s no need to manually re-pull data from third-party platforms

✅ You don’t need to spend time contacting support about data delays

Our 30-minute data refresh applies across all pricing plans—no hidden costs involved.

A few Whatagraph alternatives, like Klipfolio, offer faster data refreshes only on the most expensive pricing plans.

3. Responsive customer support

Customer support isn’t directly related to integrations, but it becomes important if you face any issues during the setup process.

At Whatagraph, our live chat team responds in under 1 minute, meaning you’ll always have access to someone who knows our integrations inside and out.

You also have access to a dedicated Customer Success Manager, who helps with bigger issues or feature requests.

Ready to Unify Your Marketing Data?

Whether you’re consolidating 10 ad networks or looking to bring custom internal data into client-facing decks, Whatagraph removes the technical bottlenecks between your data and your reports.

Get a demo to get started.